What kind of company is Nike?

Nike is an American multinational sporting goods company, whose main business is to design, manufacture and sell high-quality sports shoes and clothing, sporting goods and accessories. Headquartered in Beaverton, Oregon, the company was founded in 1964, formerly known as Blue Ribbon Sports, and later renamed as "Nike" in 197 1. It is one of the most famous sports brands in the world. The following will further introduce Nike from the aspects of company profile, brand culture, product development and marketing strategy.

Nike logo

company profile

Nike is a joint-stock company with the stock code NKE, which is listed on the new york Stock Exchange. By the end of May 2020, the company's market value was $65,438+$065,438+$028 billion, and its sales revenue reached $37.45 billion. The company has more than 70,000 employees in nearly 50 countries and regions around the world. Nike's brand embodies sports, strength and vitality, and is deeply sought after and loved by the younger generation.

Brand culture

Nike's brand culture has always been committed to promoting the development of sports and stimulating the creative spirit. Its iconic slogan "Just Do It" is a well-known slogan in the industry and has always been a platform for advertising slogans and related cultures. Before the 2008 Beijing Olympic Games, Nike launched the marketing strategy of "making the world different", encouraging all young people to participate in sports and play an active role in "sports empowerment".

Research and development of products

Nike has invested a lot of energy in science and technology, and is committed to providing consumers with excellent, high-performance and comfortable sports shoes and clothing to meet the different needs of different athletes for shoes and clothing. It has a lot of innovative technologies, such as Air technology, Flywire technology and Zoom technology, which not only brings people brand-new running shoes and sportswear, but also brings many new challenges to scientific research and development.

market strategy

Nike's marketing strategy mainly includes high-end brand positioning, sports star endorsement and good brand image. The company put in a lot of advertisements and sponsored sports stars all over the world, such as NBA star lebron james and world football star cristiano ronaldo. These advertisements and sponsorships help Nike to establish closer ties with sports culture positioning. In addition, Nike also integrates the concepts of nature and environmental protection and emission reduction into its marketing strategy. In this way, Nike won the welcome of a group of young consumers.

In short, as one of the world-famous sports brands, Nike is not only a company, but also a cultural symbol with strong social significance. Nike's brand culture always emphasizes "sports" as the leading idea, encourages young people to actively exercise, and provides better products for consumers around the world through continuous innovation and progress.