Please tell us your own entrepreneurial story.

From 100 yuan to tens of millions of assets.

The gene of business is saturated with desire, which promotes prosperity and brings pain. It may become the carrier of value, or it may alienate and lose people. As an entrepreneur, I like watching, listening and reading the entrepreneurial stories of successful (or failed) people very much. While feeling the spiritual process behind their entrepreneurship, they seem to have witnessed the process of sublimation of desire again and again. ...

One day in 2006, on the most difficult section of Moheyan Gobi Road in Tang Xuanzang's journey to the West, a fashionable girl with gorgeous clothes suddenly came to a place where even birds could not live. She was struggling to walk in the desert. ...

The woman who appeared in the desert was named Liu Xiaoyan, the owner of a clothing enterprise in Shenzhen. She has been walking on the deserted Gobi for three days. In her own words, the whole surface seems to have the feeling of being burned by the flame, and at that time she felt that she could no longer breathe. If you want to leave, let yourself die once.

Let yourself die once? In this world, emotions are inevitable. What happened, let her fly from Shenzhen thousands of miles away to die here? In fact, all this only stems from a clothing release conference.

This is a grand fashion women's dress conference held in Shenzhen Donghu Hotel. The publisher of this fashion show is Liu Xiaoyan. This 6 million conference devoted all her dreams.

In the stands, everyone thought it was really beautiful. As soon as the model changes clothes, she feels amazing. It's beautiful.

This unique conference attracted the attention of countless subscribers. Looking at the hundreds of subscribers gathered in the audience, Liu Xiaoyan knew he had a chance to make a lot of money. But the next day, at the fair, when Liu Xiaoyan confidently entered the fair, the situation suddenly reversed. As soon as I arrived at the meeting, I saw few people.

Yesterday, the meeting place was crowded with people, but today, there are very few people here. Did you inform the wrong time? Or what happened to the dealer? Liu Xiaoyan suddenly broke out in a cold sweat and asked the front desk staff to ask. Liu Xiaoyan was stunned when the guest checked out. After several phone calls, the guests said that our product style positioning was biased and they didn't want to cooperate with us any more.

For several days in a row, Liu Xiaoyan has received statements from dealers all over the country requesting to cancel the contract. When Liu Xiaoyan saw the announcement, his heart cooled and the dealer had already left. Overnight, more than 6 million fashionable women's dresses turned into a pile of rubbish!

She locked herself in the car and wandered aimlessly in Shenzhen. I don't know where I should go, I don't want to go home, and I don't want to see my friends. I just wandered around alone, driving aimlessly. I think it is safest in the car. Nobody in the car knows where I am. Even at this moment, I don't know whether I am on Shennan Avenue or Beihuan Avenue. I sometimes wander in that emptiness.

A strong sense of frustration made Liu Xiaoyan hard to accept at the moment. Seven months later, she fell from the peak to the bottom like a roller coaster. After ten years of hard work, she finally lost 6 million yuan overnight. No one can stand such a big psychological gap.

After seven days of high temperature and summer heat, Liu Xiaoyan felt that he was about to endure, while Liu Xiaoyan dragged his burned body step by step on the Gobi Desert. In fact, this is not the first time to escape. Ten years ago, that was the real funeral.

15 years ago, when Liu Xiaoyan, 2 1 year-old, was full of joy and was ready to marry her lover who had been in love for several years, her boyfriend chose to leave her and marry a girl with a very superior family.

At that time, I really made up my mind to leave this place, which made me particularly sad.

Her boyfriend's behavior deeply hurt her heart. Her parents' questioning eyes made her stay for a moment. The city filled her with despair. Behind her parents' backs, she left Jiangxi, where she lived for more than 20 years, and went to Shenzhen alone with 100 yuan. She vowed to live a good life!

The idea at that time was, I want to be a rich woman, I want to become rich, and I want to work hard at all costs. In other words, I must go out to live, and I made a great determination. If I have nothing to do, I will never return to this land.

It's difficult to find a job in a strange city. There are no friends, no work experience and low academic qualifications. Although I was turned away, I still had countless expectations for Liu Xiaoyan. I always feel that this kind of tall building will belong to me one day, that is, I have a strong ambition to get it.

Two weeks later, Liu Xiaoyan found a job. 900 yuan's monthly salary, Liu Xiaoyan reluctant to eat a bite of fruit, she set a rule for herself, even if hungry, every month to save money in 800 yuan. One hundred dollars is really small, not enough at all, really frugal. Some people don't understand, and feel that I seem so stingy and unwilling to spend money. At that time, I kept telling myself that I could definitely do something, but no one could help you if you didn't have money.

A year later, Liu Xiaoyan bought several sewing machines, hired two masters and opened a small clothing processing workshop, saving 1000 yuan. Without money to hire people, Liu Xiaoyan often had to carry hundreds of pounds of cloth back. Liu Xiaoyan's clothes are badly shrunk and discolored because he can't choose fabrics. Seeing that these clothes made day and night were returned one after another, he didn't make any money and even went in.

Do you think you can get up tomorrow after dark? Can I still open my eyes? Can I continue? I can't imagine. But the sun came out the next morning, I saw it again, and then it started again, feeling I still had to do it.

With one share of tenacity, Liu Xiaoyan worked while learning. After one year, he actually earned 6,543,800 yuan. The scale of the factory is also growing, from the initial 70 square meters to 500 square meters and 2000 square meters.

Liu Xiaoyan knows that if he wants to earn more money and get higher profits, he must create an independent clothing brand. Just do it, just recruit, and soon Liu Xiaoyan will recruit a group of fashion designers and brand sales teams! After months of careful preparation, Liu Xiaoyan's first season clothes appeared. With these clothes, Liu Xiaoyan went directly to the Beijing Fashion Expo.

At the Beijing Fashion Expo, women's dresses in Liu Xiaoyan were novel in design and low in price, which quickly attracted a large number of franchisees, and dealers who requested orders swarmed in. It never occurred to her that she would win an all-round victory directly. Three months later, Liu Xiaoyan attended the Shenzhen Fashion Expo with a score of 56. This time, the right time, the right place and the right people have increased Liu Xiaoyan's confidence a little.

At that time, businesses flooded in, and my booth simply couldn't hold it. All the people, that is to say, begged me to squeeze in and tell you that you have to leave some time. I want to talk to you. I want to talk to you about the contract. Then everyone will take over the company and arrange another time to sign with them. I think the happiness of that meeting is very intuitive and really happy.

In just four months, Liu Xiaoyan has 4 1 dealers, 49 specialty stores and sales outlets all over the country, and the sales are extremely hot. She rented a whole floor in the most upscale office building in Shenzhen, and her office alone occupied 300 square meters. Within six months, she quickly launched a brand, and Liu Xiaoyan's success became a myth in the clothing industry.

This profession can be described as spring breeze. But just a press conference ruined her ten years of hard work.

The 7-day trip to Dunhuang was poor and prosperous, and scenes of the past were replayed in front of my eyes. When thinking of herself from the initial 100 yuan to tens of millions of assets today, Liu Xiaoyan suddenly found that money became lighter in her heart.

I find that people can be numb to pain. When you finish the 10 step, the pain won't linger and you can keep going. Only when you have experienced it can you know that no matter how painful it is, it can be overcome. That's all dead. What can't be done and what can't be faced?

After coming back from Dunhuang, she decided to clear all the stocks, big or small, all of them, one for 20 yuan! She wants to do it again.

Liu Xiaoyan said: Brand has always been my dream, and I will stick to it. Without six million, I can accumulate another six million, and I will do it. But the growth of the brand needs a lot of money. I will work harder and earn more money to make it grow up.

There is a sentence in Liu Xiaoyan's diary, "Some people say that they are moved by dreams, but I say that dreams are cruel. Because of dreams, they struggle in pain, but they are unable to extricate themselves and die."

What will happen to Liu Xiaoyan's career after he turns 40? We sincerely wish her all the best.