I opened a shop, but the business is not good and I can't transfer it. I have been losing money. What should I do?

What should I do if I open a store but my business is not good and I can't transfer it, so I lose money? I suggest that in this case, you'd better give up your shop as soon as possible. You waste not only your money cost, but also your time cost.

Your situation is very similar to my first venture. Start your own business after resigning from Jiangsu. Because I didn't know how to choose the site for my first venture, I found a storefront downstairs in the living area of Foxconn employees. When I looked at the location, I saw a lot of people at the door, and I thought it would be good after the opening. It took about half a month from the store next door to the decoration, from the decoration to the preparation of tables, chairs and tableware in the store. Business was good a few days before the opening, because the store was doing opening activities, and after the opening activities, the business in the store dropped sharply. Sometimes you don't earn a few dollars a day, and sometimes the rent is not enough for a day.

At that time, I thought this situation should be improved, because Foxconn has a peak season every year, usually in July, August and September. I just sit in the shop with a lucky attitude every day, waiting for the arrival of the peak season. I also posted the transfer information during the period. If someone takes over this store, I should be able to earn back the cost I invested. This wait is three months. I have been losing money every day for three months. Unexpectedly, Foxconn's peak season is coming. The business in my store has indeed improved a little, but the daily income is just enough to pay the rent, and the store has not transferred out. When I wanted to renew the lease for a few more months, my sister advised me that even if I couldn't transfer out, I couldn't go on like this. I was reluctant at that time, but I took my sister's advice and bought everything in the shop.

However, after the store was transferred, I felt relaxed. Don't worry about the store transfer, and don't worry about whether the money you earn every day is enough to pay the rent. Now I think the decision at that time was correct. Although everything sold in the store at that time was losing money, it also ended my life of continuing to lose money and gave me more time to find another opportunity.

Sometimes we must give up what we should give up in time, otherwise we will leave more burdens.

This situation is very similar to my time! I run a clothing stall, and so does 16. A month or two ago, my business was completely broke. I am reluctant to go out and hope to sell it in the first half of the new year. During that time, I did make money, but the Spring Festival is coming soon. I didn't open for business for half a month, and I paid the rent for half a month for nothing. This is still a loss! I really can't do it anymore. When I come back from the Spring Festival, I will find an intermediary to release it immediately. One of them couldn't release four or five intermediaries, but no one took over. Later, I can only release a price several thousand lower than myself, and no one cares. The rent should be paid at the beginning of the month. I have to run. I don't want a deposit. Fortunately, someone asked and rented out the stall without paying the rent. Because my contract has not expired, the original price is not rented, so I can only make up a few thousand dollars for the new stall owner every month, so I will not lose any money after deducting the deposit. I'm still too generous. I turned over the stall two months ago, saving two months' rent. Compared with the money I finally paid back, it was a loss! So sometimes it is wise to stop loss in time. You can't expect to make a profit tomorrow. It's no use sticking to the wrong direction. Don't throw your cash back. Keep the rest of the money and come back next time to find a better project. In this case, you should get rid of your products quickly and cheaply, and sell them before the next rent payment without a deposit. Second, quickly find an intermediary to put a quotation, and rent it out if it is lower than your own price. It is a little that the deposit can be recovered.

It is easy to conceive, but difficult to make handicrafts. Manage with your heart, find out the reasons and change the situation. If you can't continue to operate, you will close down! With so much money lost there, small businesses continue to lose money, even their families have no food to eat, and no one will do business at a loss.

Close the door! Go out and work for a few more years, so that you can have some money on hand and absorb more experience before opening a shop!

My friend invested 200,000 yuan to open a special roast goose shop. A few years ago, his business was ok, earning hundreds of thousands every year. When the epidemic broke out last year, business plummeted, making ends meet, and no one took over the transfer. This is really a dilemma.

In order to survive, I used to be a boss, regardless of the daily affairs of the shop. Now, in order to save money, I dismiss all waiters and chefs, buy my own ingredients, cook and cut vegetables, and my wife is responsible for serving, cashier and cleaning. This is a typical mom-and-pop shop.

Reform menu. It used to focus on spicy geese, which is suitable for young people. Now with the light old goose soup, it is suitable for all ages, and the business has greatly improved. He also retails stewed goose feet, goose meat and goose necks. Customers can have a drink in the store or buy it to enjoy with their families.

From Monday to Thursday, business is light and there are preferential activities. If you come to the store for consumption, you can get a 28% discount and get a bottle of beer. Small profits but quick turnover will gather popularity. There's really no business. It can't be cold. I invited friends and relatives to taste new dishes. I feel that the store is full every day, attracting many passers-by.

Unexpectedly, after removing all expenses every month, there are still more than 10 thousand profits, full of joy, very gratified. He said that although he didn't make much money, he turned losses into profits, which filled him with confidence and hope. No matter how hard and tired it is, it is worth it. At least there is no problem with the daily living expenses of the family.

The author believes that the catering industry in all walks of life is affected by the epidemic, with fierce competition and bad business. As in the past, the days of being a first-class boss and lying around making a lot of money are gone forever. If a small shop hires a few service providers and chefs, it will be grateful to be able to cope with the rent, water, electricity and staff salaries.

Nowadays, many small shops are husband and wife shops, sister shops and brother shops. If you invest and do it yourself, you may be able to do business without inviting any outsiders. If you invite someone, you will probably do it for nothing. It is not shameful to work for yourself, get up in the dark early in the morning, work hard and earn money to support your family.

Food and agriculture Dell, a family statement, don't spray if you don't like it, thank you!

What should I do if I open a shop but my business is not good and I can't move? Because Tianjin Xiuniang has the experience of transferring stores when business is bad. I'll answer your question first, and then share my experience with my friends and see if I can help you:

The first point. When business is bad, you already have the idea of transferring this store, and you are transferring it and losing money. My suggestion is to reduce the transfer fee a little, or even get rid of it immediately if someone pays. In fact, on the surface, you are losing money. If you don't do this, you may lose more than the transfer fee after working for a few months, and you will continue to bear the expenses such as utilities and employee salaries. I don't know if you make clothes, the longer it takes, the harder it will be to deal with them when they are finished. If the catering business, equipment and store decoration are aging, the less improvement will be made. If we continue to operate, the lost wages, coal, water and electricity will increase. In my personal experience, the closer the rent is due, the lower the transfer fee may be. I don't recommend sticking to your present situation. Because it may be that you didn't do well in the early stage of opening a store, such as social adjustment, project establishment, site selection and business model. Because direction is more important than hard work.

The second point is to open a shop to do business. Entrepreneurs should not only make money, but also have the ability to learn to turn losses into stops. When we can't turn a profit when we open a store, what we do is stop loss as soon as possible. Minimize our losses. The story of selling a company for one dollar is circulated in America. Through this story, it is not difficult to see the importance of stop loss as early as possible in business.

I have a friend who is also a caterer. In 2000, a 300-square-meter hotel was transferred and we were entrusted to find a new one. At that time, someone offered 1.2 million, but my friend insisted on 1.5 million. Didn't turn out. This is getting closer and closer to the expiration of the house lease contract, and the transfer fee has dropped. The last 50,000 yuan can't be clinched. Because there was no business and no income in the next few months, I paid more rent for a few months. Fortunately, he used this 50 thousand and borrowed tens of thousands. He rented a few acres of land in the suburbs of Tianjin, built a factory and started his own cable tray business. Now he is the big boss.

I have also experienced the experience of transferring stores when business is bad. Similarly, the restaurant was transferred, and my husband and I learned from our friends' experiences and lessons. The transfer fee was pulled to the lowest point and quickly transferred out at one time. I used this transfer fee to find a new location and facade, and made a small restaurant much smaller than before, which was a success.

I think human life is dynamic, flowing like water. Opportunities and success can only be achieved in the dynamic. Don't be bound by some things, know how to be fickle in business, constantly adjust yourself, and minimize the loss of your grandson.

I'm Tianjin Xiuniang. I hope you can learn from my answer. It might help you.

My experience is the same as yours. My suggestion is to stop the loss in time, don't worry about the transfer fee, and deal with the goods at a low price if they can be handled at a low price.

A few years ago, I started my first business, selling red wine. It was originally sold at home through contacts and WeChat business. Business was good at that time. Later, I didn't know what happened, so I thought about opening a shop and making more money.

Do it. I took a fancy to a store with transfer, which was remote, but close to home, so I asked the price. The transfer fee for an empty store is 22,000, but I don't think it is very expensive. Don't say 22 thousand now, I don't want it.

From then on, business was not good, because red wine was not a necessity, and it basically lost money every day, which lasted for almost two years. Later, I didn't want to insist, so I was ready to transfer. I didn't expect to ask a lot of people, and the price is almost vomiting blood. The highest price is 10000, and the lowest is 5000.

Later 10000 didn't want to transfer, so it was transferred out at 6000. Why? Because I missed the opportunity. If you don't transfer to 6000, you may not get a penny, which means that you have no business experience and lead to losses.

Those high transfer fees, except for prime locations, are only borne by people who are doing business for the first time. Anyone who has been doing business for a long time knows that the transfer fee is a pit.

The situation of the subject is very similar to mine. Get out of here quickly, and don't wait a day. There's nothing to be ashamed of. Once you gain experience, there will be many opportunities in the future and you will make a comeback.

This situation is not uncommon in the era of shops blooming everywhere, e-commerce shocks and economic recession, and there are only three ways out.

First, change the door and reposition. Some friends are newcomers to the industry, do not understand the rules and regulations of the industry, and start a business with enthusiasm, so the location of the store has deviated. For example, near the Bell and Drum Tower in Xi 'an, there are many people and valuable land. It is indeed a place to do business, but if you sell fresh products here, it will be far from it. I am afraid it is difficult for a few customers to patronize. This requires a new course and repositioning, such as selling tourist souvenirs. The general law of site selection: Look at which industries around you are hot, and change and innovate on the basis of imitation.

Second, improve management and wait and see. The era of "good wine is not afraid of the deep alley" has long passed, and it is impossible to do it overnight. It needs long-term accumulation, and many businesses, especially "time-honored brands", are mostly made. It contains two meanings: one is to understand and re-understand the industry and improve management on this basis; The second is to cultivate and accumulate customers.

Third, close the door and rest, and transfer at a loss. The above two points can't be done, only close the door and reduce losses. It is best to transfer out at a loss during the period. If not, the contract can not be renewed until it expires.

You started a business and your business has been losing money? I believe many people will advise you to give up quickly and stop loss in time. What Wei Jun wants to say is, why not think more about how to live?

The real reason for the loss is a seemingly simple problem, but it is actually difficult to self-examine. Business losses are just appearances. Why lose money? Is the product or service not good, or is the store remote and the surrounding residents have no spending power?

I remember such a true story not long ago.

The owner of a Taobao shop usually doesn't care much about the store, and the affairs in the store are handed over to a clerk. However, after half a year's audit, the business that has always felt good has lost money. Finally, after careful investigation, it was found that the problem was with the clerk. In order to please his girlfriend, the male clerk falsely reported various promotional expenses, merchant service fees, buyer refunds and other amounts. , took the boss 48 thousand. ......

In this case, the apparent reason for the store's "loss" is that the clerk is stealing from the inside, but the essential reason is management problems.

Why?

If the account amount falsely reported by the clerk at that time was not 48,000 yuan, but 28,000 yuan, 1.8 million yuan or even 8,000 yuan, and the operating accounts in the store could still maintain a surplus, would Ma Daha's boss still think of thoroughly checking the accounts?

So losing money in business is not the most terrible thing. I'm afraid the real reason for the failure is still unclear, and it simply boils down to bad luck or a bad entrepreneurial environment.

Once you find an outspoken excuse, you will hide the real reason for your failure. If you start a business next time, your chances of failure are still very high.

If the right medicine can really find the crux of the problem, then the so-called right medicine is meaningful.

I don't know what kind of business you are talking about, but everything will change in terms of quality, service, price, competitive environment and marketing promotion.

Remember the story of Haier Zhang Ruimin smashing the refrigerator in the 1980s?

At that time, Haier could only be regarded as an ordinary collective enterprise with little fame. As the head of Haier, Zhang Ruimin once found that a batch of refrigerators in stock had quality problems through user feedback, ordered them to be smashed on the spot, and never flowed to the market again. This is undoubtedly a shock to ordinary people who still advocate thrift at that time.

Because of this story, many people remember Haier, leaving the impression that Haier refrigerators are "harsh" on quality requirements.

Imagine that at that time, domestic people liked imported refrigerators and did not recognize the quality and service of domestic refrigerators. After the quality problem is solved, are you still worried that customers will feel that there is no market for "expensive"?

Strive for foreign aid. The so-called foreign aid refers to external aid. If you run a brand franchise store, I suggest you seek the assistance of the manufacturer. The resources of such assistance can be people, funds or policies.

Microbes have worked in a multinational company for eight years, experienced several positions, repeatedly "hand-to-hand combat" with countless dealers and customers, experienced the ups and downs of routines and counter-routines, and understood the profoundness of the sentence "crying children have milk to eat".

But you must remember to "cry", don't cry the most, and don't cry the longest. ......

Giving up the shop, breaking up and leaving, and giving up are actually the best policies.

This means that you admit the failure of direction, strategy and everything.

But doing business is not playing cards, and its opportunity cost is very high.

Some people may say that I quit in time and paid the opportunity cost, but I can stop the loss in time and pay less sunk cost.

Wei Jun wants to remind you that you are only a stop loss, and perhaps the sinking cost at one time is not fatal; But are you sure you won't be tempted to step into another river and open other shops and businesses?

What if we don't get rid of the old scar and fail again?

Conclusion In the process of starting a business, you may succeed in a muddled way, but don't fail in a muddled way.

The problem that is covered up will always be a problem and will not disappear automatically.

Since you have paid so much, why not work harder? At least you can get one without regrets, can't you?

Especially for some industries where customers need to settle down gradually, this kind of effort is even more necessary. Today, with the rapid change of the wind, speculative business is really not so good.

Wei Jun suggested that those who want to start a business in a down-to-earth manner should not act rashly if they have no plans to run a century-old shop.

Recently, when I visited the terminal retail market, I found that bad business is a common operating state. Some have their own facade rooms, and the pressure is relatively small. Have a plenty of rent appearance room, no business. They have to pay a fixed rent and other personnel expenses every month. Has been operating at a loss. It's stressful.

In view of the operating conditions of the above physical stores, the following solutions are proposed. I hope it can help operators and get out of the predicament. For reference only.

0 1

The first case

Are you sure you don't want to continue your present store business?

If you think your current business really can't continue, then you only need to deal with the following problems. It is how to find a way to stop the loss when the business is interrupted in the middle. That is, try to minimize the loss.

1. Have you found a suitable transformation direction, that is, prepare for "retreat"

This year, many of our physical store owners have the idea of not wanting to continue their business. However, one of the main reasons for "lingering" is that no suitable transformation direction has been found. This is very critical. At present, the business is losing money, so look for other ways to make money. However, the transformation problem is the biggest difficulty faced by physical stores at present. Once the business that has been in operation for many years is closed, I don't know where to go and I don't have the courage to start again. At the same time, there are no other business projects that can guarantee profitability. After all, many industries are facing difficulties this year.

So, if you are really going to close the door, have you considered the next direction of transformation? This is the first problem that needs to be faced when raising this question.

2. Try to deal with the stock goods as soon as possible.

If you decide not to operate any more, the first consideration is not the transfer of the store, but to deal with the goods in stock as soon as possible. Because once the store is transferred, it will be more difficult to handle the inventory goods. The following measures can be taken to deal with the goods in stock:

1. Stop purchasing goods from suppliers.

At the same time, negotiate with suppliers to see if they can return some of the goods in stock. Or you can get a discount. This is an ideal way to deal with inventory, but it is more difficult to return it after purchase.

2. Use the time before the transfer of the store to do discount activities for dealing with inventory goods.

Or use other promotion methods instead of discounts. If this method follows the normal sales method, the processing cycle will be longer.

3. After taking stock of the goods in stock, ask peers to help sell them.

There are two ways, one is to sell on credit, and then collect accounts receivable after the sale. The other is to discount the purchase price of goods to a certain extent, which will be easily accepted by peers.

Dealing with inventory goods is a major aspect of entity operators' stop loss. We can only find ways to maximize and reduce losses. If you don't want to suffer, the difficulty of handling will increase. The processing speed will also be very slow.

3. Try to handle the store transfer as soon as possible.

If you decide not to operate any more, you need to handle the transfer of the store as soon as possible after handling the inventory goods. If you want to transfer the store as soon as possible, you need to pay attention to the following issues:

1. Look at your store lease contract and negotiate with the landlord to return it.

If the lease period is long, it is difficult to return it, whether by agreement or by human feelings. If the lease term is nearing the end, part of the rent can be refunded through negotiation.

2. If you want to sublet, you should lower the threshold of subletting.

If you paid a transfer fee or something in the previous lease. It doesn't have to be in accordance with the previous standards, but there is also a transfer fee for subletting. Another problem is the rent. You don't have to rent it yourself if you sublet it. I feel that I can't afford to lose. The reason is very simple, that is, the current sublease market is not good. That is, the status quo of not renting out. Then you need to lower the threshold and bear part of the rent loss.

3. Lease transfer information

Don't just post advertisements in your own shop. It should be published in more information channels. For example, local rental websites, intermediaries and so on.

The above is the first situation we talked about, that is, we need to take some stop-loss measures to determine that we will not continue to operate.

02

The second situation

I hope I can continue to operate, change my business ideas and turn losses into profits.

The second situation is the common idea of many physical store operators. Transformation is very difficult. I hope to find some plans, change my business ideas, and minimize the losses or even turn losses into profits. This is entirely possible. In fact, there are many profitable shop operators at present.

At present, physical stores want to change the state of loss, and our physical store owners understand that we must find ways from two aspects. One aspect is what we often say: cutting costs. On the other hand, it is open source, which can improve the sales performance of the current store.

First, find the cost items that can be cut off at present.

Judging from the losses mentioned by the questioner at present, if we can find some costs that can be cut off or have compressed space, we must make up our minds to cut them off. Consider whether the following store costs can be reduced:

1. Reduce the rent

Rent should be the biggest cost for operators at present. Therefore, many physical store operators first proposed to reduce rents. So you can talk to the landlord. At present, enterprises are facing difficulties. Can you reduce the rent? Waiting for a period of operational difficulties is to restore the original rental price. Or the rent is late. But in general, it is more difficult for landlords to reduce rents. It depends on the specific store location.

There is another way to try, that is, to find operators related to their own business. At present, this situation is more common. Some of them have small stalls near their stores, but they can't operate normally because of urban management problems. I can't afford to rent a fixed store. In this way, we can sort out the location of some of our own stores and share them with such operators. This can reduce the rent pressure of some shops.

2. Reduce personnel expenses

This year, many physical store owners returned to the time when they started their own businesses many years ago and did it themselves. No more employees. Or reduce the number of employees and reduce the treatment of employees. In fact, the labor cost is too high. At this time, the boss needs to consider something that must be done in person.

Putting down face and returning to the fighting spirit in the early days of starting a business is the operating state of many physical store owners this year.

3. Cut other unnecessary expenses

There are many other expenses in the store, some of which seem insignificant. But long-term accumulation is also a great operating cost. Electricity, water, property, entertainment, car and logistics costs. Wait a minute. All these require operators to find ways to cut some expenses.

At present, store operators must have a strong sense of cost.

What is saved is profit.

2. Finding a way to increase the sales of shops is the root of solving the problem.

Cost saving is an aspect that cannot be ignored. But what can really solve the problem is how to increase the sales of shops, which is the root of solving the problem. Sales can cure all diseases. At present, we can consider the following ways to improve store sales:

1. Products should be diversified, and even cross-border sales of goods can be considered.

At present, I need to make some adjustments to the goods in my shop. The main direction of adjustment is not to be too simplistic. Simplified products are limited to target customer groups and can generate limited profits. Be sure to diversify the products in your store. Even at present, many shops deal in goods across borders. In order to find more profitable products in the current market environment and in a fixed business space.

Therefore, if you decide to continue to operate, you should first consider how to adjust the products you operate.

You can't sit in the shop and wait for customers to come. You should do online and offline promotion activities.

We visited the market and found that some physical stores with difficulties in survival are sitting in the store waiting for customers to come to the door. Where is the time when the fragrance of wine is not afraid of the depth of the alley? We must go out and promote our products and services. At present, the lowest cost of going out to promote your own products is to use the resources of the mobile Internet. For example, use WeChat, community, and join the e-commerce platform.

At present, there should be many ways to increase the sales of stores. Operators are advised to go out and learn some successful experiences in this industry. Even learn from cross-industry sales programs.

There are always more ways than difficulties in increasing sales.

Summary:

Above, we have analyzed two situations, one is that we are not prepared to continue to operate, and the other is that we hope to continue to operate. The first situation is how to stop loss. The second situation is to consider the issue of increasing revenue and reducing expenditure. I hope that store operators can take countermeasures to get out of the predicament in light of their own reality.

I'm in your position now. You can say that you feel the same way. I opened a store last year, and it was also a catering white. Then, because I stayed at home for several years, I thought I should come out to take the baby to work. Then, not knowing what to invest, I thought it might be easier to cater to it, so I immediately went to the exhibition and joined a restaurant. Enthusiastic, and then the house was repaired. I think if we want to do it, we should do it better, rent the house and make a kitchen specially. The decoration cost tens of thousands, and then the franchise fee cost tens of thousands. It cost tens of thousands of dollars to buy equipment. It took tens of thousands to replenish the inventory, so the total investment was 6.5438+0.7 million, and then it opened, but the business has been poor since it opened. Then it was closed during the Chinese New Year, but it hasn't been opened yet. Now the store is being transferred. After all, I may not be able to transfer it, because the transfer fee is a bit high, and I am having a particularly hard time now, because it is just right and the rent is due. What about me? I want to transfer, and then let myself lose less, no way, and then pay the rent for one year. It's been a month or two this time, but it hasn't been turned yet. I'm thinking now, I'll lower the transfer fee quickly, and then I can transfer it. There's nothing I can do. In this case, I may lose hundreds of thousands. This is really helpless, so my suggestion is that if you transfer it, I will adjust the price these two days, and then I hope to transfer it as soon as possible and find another job. Really, there is no way, because the original intention of our business is good, and then we can make some money to supplement our family, but it really backfires, and then there is really no way. Here I hope you and I can both transfer the store as soon as possible.