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How to contact the customer again
How to contact a customer again
How to contact a customer again? For sales staff, interviewing customers is one of the things they often do, especially some old customers. It is often necessary to contact customers emotionally so that they will buy again. Let’s take a look at how to contact customers again. How to contact the customer again 1
If you have made an appointment with the customer, and the appointment time is set for a few days or even longer. Then it is necessary to contact the other party the day before the appointment to reconfirm the appointment time. Because time has passed relatively long, there may be some adjustments to the personal schedule, or the customer may be busy and forget. This is all possible.
When should we contact you again? When I reconfirmed the day before the appointment, I personally think that the time between 10:30 and 12:00 in the morning is more suitable. It is closer to noon. Compared with the morning, it is not so busy and it is gradually relaxing. The afternoon is a busy time again, and it is close to get off work after the afternoon. If the client really forgets to make an appointment and arranges other things, if you tell it in advance in the morning, the other party will still have time to make appropriate adjustments to free up time. .
What do you say when reconfirming an interview? Under normal circumstances, it is to confirm the time and place agreed last time. By the way, tell me what preparations you have made for this interview, what materials you will bring, etc. Show that you value your customers and demonstrate your professionalism.
If during the process of confirming the appointment, the other party expresses that he has no time the next day, then you should take the initiative to invite another appointment time. You can change it to a time that is convenient for the customer. The location is of course decided by the client. And express understanding and sincerity to the customer for this interview.
In addition to the above situations, there is another situation where the client does not show up on the day of the appointment. At this time, it is definitely necessary to contact again. If the client is temporarily unable to attend the appointment, the best situation is to make an appointment at another time on the same day, such as changing from morning to afternoon.
Another worse situation is that when you contact the customer you have made an appointment with, you are directly rejected by the customer. At this time, do not hang up the phone immediately, but apologize to the customer for your shortcomings. You can ask the customer The main reason for not pursuing this cooperation. He expressed the hope that he would improve himself despite his shortcomings and looked forward to the opportunity to cooperate next time. How to contact the customer again 2
01. The first stage: 1 hour after the customer leaves
The first text message sent to the customer: In general, thank you for coming, I am happy to introduce XX car to you. Although I only spent 30 minutes communicating with you, it benefited me a lot. This is my mobile number. Let's stay in touch anytime. I will update you as soon as possible on the new condition of this car. XX Automobile 4S store, Zhang San.
Analysis: There are some key points in this passage. First, compliment the client (talking to you will do a lot of good). No one doesn't like compliments. The process of complimenting a customer is one that reduces the unfamiliarity and then tells you that this is your call. Let the consumer find you and leave an offer for the next conversation at the end to inform the customer of what's new and set the stage for the next exchange.
02. The second stage: the customer leaves for about a week
Call the customer: Mr. X, I am Zhang San, the sales manager of XX Automobile Store. You visited our store last Wednesday with your wife to look at the car. At that time, you were very concerned about the safety of your car, and I asked a lot of questions about safety. After you left, I collected the safety information of this car and prepared to send it to your mailbox to give you and your wife a more comprehensive understanding of the car.
What is your email address?
Analysis: First, help the customer remember who you are and which store you are in, because the customer has not only seen this model and then found the reason why you used this phone to call him, this It may be that the customer paid more attention to a certain aspect of the car last time he visited the store, or the car itself, or price reduction promotion information, or what kind of activities, etc. Communicating with the customer through this reason will make him interested in you Communicate, and your seriousness and professionalism will make him trust you further.
03. The third stage: 2 to 4 weeks after contacting the customer
Looking for interview opportunities: Mr. The client's transfer procedure has just been completed, it is still too early, I would like to visit you and occupy you. Although there have been several visits since the last visit to the showroom, there has been no formal visit to you. Do you find it convenient today?
Analysis: First, find a good excuse or reason to tell the customer that you are near his unit. The best place to visit should be the client's unit or a dining place near the unit, not at home, as this will involve the client's privacy. Do not force use if the customer is inconvenienced, as this proves that previous trust has not been met.
04. The fourth stage: The time is ripe
Invite customers to the exhibition hall again for detailed discussion: Mr. If you sincerely want to buy, no matter whether you have a good or bad impression of the car, you must experience it before you can draw a conclusion. Can you see when you are available next week? I will arrange a test drive for you to test the car's driving experience. What do you think?
Analysis: The salesperson believes that the time has come and preparations and preparations have been completed. At this time, customers can be invited into the store in the name of test drive and test drive. One thing to note with this step: don't ask the customer unresolved questions. For example, do you have time to see it? This is a question that the customer doesn't know how to answer. You have to ask: do you think you'll be available next week? Limit customer time within certain limits. How to Contact Customers Again 3
1. Use question-style comments in customer circle of friends
If you comment directly, the other party may not be able to interact with you after seeing it. Without the opportunity for interaction, it will be more difficult for you to seduce the other party to communicate with you. Without communication, it will be difficult to guide the transaction. So when you make thoughtful questions and comments in your potential customer’s circle of friends, the other party will automatically answer you.
As long as the customer answers you, your identity will change from a salesperson selling products to a friend who can interact with him and be on an equal footing! Generally, customers interact more with friends. If you are a salesperson, you are inferior to him, which makes marketing difficult.
If you recommend something to a customer as an equal friend, the customer may buy it immediately. Once the other party answers your question, you have the opportunity to continue the interaction, or even lead to interaction in a private message, thereby having the opportunity to lead to a transaction. In fact, the other party will definitely read your comments carefully. Because everyone cares about what others think of them!
Once the other party reads your comments, you actually don’t have to say what you do, and it will stimulate the other party to think of the products you sell again. Every time you comment on the other person's circle of friends, it will remind the other person of this matter! The more exciting it is, the more popular it will naturally be, so I bought it from you.
2. Red envelope activation technique
Everyone likes red envelopes. No matter what happens, I will be very happy after ordering the red envelope. Clicking on red envelopes when they see them has now become a habit for people, which is also a conditioned reflex. So if you look at a community, as long as someone sends a red envelope. Whether they are millionaires, multi-millionaires or billionaires, they will all click on this red envelope. Grabbing red envelopes is also a festive thing. Being able to grab them means you are lucky.
So you can take advantage of this human nature - the prospective customers on your list while the iron is hot. When you follow up with them, you can occasionally send them a red envelope. The red envelope does not need to be too big, 1.88 yuan, Or something like 8.88 yuan is fine. The other party will definitely click on it, and the name of the red envelope can include greetings such as good morning, good noon, and good evening.
Then once the other party clicks on it, they will feel guilty towards you, and you can "take advantage of it". In other words, you can then take the opportunity to interact with the other party. Because if the other person receives your red envelope, he will definitely interact with you happily, otherwise I would be embarrassed!
3. Customer return visit
Transaction is the beginning of customer service, not the end. Because you closed a deal with a customer and the customer paid you the money. It means that the other party has a dream to realize. For example, the customer buys your skin care products from you. In fact, the customer has a dream to realize: the customer wants to be 3-5 years younger and more beautiful.
Then you can’t just sell the product and ignore the customers, because 90% of the profit is on the back end.
So next, when you sell products to customers, customers will not consider whether they trust you (because they have already climbed the mountain of trust), but will only consider whether they need this product. As long as they need it, they will give it to you immediately. Pay the money. So for many of your products, old customers are very happy to buy them, give you money directly, and trust you very much!
4. Increase the sense of distance
This client’s mother is having a birthday recently, and she doesn’t know what gift to buy for her mother. Then you can search for some information online, find some very good gift plans, and send them private messages to the other party. This is "targeted provision of value", and the other party will be very moved. And because of the value you provide, they will trust you more. Because value brings trust, and trust brings deals!
That customer’s business has been very poor recently, and he doesn’t know much about marketing, so he is very worried about this aspect. Then maybe you can send some marketing methods to the other party to solve their urgent needs. Wait something like this, there are actually many actions you can take!
5. Keep the call
Didn’t I say that telemarketing is of little use? What I’m saying here is that sales calls from unknown customers are useless. But it is still useful for you to call old customers, customers who have been referred, or customers you are already familiar with. Because there is already trust, which is key.
So these prospective customers have been communicating with you for a long time. If you are not a stranger, then the other party will be willing to chat with you if you call. Of course, sometimes it’s okay to simply care about and greet customers on the phone!
You don’t even need to talk about your product. The other party's subconscious will always think about what product you sell and whether I want to buy it.
6. Give small gifts
Express a small gift to the other person, plus a "secret envelope" signed by you, which is actually a great anchor. Because everyone loves opening presents! Especially women. When a courier arrives at home, I am always full of surprises and open it as soon as possible, full of expectations! So you have to make full use of this human psychology.
When following up with customers, if there are some important customers or prospective customers, you can express gifts to them. Let’s talk about the simplest phenomenon. When you receive a gift expressly delivered to you by someone else, are you happy? Are you very happy!
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