Redefine good milk with freshness, amazing, my Huashan Mu!

On October 18, I had the honor to visit Zhongken Huashanmu Dairy Co., Ltd., the first enterprise in the northwest to pass the inspection of high-quality milk, a healthy and organic large-scale milk processing base with full assembly line operation.

I didn’t know it until I saw it, but I was shocked when I saw it. I thought that yogurt and other things can be easily operated, but I didn’t expect that behind the product is the strong support of a whole industry chain!

Huashan Ranch is located at Shayuan Farm in Dali County at the foot of Huashan Mountain. It has an average temperature of 14.4°C, abundant precipitation, dry air, and sufficient sunlight. Once a royal horse farm during the prosperous Tang Dynasty, it is now a paradise for cows.

The ranch has a total investment of 460 million yuan, covers an area of ??938 acres, and produces 60,000 tons of high-quality raw milk annually. The pasture has 13 standardized cattle barns with an area of ??80,000 square meters, eight silos with an area of ??70,000 cubic meters, four hay sheds with an area of ??7,300 square meters, two concentrate warehouses with an area of ??3,800 square meters, and a mechanical warehouse with an area of ??10,000 square meters. In April 2017, it was selected as one of the first eight leisure and tourist ranches by the Ministry of Agriculture.

The living base of dairy cows - Huashan Ranch

A cup of fresh and good milk starts from the milk source. The large-scale ranch built with huge investment ensures that 100% of the factory's milk source comes from Huashan Ranch. Huashan Ranch is a benchmark in Shaanxi Province and even the northwest region.

Here, each cow has its own unique ear tag ID card on its ear. The purpose of these ear tag identification cards is for staff to tailor feeding, milk production, and health care plans for them.

Sure enough, even the cow is happier than me.

Each imported Holstein cow has an ear tag, just like our ID card. At the same time, there is a pedometer under the foot to ensure that daily exercise is up to standard. A cow can produce 40 calories a day. Kilograms of milk!

In order to ensure the freshness of milk, the factory of Zhongken Huashan Dairy is located in the Weinan Economic and Technological Development Zone, 60 kilometers away from Xi'an. The company adheres to the core concept of "new standards, new quality, and new peaks" and vigorously practices Implement high-quality milk projects, redefine the standards of good milk with freshness, promote high-end healthy consumption, and lead the consumption upgrade in the Shaanxi market.

Huashan Animal Husbandry Factory has strict management, high degree of automation, and has a special channel for consumers to visit; our experience trip not only understands the milk breeding environment and milk collection process in real time, but also uses wisdom to In the exhibition hall, you can learn about the origin and development of the dairy industry, historical allusions and popular science knowledge. We learn more about brands through seeing and experiencing them firsthand.

Huashan Mu Dairy’s hardware equipment ensures sterilization of raw milk for 15 seconds at 80°C, without causing the furosine in the final product to exceed the standard, meeting the standards of high-quality milk engineering.

Everyone must be curious about what furosine is and whether excessive amounts of furoline will cause harm to health.

Frosine: One of the series of products produced by the Maillard reaction between milk protein and lactose under high temperature conditions. The furosine content in raw milk is very small, but the content in different dairy products varies greatly.

If the temperature and time are not well controlled during sterilization, furosine will exceed the standard. Or if a part of reconstituted milk (simply understood as milk powder) is added to the dairy products that should be processed from raw milk, the final product will exceed the standard for furoline because the furoline content in the milk powder is too high. Furosine can indeed be said to be the magic mirror in the dairy product inspection process.

The pasteurized milk of Zhongken Huashanmu Dairy is guaranteed to be sterilized at 80°C for 15 seconds. Even the acceptance inspection is after the production reaches the standard, and each batch of products produced needs to be registered again. Qualified processing equipment and superb processing levels allow consumers to rest assured that high-quality milk is always around them.

VR glasses take you to experience the entire production and processing process of Huashan Mu Dairy Products

Through VR glasses, the scenes of dairy farming and milk production and processing are vividly before your eyes. The whole industrial chain is integrated and 100% own milk source. Anyone who has experienced the production line that can be seen will be 100% assured.

Why do you highly recommend Huashan Mu’s products? Because “five layers of freshness guarantee, redefining freshness” - better than EU standard raw milk; 100% raw milk; own 10,000-head high-quality pasture; pasteurized Sterilization locks in freshness; the entire cold chain ensures fresh delivery.

At the end of the visit, Zhongken Huashan Dairy also organized a small interactive salon activity. Deputy General Manager Huang Rui and Marketing Manager Kang Jingjing patiently answered questions raised by self-media people.

Huang Rui, the humorous deputy general manager, explained to us what high-quality milk engineering is.

The "National High-Quality Milk Project" is a people's livelihood project. For everyone's health, the requirement for dairy products is not only to supplement calcium and protein, but also to minimize heat damage and retain the most active substances. In other words, the core standard of the “National High-Quality Milk Project” is clearly “natural active nutrition”.

The "natural active nutrients" in milk include various biologically active substances in milk. For example, there are hundreds of bioactive substances such as whey protein, immunoglobulin, lactoferrin, etc. These are the essence ingredients in milk, which can resist bacterial invasion and improve immunity.

The higher the furosine content, the less active substances in milk. The high-quality Huashan pasteurized milk that has passed the inspection has a much lower furoline content than imported milk and ultra-high temperature sterilized milk.

Take the total number of colonies that everyone wants to know most: my country’s national standard is less than 2 million, the EU standard is less than 100,000, and Huashan Mu currently controls the total number of colonies within 20,000. These data are not just talked about casually, they are obtained through appraisal by national authoritative departments.

Marketing Manager Kang Jingjing also told us how Huashan Mu Dairy Industry overcame many challenges and became the first dairy company in northwest China to pass the China Quality Milk Project acceptance.

On March 8, 2017, Zhongken Huashan Dairy submitted an application for China Quality Milk Engineering Enterprise to the China Quality Milk Engineering Alliance. After more than half a year of hard work, all relevant processes and testing were completed.

On August 26, an acceptance application was submitted to the National High-Quality Milk Engineering Team. On October 14, just a few days ago, Zhongken Huashan Dairy successfully passed the high-quality milk project acceptance, becoming the first enterprise in the northwest to pass the high-quality milk acceptance!

At present, the quality and safety of domestic milk are at their best in history. However, the development of my country's dairy industry still faces two major challenges: insufficient domestic consumer confidence and the impact of foreign imports. The lack of development direction of the dairy industry has led to the fragility and uncertainty of the entire industry. In this context, the implementation of high-quality milk projects has become more significant of the times.

The high-quality milk project represents the most advanced development direction of the dairy industry, with high quality as the breakthrough point. The Quality Milk Project advocates retaining the active substances in milk to the greatest extent so that Chinese people can drink truly good milk. The high-quality milk project is a breakthrough in the innovation of the national dairy management system and the call for the development of our country's dairy industry.

The ranch is at the foot of Huashan Mountain, and the fresh and good milk with the highest quality at the top of Huashan Mountain is in your hands. The self-media celebrities present are even more unable to let go of the Huashan Ranch milk in their hands.

This vivid journey comes to an end. Finally, I would like to remind you that the sales outlets of Huashan Mu Dairy Products are: Huashan Mu Fresh Station, China Resources Vanguard, Renrenle, Military Region Services, CP Lotus, Wal-Mart and other supermarkets, some everyday convenience stores, and China Resources Standard Supermarket.