A string of in-store posters in Chengdu were sexually suggestive, and the boss said it was just a joke. What do you think of this?

Sometimes I think I have created a very good joke, full of "humor" and "wit", but I don't know what the audience thinks is a long story. If you communicate with three or five friends in private, it is beyond reproach to talk about the paragraphs you wrote. But the restaurant is a public place after all, and it faces a wide range of clients, so the expression with sexual suggestion is inappropriate. Moreover, the network is so developed that it is easy to spread and cause onlookers. Comparable to the spotlight. The local State Administration for Market Regulation investigation found that it was not an advertisement, but the words were indecent, so it was inappropriate to put it in public. At present, the poster has been removed. In fact, there have been similar situations before. If it is identified as an advertisement and widely advertised, what kind of punishment will it be to inform the general public about something?

The Advertising Law stipulates that advertisements shall not interfere with public order or violate good social customs. In case of publishing relevant advertisements in violation of the above provisions, the market supervision and management department shall order it to stop publishing advertisements, and impose a fine of more than 2, yuan and less than 1 million yuan on advertisers. If the circumstances are serious, the business license shall be revoked, and the approval document for advertising review shall be revoked by the advertising review organ, and the application for advertising review shall not be accepted within one year; For advertising agents and publishers, the market supervision and management department shall confiscate the advertising expenses and impose a fine of not less than 2, yuan but not more than 1 million yuan. If the circumstances are serious, the business license and the registration certificate for advertising release shall be revoked.

in many cases, some businesses or brands will have a mentality of playing the sideline and create gimmicks, which is actually different from appreciating and publicizing relevant knowledge in elegance and vulgarity. Classic advertisements never need to be spread in this way. The controversy left by the temporary "limelight" will have a negative impact on the brand or enterprise. The boss seems to be a little confident, thinking that his jokes are well written and that it is necessary to show his talents to the customers, so he printed them as posters and posted them.

I think anyone who can read can see that the boss's jokes are a bit obscene, and normal women feel insulted when they read them. The boss said it was just a joke. Can jokes be played on all women in public? You can go home and joke with your wife, and nobody cares about you. You take the so-called "joke" at all your female customers and take away insulting words. It's not bad that others don't scold you!

I'd like to emphasize here that insult depends on different occasions. Some people may think that there are a lot of such jokes on the internet, and online novels can be seen everywhere. It's no big deal. However, reading jokes and novels online is actually a closed form, just like watching Japanese action movies at home alone, and no one will say anything about you. But you put this thing out in public, do you think others will think it's okay? Taking vulgar and bad tastes as funny jokes does not make you humorous, but makes people feel disgusting and vulgar.

The boss puts women in a position of sexual consumption, and is consuming women. Pornography of women. Those who answered below that they were not offended were all men. I live in a vested interest position to express my views. No girl wants to be described like that. And no girl likes other girls being described like that. Some people compare this thing with ideological emancipation. It is said that we care about apricots as much as we live in the Qing Dynasty. If we must say that we lived in the Qing Dynasty, then the boss's malicious and obscene eyes on women lived in the Qing Dynasty.

Put women in the position of apricot consumption, make women erotic, and imagine that women are no different from those obscene feudal men thousands of years ago with their own thoughts of obscene navigation. You can watch a small movie at home alone, tell dirty jokes with people who are willing to speak dirty, or even go up and be the protagonist of an action movie yourself. But you can't take these in public. The liberation of apricot thought should not be absurd to the point of such childish excesses. Once anything crosses the line, it no longer has its original meaning. Just like a person who is not sick to take morphine is X poison. A civilized person should not put such things in public.

A small boss who can write some copywriting posted his satisfactory works on the wall of his shop, which caused some customers discomfort. Don't say hint, that is, many literary works with direct descriptions are published and even won prizes. It can be seen that this one is still implicit in some individual words, but the comments are supplemented by the brain. About this kind of content, it is in a very vague zone. In the cultural revolution, it must be rogue literature, and maybe it can go to jail. Ten years ago, it was probably an advertising copy that could play "edge ball"-we know that "sexual suggestion" is a common technique in advertising. I don't know now, because it is being pulled out, and no one knows how the wind blows now.

I really hope that customers will report it instead of online comments. Online comments are more emotional and group-oriented, and it is difficult to be comprehensive. I really want to see whether the official is involved in this matter and what is the official evaluation. Because it can be applied to other industries such as publishing, just like the textbook incident. When the scale comes out, everyone can measure it. Aside from the content, it should be said that as a poster, its copywriting level comment area is full of abuse, which should be really not good. But much better than me. There is no artist, and the "big-character poster" with white characters on a blue background is very uncomfortable as a designer. I remember a story about a master calligrapher who went to eat. When he saw the words on the plaque in the hotel, he couldn't eat it. He took the initiative to ask the boss for a plaque, so that he could eat.

After careful consideration in a responsible mind, the "young woman at the next table" paragraph that was originally considered inappropriate also felt less "guilty". Imagine a Kan Kan talking about "yellow jokes" on the wine table. As a woman, it is normal to be embarrassed, but it is a big heart to be frank and meaningless. Of course, it's even more heroic to glare at the table. I agree. Thought of here, my "gas" also disappeared. If I draw a picture that I feel is good, and I don't want to be a "pearl", I will also send it to my circle of friends. If there is money, it will be published. Of course, if you are everyone, toilet paper is too hard.

From my layman's point of view, the small boss's copywriting level is good, but I have to remind my brother that this is like a kissing scene in a movie. It's nothing in the movie, and it's inevitable that someone will feel uncomfortable if it is played in a loop. Change kanban frequently, for one thing, exercise writing, for another, customers feel fresh, and for the third, people will be more tolerant of the changed things subconsciously. We should understand each other, which will take a lifetime to understand. In short, whether it is a consumer woman or a materialized woman, if the boss dares to do so, there must be a potential market. In business, it's not good to get up early. The boss uses "provocative" words to gain gimmicks. It must be to cater to certain groups of people, such as the violent men who beat people in Tangshan and the animals who molested girls in colleges and universities.