What tricks have you seen in buying things in the live broadcast room?

In addition to using fake lucky bags to divert traffic and deceive consumers, the routines of selling goods in the live broadcast room also include:

1. They are so close that they are all members of the same family.

Generally, anchors with strong sales ability do not start selling products as soon as they come up, but build trust first. The simplest way is to use affectionate titles for users, such as "old guys, family members, babies, brothers and sisters", etc.

Don’t underestimate these titles. It can really shorten the distance between you and users and help users take off their guard.

2. The "quarrel-style" delivery of goods, and the anchor "paying money" is just to boost sales.

This is a common routine, that is, "the brand gives a price, and the anchor sells at this price. Later, the anchor suddenly gives a lower price, but the brand disagrees, and the two quarrel. He threatened that he would repay the money to make up for the fact that the brand would also sell goods.”

In fact, the lowest price given by the anchor was negotiated by both parties in advance. The two staged a quarrel and a fight, which made the audience feel that they had taken advantage of them. Could the anchor really be so generous?

There may be one or two anchors who are too rich and very high-level, just to benefit their families, but the vast majority of anchors are just acting.

3. Deliberately mark the wrong price and get mad at the assistant on the spot.

The product that was supposed to be priced at 99 yuan was marked down by the assistant to 59 yuan. The anchor went crazy and cursed the assistant on the spot. In the end, they had to "sell at a loss" at a price of NT$59, and the assistant's salary was also deducted.

If the assistant’s salary is not deducted, the merchant will suffer a loss, but if the assistant’s salary is deducted, the assistant will suffer a loss. If you sell one item, one party will suffer losses. We should be more honest and don’t take advantage of it and don’t buy it.

4. Inventory is never enough

"Limited promotion only sells for 99 yuan, only the last 10 pieces are left, hurry up and buy."

Since it is to make money selling goods , you should prepare a large amount of inventory. How can you not make money if there is insufficient inventory? Please rest assured that after these "10 items" are sold, there will be another "10 items". Just like those physical stores with "last three days of clearance sales", it will always be the "last three days", three days after three days. , three days is a long time.

Live streaming has just developed, and it has already formed its own industry "culture" and routines. The anchors are all actors trying their best to perform, and sometimes they will encounter "crocodile tears". This is deeper than shopping in physical stores. Everyone must keep their eyes open and not be deceived.