When banks begin to involuntarily

The word "involution" has appeared in people's field of vision countless times. It has spread to all walks of life. How can the banking industry survive? Today, I will talk to you about the "involution" of banks from the perspective of a grassroots employee.

Let's first talk about what involution is. The answer given to me by Baidu Encyclopedia is that involution refers to the phenomenon of infinite and disorderly competition under specific conditions, which ultimately leads to the same result and increased effort. Simply put, it is useless work, and the effort and reward are seriously disproportionate.

Give two examples.

1. Recently, the bank has issued a new QR code for offline payment. The purpose is to increase the proportion of demand deposits and adjust the deposit structure. The original intention of the head office is good, but in the actual promotion and marketing, we will find that the products of major banks are similar and their functions are also very different. Some promoters even slander other companies and promote their own. I personally saw a merchant with five or six bank QR codes posted inside. Once such behavior is imitated and copied infinitely, the effect it embodies is no longer the original purpose, but the competition between banks. At this time, it seems that it has deviated from the original intention, and some are just your family. Our family must have "no choice but to follow the trend", which is precisely the true manifestation of inter-bank involution.

2. Unlimited deposit competition. There are so many banks on the market now, so many of them. Walking down the street, there are definitely the most bank branches. With many outlets, competition is fierce. Not only do we have to compete with our peers, we also have to compete with our brother branches. The branch has been maintaining the payroll account for seven or eight years. Suddenly a brother branch came to grab the share, but the superior bank did not care. On the one hand, the superior bank said it would not allow the deposits to be moved, but on the other hand, it did nothing. This is typical inaction. With serious homogeneity of products and limited resources, banks are constantly increasing. The result is that a group of people are competing for a piece of cake. Today it is snatched by me, and tomorrow it is snatched away by others. In such a business model and development process, It does not produce effective results, but keeps repeating the same actions in place. The final result is that "the input is increasing, but the output is decreasing."

Unfair competition inside and outside banks has made this industry increasingly difficult to understand. Today's bankers, for the sake of a wide variety of task indicators, do not study products carefully or learn business to improve work efficiency. Instead, they spend more time learning how to market customers and what methods and routines can be used to sell products. , when customers encounter financial problems, they do not have the ability to help solve them immediately. It sounds a bit strange, but this is what evolved in the context of rapid development of banks, excessive competition among banks, and the supremacy of task indicators. result.

So what do you think of bank involution? What are some of the weirder behaviors of banks that you have encountered?