Recently, Starbucks broke the news, insulting and driving away customers?

Recently, Starbucks broke the news of insulting customers. According to a woman, she got married that day and needed to find a place where she could make up. Because it is close to Starbucks, she asked if she could put on makeup in the store, and the answer was yes. After getting permission, a group of three people entered the store. For fear of influencing others, three people sat in the corner of the shop and began to make up. Unexpectedly, after a while, a shop assistant came and abused them.

Afterwards, the store manager responded that the meal fee had been refunded and two coupons were given as compensation. He really thinks of himself as a high-end place and feels like a charity. Two broken coupons can heal the wounds.

The external corporate culture of Starbucks is to provide customers with a world-class coffee experience. It sells not coffee, but people's experience of coffee, but a unique cultural experience. This cultural experience is really unique enough, and you will be scolded and driven away after spending it for you.

In February 2022, employees of Starbucks Chongqing Ciqikou Backstreet Store drove away and complained to the police on duty on the grounds of "affecting the brand image" because the police on duty were eating at the door. If things get too big, it's a waste of time. I guess no one will believe it.

202 1 12 13 Two Starbucks stores in Wuxi found that coffee ingredients continued to be sold after expiration, the shelf life was arbitrarily changed, and discarded cakes were put on the shelves, and they were fined one million yuan, which damaged their entire brand image. To remind you, if Starbucks headquarters wants a brand image, it should first rectify its storefront and train its employees. What image can we talk about without quality?

Remind everyone who likes to punch in at Starbucks often that anyone can afford dozens of dollars of coffee. Sitting there drinking a cup of coffee and taking a photo doesn't show how high-end you are.