How do you evaluate the program "Hip-Hop in China"?

1. The variety show itself has high-quality subject matter. Now that content is king, the subject matter of variety shows directly determines the form and scalability of the content. The theme of "Hip-Hop in China" is hip-hop music that has not been widely accepted by users in China. It is relatively unfamiliar and niche to users. The emergence of "Hip-Hop in China" brings a sense of freshness and mystery to users. .

2. Cater to the emotional needs of young users

The words of hip-hop music are simple and straightforward, directly addressing the emotional needs of young people. In addition, the dressing, performance style, life attitude, etc. of hip-hop musicians all give people a very personal and sunny feeling, which is in line with the emotional needs of the current Generation Z user group. This group of users has also become the word-of-mouth spread of the program. seed users.

3. Weibo’s strong content operation assistance

Weibo is the exclusive strategic partner of “Hip Hop in China”. Weibo, which is good at promoting hot topics, allows programs to be marketed on Weibo, and at the same time, Weibo channels (i.e. voting interaction) are added to the program competition system, which enhances user participation and stickiness, and also allows the program to be spread on Weibo for a second time .

4. Cooperate with Douyin to operate "Douyin Has Hip Hop"

"China Has Hip Hop" has a high degree of user overlap with Douyin, and with the help of Toutiao's algorithm advantages, "China Has Hip Hop" "China Has Hip Hop" did a great job in algorithm recommendation and content recommendation when it was implanted on Douyin.