The popularity of new retail has spawned the rise of giants. How do traditional supermarkets save themselves?

1. Affected by the epidemic, the consumption scene accelerated to extend online. Statistics from the National Bureau of Statistics show that the development of online retail market in China continues to improve. In 2020, in the face of the huge impact of the epidemic, the online retail market in China maintained steady growth, and the market scale reached a new high. In 2020, the online retail sales in China will reach110.8 trillion, an increase of 10.6% compared with 20 19. Judging from the composition of total social retail sales, online retail sales will account for 30% in 2020. The "20021China Instant Retail Industry Research Report" disclosed by iResearch shows that from the demand side, the epidemic has caused a great impact on offline consumption, especially daily necessities, and consumers who are inconvenient to go out during the epidemic choose to spend through online scenes such as home business and on-site shopping. According to the survey data of iResearch, online consumers of fresh fruit, food and beverage, medical care and other categories are growing rapidly. With the continuous improvement of the online retail market, some Internet head companies that have tasted the sweetness are also actively deploying. 2 1 At the end of the year, JD.COM announced the launch of the "hourly purchase" business, which increased the speed by hours or even minutes; Ali's "Box Horse Fresh Food" has opened 300 stores nationwide and is considering seeking independent financing with a valuation of 65.438+0 billion US dollars. Second, in the face of the new retail market that is now attacked by giants, the digital transformation of traditional supermarkets is imperative. Although offline traditional supermarkets still occupy half of the country, with the gradual decrease of market share and profit margin, who can sit still and face the fate of being eliminated at any time? If you don't change, you will see yourself being eaten bit by bit. Only by embracing change can we usher in new vitality. The only solution to this problem is digital transformation. Many large chain stores have caught up, making their own apps, building their own logistics channels and building their own moats. Head supermarket has abundant funds and strong brand influence, and it is easy to establish its own online channels, but for small and medium-sized traditional supermarkets, this is a dead end. Doing APP, building logistics and building an operator city, each level is a high cost and high threshold for small teams! And even if you are willing to give up your children, you may not get a wolf, because the promotion fee in the later stage of APP is the real wolf! Is the digital transformation of new retail destined to be a game played by capital? Obviously not! Every year, the total social retail market in China reaches 40 trillion, so there must be room for such a big market. Just for our traditional small and medium-sized supermarkets, we should not only survive, but also live with moisture and dignity, keep up with the pace of the digital age and successfully complete the transformation of new retail. It is precisely in the face of the digital transformation of small and medium-sized businesses that many super mathematics disciplines have ushered in the opportunity of birth. Third, Zhong Chao Branch helps small and medium-sized traditional supermarkets to complete digital transformation. Zhong Chao Branch was initiated by Zhejiang Zheshang Association's New Retail Supply Chain Committee, and built a one-stop omni-channel digital retail solution platform with the battle mode of "Lian Heng Bao Tuan". Zhong Chao Digital Branch integrates the upstream and downstream resources of the industry, optimizes the supply links in the whole link, reduces the procurement cost of traditional supermarkets and builds a digital retail foundation, and uses big data computing to help B-end customers improve their operational efficiency. At present, Zhong Chao Digital Branch will empower traditional supermarkets from the following four aspects: 1, massive supply and high cost performance. Zhong Chao Digital Branch will rely on Zhejiang Merchants Association to open up upstream and downstream resources, establish a super-strong supply chain, and connect well-known manufacturers at home and abroad with original brand manufacturers to achieve the ultimate cost performance. 2. The SaaS platform links a large number of merchants, and consuming big data helps the digital deconstruction and reconstruction of the C-end of the retail industry, providing end-to-end commercial SaaS solutions. Through the retail joint cloud one-stop solution, it helps retailers and brands to carry out digital transformation and provide them with data value-added services. All kinds of consumer big data can be seen at a glance, helping B-end customers and serving C-end consumers. 3. Join the new retail business, and the business will create a new retail brand, without worrying about the data of the platform. A model shop will be launched at that time. For those with bad business, you can choose to join directly. The platform provides one-stop service for the whole process to assist the store operation. 4. Low-interest financial loans to optimize the utilization rate of funds. For those who lack funds, they can enjoy the customized financial services of China-DPRK Union, provide special low-interest loan services for cooperative projects, and easily solve the funding problem. This year is the first year of the establishment of Zhong Chao Digital Branch. In 2022, Zhong Chao Digital Branch will realize: 1, supply chain services: 100% industrial partner enterprises will go online, 100% supply chain optimization and independent brand pilot; 2. Ecological alliance: gathering 100 high-quality industrial partners and 1000 enterprise members; 3. Industrial finance: the data of the four major state-owned banking systems and the high-quality joint-stock banking system are interconnected to provide cost-effective financial services for ecological partners; 4. Headquarters base: Establish a headquarters base with the well-known domestic commercial real estate company * * and reach a strategic alliance with the industrial ecological partner Top20. In 2022, we will strive to achieve the first market coverage in the Yangtze River Delta and lead the country in service delivery capacity. The new retail digitalization, the future has come, let's * * * work together to create a new chapter in the era and * * * enjoy the wealth dividend.