Talking about credit granting

From the end of 20 19, the stock price once fell to one yuan, and tripled in the first half of 2020. With the strategic investment of 7 billion yuan from Hefei municipal government in April this year, Weilai not only succeeded in gaining a new life, but also gained a breathing space. Recently, Weilai obtained a total of 654.38+004 billion yuan of comprehensive credit from six banks, which is actually the result of the coordination of Hefei municipal government and the second step of Hefei's strategic support.

But the key point is not the amount of 654.38+004 billion, but the identity of the six banks. We can take a closer look at these six banks, namely China Construction Bank Anhui Branch, China Industrial and Commercial Bank Anhui Branch, China Bank Anhui Branch, China Agricultural Bank Anhui Branch, Industrial Bank Hefei Branch and China Merchants Bank Hefei Branch. This is a concentrated investment that has risen to government support.

If it was last year, it is estimated that Li Bin might not even think about it. You know, at that time, Weilai had a huge crisis from products to services to financing, and Li Bin was even considered as the worst person in China. But the question is, why did Weilai get the favor of capital this year and suddenly turn over?

First of all, the automobile market in China has always lacked a brand like Weilai. Among the high-end automobile brands, the earliest Qoros lost money every year until it was acquired. Later, BYD's Tanghe rx5 finally succeeded in breaking through the price bottleneck of 200,000. Weilai, the first product ES8 broke through the 500,000 mark, which I never dreamed of before. Even if it is not an absolute success, look at the sales of this car company now.

According to Weilai's data, in the second quarter of this year, Weilai completed the delivery of 65,438+003,365,438+0 vehicles, surpassing 1 10,000 vehicles for the first time in a single season. In 2020, Weilai completed the delivery of 65,438+0465,438+069 vehicles. In June this year, Weilai delivered 3,740 new cars, a record high in a single month. Since March, Weilai has achieved month-on-month growth for three consecutive months. These sales data will undoubtedly bring enough confidence to the market and investors, and Hefei's investment will naturally continue to increase.

Secondly, many people questioned before that even if Weilai could get life-saving money, it would not last long, because the speed of burning money was too fast, which led to very worrying profitability. We can't deny that Wei Lai made many wrong decisions. For example, in some projects, we don't look at returns at all. As long as there is demand, we will do everything.

The biggest thing Weilai did last year was to optimize the cost structure. From layoffs to the merger of departments and the choice of new models, we can see that Weilai has been rushing on the road of reducing costs. After joining hands with Anhui local government this year, moving its headquarters to Hefei has been a new wave of new optimization measures in land price. Even if this year's sales volume is the same as last year, it is possible to reduce losses and even achieve positive gross profit.

Moreover, when it comes to Wei Lai, Li Bin is indispensable. At the worst time when Weilai was hacked, I really don't doubt this person's determination to do a good job in the enterprise, especially in the tuyere industry. Moreover, his initial intention of establishing Weilai also ensured that Weilai had a better working atmosphere.

I once saw a comment published by former Weilai Finance on the Internet, which was about one thing that impressed Weilai the most in the dark last year. It is said that at that time, in order to reduce costs, the company even wanted to cut off employees' supplementary provident fund, and Weilai internal forum also caused great fluctuations, because it was related to many colleagues' housing loans. However, Li Bin resolutely resisted the opposition of all senior executives and decided to keep everyone's supplementary provident fund.

He can cut all other costs under the bad situation and staff turnover last year, but he is still good to employees, which obviously plays a key role in the benign operation of the company. This is obviously one of the reasons why Weilai can operate normally and support the re-examination of capital under the general environment that the decision-makers of other new forces turn against each other and gather and disperse.

One more thing, Weilai's service is notoriously good. This service is not only maintenance and power supply, but also various services provided by car owners. Although the service costs a lot of money, this is also the reason why Weilai users are quite sticky. It is said that Weilai has new car owners recommended by users every month, and most car owners are willing to spend money to buy Weilai's value-added services. You don't even need to hire a water army. On the popular platform, it is not public relations but users who enthusiastically maintain the brand. This is the only car company in China that can turn word-of-mouth into practical promotion ability. It should be no exaggeration to say that Weilai is a sea fishing in the automobile industry. Think about how successful Haidilao is now, which was not understood at first in the hot pot industry.

Finally, talk about products. At the beginning, ES8, which drove the ducks to the shelves, really made Wei Lai get a lot of scolding, which is also a historical legacy of most new forces. But today, with the gradual maturity of Weilai's product line and production line, many media who have tried ES6 can't escape the law of true fragrance. With online face value, high recognition and strong acceleration performance, Nomi intelligent experience is far from ordinary car voice in the supermarket. Although there is still a gap compared with Tesla's ultimate experience, the common functions are similar. And the safety of electric vehicles is also worthy of recognition. In a famous accident last year, the owner of Weilai hit the high-speed guardrail and the car was scrapped. People and all-aluminum body are very good.

When the cost, products, helm and investors have become a virtuous circle, and new energy is still a major outlet of the automobile industry, it is not difficult to understand that Weilai can raise a lot of funds against the trend and even get government support.

Of course, as an automobile media person, it is undoubtedly very exciting to watch Weilai Automobile go through hardships from birth to development and launch a product with high completion, which is finally recognized by consumers and supported by their fans and the country. On a small scale, this is the success of the growth of national automobile brands. On the other hand, it also makes people believe that China manufacturing can go all out to the high end. In this regard, we really want to praise Wei Lai, Li Bin, an entrepreneurial entrepreneur, six credit banks and the country.

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.