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Excerpt from Copywriting Witchcraft with Open Mind

Gary johnson: Open-minded Copywriting Magic

74 notes

The basis of making copywriting magic.

& gt& gt know who needs attention and what motivates them to take action. This is the most critical.

Those irresistible, shocking and sometimes nerve-racking facts often keep you awake at night with excitement.

& gt& gt Create interest points and stimulate curiosity.

& gt& gt Encourage your potential customers to continue reading.

& gt& gt Grasp the psychology of potential customers.

& gt& gt When people make decisions, they are often not based on absolute rationality.

& gt& gt gives words strong persuasiveness.

& gt& gt If the theme is ordinary, make a fuss about the content.

2 1 a good idea to really improve sales performance

It's just some tricks.

& gt& gt The Universal Law of Starting with "How"

& gt& gt How can I quit my job, start my career and go wherever I want? Let me tell you these secrets next.

& gt& gt Pretend to be a mysterious secret

& gt& gt The vocal music teacher will not teach your singer the secret of singing and the reason why he keeps it secret.

& gt& gt A supplementary form to make the finishing point.

& gt& gt 100 cupcake ideas, plus chef Gary's favorite baking tools.

& gt& gt Simple and clear numerical method

& gt& gt The best 16 cocktail on the planet.

& gt& gt Naked temptation

& gt& gt ate these five fruits and began to lose weight the next day.

& gt& gt method for teste truth

& gt& gt The Health Truth of Mediterranean Diet

& gt& gt The only way.

The biggest reason for the failure of>& gt startups.

& gt& gt comparative method that never lags behind.

& gt& gt A more effective family teaching method

& gt& gt Simple ways to satisfy personal wishes

& gt& gt How to build your garden simply and quickly?

Many decisions of>& gt customers are not based on rationality, but on rational emotional impulses.

& gt& gt: Suggested methods

& gt& gt are you still worried about your weight? You should do it (and you must never do it ...)

& gt& gt goodwill reminder method

& gt& gt Conscience Warning Act

& gt& gt attention! The latest research found that not all bottled water is the same, which is a dangerous practice.

& gt& gt's ingenious questioning method

& gt& gt want to know what customers think of your service? This new tool can help you solve this problem.

& gt& gt Don't miss the opportunity method.

& gt& gt The best time to expose children to cooking.

& gt& gt psychological principles

& gt& gt>>>>>>>>>>>>

Five reasons why>& gt can't sign a record company and what to do now.

& gt& gt If, then rhetorical methods

& gt& gt Write some controversial titles or ideas that can arouse readers' emotional reactions.

& gt& gt If going to college is really an effective investment, why are you still broke?

& gt& gt Exercise for 15 minutes every day, and you will see the following effects.

& gt& gt Methods of clarifying benefits and incentives

& gt& gt Why are Koreans slim, healthy and long-lived? How can you be like them?

& gt& gt ingenious intrigues and tricks

& gt& gt Several tricks for children to clean their own rooms.

& gt& gt Comparison of Right and Wrong

& gt& gt Correct and incorrect ways to recruit children to fight classes.

& gt& gt mysterious tactics

Samurai bookkeeping method used by CEO of>& gt to improve personal tax benefits

& gt& gt Point out the problem and ask the method.

& gt& gt Are you 18 years old? No girlfriend yet? Hurry up and order here.

Without evidence and credibility, you will still be unable to move.

& gt& gt Use convincing reasons to explain why your products are different and what are the outstanding effects.

& gt& gt Always be as specific as possible to ensure that every point of view, every guarantee and every statement is clear and accurate.

& gt& gt Display products or services in an intuitive way.

& gt& gt Make your product or service logical.

& gt& gt Make good use of examples and provide evidence for every point raised.

& gt& gt More effective guarantee than risk-free: the ultimate risk-free guarantee.

& gt& gt Tell customers clearly how to buy, and don't take it for granted.

What kind of people are behind & gt& gt products or services?

Welcome to Magic Copywriting School.

& gt& gt Show your similarities with potential customers.

& gt& gt Improve credibility

& gt& gt demonize the enemy

& gt& gt highlights uniqueness.

& gt& gt Best Shopping Partner

What exactly are people buying?

& gt& gt I help people maximize value and reduce costs.

& gt& gt Strong desire

& gt& gt professional knowledge

& gt& gt resolute

& gt& gt decide the general direction first, and then solve the small details.

& gt& gt Goal-oriented

& gt& gt tutor

Comments:

There are not many dry goods, just popular science books.