Why do many people prefer Japanese to buy SUVs? Take stock of five best-selling Japanese SUVs.

In today's domestic auto market, SUV is a hot topic, which has a tendency to replace cars as the most important models in the domestic market. In the sales composition of SUV, compact SUV contributes the most. Take the SUV sales list in July 2020 as an example. Among the top ten, except for a small SUV of Honda XR-V and three medium-sized SUVs of Volkswagen Tiguan, Buick Angkewei and Mercedes-Benz GLC, the other six models are compact.

In the sales ranking of compact SUVs (as shown below), independent brands account for half of the top 20. But among the top ten, Japanese is the strongest, accounting for half of the places (CR-V, Housing Finance, Qi Jun, Hao Ying and Hacker), while German barely squeezed a seat, and the rest were taken over by independent brands.

This paper will take stock of several hot-selling Japanese compact SUVs, and see some reasons for the strong sales of the whole Japanese compact SUV market through their product strength.

Honda CR-V: monthly sales of 20 128 vehicles.

Honda CR-V was redesigned in July this year. On the basis of its best-selling, the discount further stimulated the growth of sales. CR-V is a very balanced product, just in line with the positioning of compact SUV. It has always been the safest choice among joint venture SUVs at this price, and the rate of preservation is also good.

The space of the old Honda CR-V is remarkable in its class, but the length of the car body has increased from 4585mm to 462 1mm after modification. Under the condition that the wheelbase remains unchanged at 2660mm, the internal space is still expanded by 30 mm

In terms of power, both the fuel version of Earth Dream 1.5T and the hybrid version of naturally aspirated 2.0L engine are tried and tested power configurations of Honda, and the market recognition is quite high.

The popularity of CR-V is inseparable from long-term word-of-mouth accumulation, and is also closely related to the continuous upgrading of product strength. In today's automobile market, there are countless examples of hot-selling models being eliminated because the new speed can't keep up with the market demand, but CR-V is a real evergreen tree in the SUV field. For example, this mid-term change, although there is no major surgery, has significantly improved the handling of NVH and the comfort in the car, and added an intelligent security system, as well as intelligent configurations such as wireless charging.

"Become famous early", which is what CR-V did. It is natural to be able to maintain product strength and reputation for a long time after becoming famous, and make timely and appropriate evolution according to market demand, and get market recognition.

Toyota RAV4 housing finance: monthly sales 1649 1 vehicle.

RAV4 is a classic car with the same history as CR-V, and it can be called the forerunner of urban SUV. Different from the reform of CR-V, the replacement of RAV4 housing finance last year was completely reborn.

The new RAV4 room is built on a higher-level K platform under the Toyota TNGA architecture (previously using the C platform). TNGA-K is Toyota's B-class car research and development platform, Lexus? ES, RX and other models all originated from this, which is also one of the core advantages of RAV4 housing integration.

After the replacement, the new RAV4 has lowered its center of gravity, a stronger sense of movement, a longer wheelbase of 2690 mm, a brand-new design and a variety of body colors, which is very friendly to young people and female car owners.

The three sets of four-wheel drive systems owned by Fangrong RAV4 are also a highlight. Through the support of its four-wheel drive integrated management system, the engine, transmission, EPS electronic power steering system, braking and four-wheel drive system can adapt to different road conditions under collaborative management, ensuring a high level of maneuverability and stability.

Even regardless of its four-wheel drive model, RAV4 is a new generation of TSS intelligent safety system, which is standard in all systems, including PCS pre-collision system, DRCC dynamic radar cruise control system, LTA lane tracking auxiliary system and AHB automatic high beam system. Toyota's passive safety level is also good. Previously, in the test of China Insurance Research Institute, Camry, Lei Ling and other models have achieved good results. The RAV4 room is made of hot-pressed steel, high-strength steel plate with the maximum of 1 180 MPa and aluminum, which improves the rigidity of the car body, reduces the weight and makes the steering response more flexible.

Good handling, low fuel consumption and reliability, coupled with the positive changes of RAV4 after the replacement, have made this car maintain an average monthly sales of more than 10,000 yuan from the beginning of listing without substantial discounts.

Nissan Qi Jun: monthly sales 14284 vehicles.

Qi Jun just released the new model in August, and the 2020 model went on sale in July, and is now on sale.

Tough appearance, large space, strong power and off-road bias are the core reasons why this generation of Qi Jun has sold well for many years. In addition, the previous 2020 Qi Jun generally had a discount of about 30,000 yuan, which made its cost-effective advantage in the same market quite outstanding.

The maximum power of Qi Jun's 2.0L and 2.5L naturally aspirated engines are 154 HP and 186 HP respectively, which can compete with most Japanese and German competitors at the same price, and also have certain advantages in reliability and stability.

4×4-i intelligent full-mode four-wheel drive is a big selling point of Qi Jun, and there are three modes: 2WD mode front-wheel drive, which is suitable for urban driving and ensures fuel economy; AUTO intelligent power distribution mode intelligently judges according to the driving state and road conditions, and adjusts the torque distribution ratio of front and rear wheels in time; Locking mode makes the torque distribution of front and rear wheels fixed at 50:? 50. The torque distribution of the front and rear wheels is constant, ensuring the passability under bad road conditions.

In terms of passive safety, the new Qi Jun has applied Nissan's unique multi-channel area in the car body? The body structure in the body area can disperse the impact force through six channels in the collision, effectively absorb the impact energy, and at the same time disperse the force to ensure the driving safety.

Overall, the central control is easy to use, the seat comfort is high, there are four-wheel drive and seven seats, and the space is flexible. These are the reasons why Qi Jun can thrive in the compact SUV market. After upgrading the configuration, the competitiveness of the new model is further enhanced, and the future sales volume can be expected.

Honda Hao Ying: monthly sales 14208 vehicles.

Hao Ying is a "special car" developed by Honda for the China market. It is the brother model of Honda CR-V, and has maintained good sales since its listing.

Hao Ying is roughly the same as the new CR-V in length and wheelbase, but the difference from CR-V lies in its positioning. Hao Ying is a younger and more fashionable car, which can be seen from its design. Compared with the stability of CR-V, Hao Ying is more dynamic. A large number of configurations are standard, which makes Hao Ying look friendly.

Hao Ying has two power options: fuel and hybrid. The third generation i-MMD hybrid power system has three modes: electric drive, engine drive and hybrid drive, which can support high-performance driving while taking into account fuel economy. Compared with the previous generation, this generation of hybrid technology has been optimized on the engine, with a thermal efficiency of 40.6%, which is more fuel efficient. The price of around 200,000 also makes Hao Ying's hybrid vehicles very competitive in the market.

Hao Ying is very practical in power, configuration and space. There is plenty of space in the trunk, which supports the rear seat to be laid down. The rear door can be opened at 90 degrees, and the kick door is humanized, which is convenient for moving and placing items. Coupled with rich safety configuration and intelligent configuration, this young car is very grounded and welcomed by the market.

Nissan hacker: monthly sales 14 170 vehicles.

The new hacker just went on the market in August, and the old discount also promoted sales to some extent. The new car is mainly upgraded to meet the changes in market demand.

One advantage of Nissan's cars is comfort, and hackers are no exception. Ergonomic seats and ample space make hackers' driving comfort first-class.

In addition to the two remarkable characteristics of large space and high comfort, the chassis of hacker comes from CMF platform, which is independently developed for various road conditions faced by SUV, and the handling and safety have been fully considered. 183mm high ground clearance, full frame subframe, so that hackers have good stability and passability.

2.0L？ MR20？ The power of in-cylinder direct injection engine is not very strong, but the high compression ratio design of 1 1.7 and e-VTC variable valve timing system make hackers have good fuel economy. Generally speaking, Nissan Hacker is an ideal family car, with sufficient power, good stability, large space and comfort, suitable for the family to go out together, and generous configuration also makes Hacker have a good cost performance in the same class.

Let's talk about it finally.

Through the inventory of five best-selling Japanese cars in the compact SUV market in July. It can be found that these five best-selling cars (Hao Ying can actually be equated with CR-V) have a long history in the domestic market, and their product strength and reputation have been well extended, and they all have their own unique advantages. Outstanding performance in practicality, accurately meet the needs of the home crowd.

At the moment when compact SUV products emerge one after another, it is one of the success factors for Japan to rely on accumulated word of mouth to continuously upgrade its products and maintain its sales advantage in the fierce competition. At the same time, the correct interpretation or catering to market demand is also one of the reasons why Japanese products sell well. For example, the development of Hao Ying is completely in line with the domestic market demand, which directly doubles Honda's sales at this level.

This also provides an inspiration for the strong independent brands. After the explosion is released, we must adhere to the quality for a long time, let the word of mouth continue, let the "prefix" of each car continue, pay attention to the accumulation and fermentation of brand image, and find the power of "time precipitation". This is the only way for independent brands to challenge joint venture brands. Although several self-owned brand SUVs at the forefront of the list also have a certain reputation accumulation, we still need to persist in quality for a longer time than the joint venture. At the same time, it is necessary to accurately analyze and describe the needs of the target population and make targeted continuous improvement. I hope that the hot-selling SUV models of several domestic brands in the forefront can be as long-term as today's SUV.

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