Can selling a house be publicized in Tik Tok? How to sell a house in Tik Tok's sales?

How to sell a house in Tik Tok and how to sell a house in Tik Tok?

First of all, a real estate worker's day.

1. Punch in at work in the morning

Attend the morning meeting

Organize the work plan for the day

4. Receiving visitors+phone calls

5. Punch in at noon+punch in at work in the afternoon

6. Arrange the completion of the morning work plan.

7. Visit+Visit the reception of customers

8. Tidy up today's work.

9. Go to a party

The above is just the basic work.

It's good to finish the work on this day, let alone use your brains. Of course, some may not be suitable for enterprise development. After all, innovation needs to pay a price, such as time. What if our cost-benefit analysis is 0?

A little bit, you need to precipitate again until you convince yourself! Convince yourself! When you are working, you can't stop innovating, even if you are imitating at first, don't give up.

Second, who is doing real estate +Tik Tok? How's it going?

Now I am familiar with Country Garden, Vanke and Sunac. Country Garden has a good case (the property consultant bites chopsticks and has a book on his head). This video reflects the training level of the property consultant team and the later service standards. It is a guide for the industry and a drain for potential customers.

Recently, Rizhao Country Garden Project also found that several vibrato videos were brushed on the nodes before or after the opening, such as when the sales office opened the door. At least in the circle of friends, I took a few more looks; In addition, Mr. Ma, the marketing manager of Rizhao Shanghai-Hong Kong Center, will send it occasionally, some of them will show neat team style, some will take photos with big coffee at the event site, etc ... Of course, there must be other real estate companies doing it …

Third,? The purpose of real estate +Tik Tok.

The purpose of doing so, personally summed up a few points.

1 A real estate +Tik Tok marketing video achieves the effect of communication.

It can make potential customers (if Tik Tok users are not potential customers, then he may be able to spread it to potential customers) and customers in training have a sense of belonging and affinity for real estate sales staff, even if he is never a potential customer, then he is just a communicator.

2 increase the exposure of the project (of course, I am not talking about direct advertising, but soft implantation). The simplest shooting location is the project location.

3 increase the multiple combinations of project marketing, leading the industry (maybe thinking too much)

4 real estate +Tik Tok, a grafting marketing method, will increase the market awareness and recognition of enterprises and encourage employees to raise their awareness of innovation.

Fourth,? Operation method of real estate +Tik Tok

Different nodes must correspond to different Tik Tok grafting methods.

First of all, let's talk about some short video recording methods that spread faster in Tik Tok.

1. Imitation class

Imitate the star's speech (Zhou Yunpeng's speech), imitate the star's walk (Zhang Jiayi's small step), imitate the singing and dancing of so-and-so, and other real estate +Tik Tok grafting: create online celebrities in the venue (beautiful and handsome, talented with slots or bright eyes), and imitate and record small movies through online celebrities in the venue (be sure to rehearse more if you do it, and show the perfection to the audience, because it is very important to attract people's attention. Of course, this needs to cultivate a certain number of customers and slowly attract attention to the most important' soft-packed advertisements', that is, in the sales office or around the project or in the position related to the project or enterprise or in the background LOGO display area. For example, a real estate consultant recites a speech by the sand table, and when he recites it behind his back, it becomes a voice that imitates the singer's singing, a TV play clip or a movie bridge ...

2. Self-talent category

Singing, dancing, musical instruments, piano, chess, calligraphy and painting, free fighting, etc. , real estate +Tik Tok grafting: team or individual style display of the sales office. For example: you can sing, for example, you can sing, so if your team really can't find someone with personal talent, you can open a foreign voice. At this time, at least your face is worth living, otherwise lip-synching will be difficult to accept, and another ugly spray will be even worse (but spray is ok, as long as it can spray)

3. Pure spell face value class

Beauty, handsome boy, cool uncle, graceful aunt, just take two steps. Real estate +Tik Tok grafting: needless to say, don't tell me that you are in line with western beauty, black pearl? If it is too dark, it will be white, otherwise, after all, I am sorry for the audience in the camera. Once the internet becomes popular, you will receive commercial advertisements face to face. Of course, you will take the corporate IP with you wherever you go ... For the enterprise, you are a mobile advertisement. How about looking at yourself in the mirror? Or compare the pictures below to see what kind of drops you belong to …

4. spoof class

Funny skits, river fishing, cycling and other tricks. Real estate +Tik Tok grafting: teamwork, crew set up. Director+screenwriter+actor+camera+scene layout+prop+passerby. For example, Xiao Ming received a customer and was scolded badly. He remembered what the manager said when he attended the sales training (another scene) ... The customer was shocked. ...

Become a death class

There are no boundaries, as long as you dare to take risks and challenge extreme sports. Recently, a large part of it was taken off the shelves, and someone had an accident because of learning to do it. Real estate +Tik Tok grafting: try not to recommend it. It is really impossible to try to die, provided that the unit agrees to this grafting method, the second unit has bought insurance for you, and the third one is married ... For example, if you have no role model, you can be brave enough (left).

6. Lecturer class

Financial consultant, stock consultant, guitar teaching, CAD drawing or office automation software teaching. Real estate +Tik Tok grafting: being a customer home buyer expert. With the background of sales offices or projects, related contents or fields of enterprises, you must first reserve enough knowledge by yourself, and of course you really won't prepare lessons in advance. For example, hello, I'm Xiaoming, a real estate agent. What I want to share with you today is' What is a good house'. A good house needs five characteristics, namely, a good location, good products, good facilities, good quality and good property …

7. An interview+blind date class.

Ask others if they have a boyfriend. Can you add a WeChat? Can I make friends? In short, random interviews are not reliable (note that unless you have a good face value, try not to die)! Real estate +Tik Tok grafting: This kind of going out is very likely, so how to graft your own project or enterprise content needs to be pondered, which can be natural without appearing too direct to push the project ... For example, Xiaoming in the sales office is holding a microphone with the project LOGO (just planning and designing), preparing a question (if you have 5 million now, how are you going to spend it ...), and interviewing passers-by (commonly known as Liao) near a large supermarket or school.

For example, Xiaohong, the sales office, went to a shopping mall in Vientiane with a microphone with a project LOGO. He looked at a handsome guy with a good face value and asked a super * * question. The handsome boy asked him in a daze. Pay attention to the appropriate adjustment of the photographer's lens, and post-production should also release the visual impact effect. The important thing is that this feels twice as good …

8. Life category

Record daily life, business trips, travel, climbing mountains and wading. Real estate +Tik Tok grafting: this can't be answered. After all, it is better to keep life and work relatively separate.

Verb (abbreviation of verb) real estate +Tik Tok's cost performance.

This model can only be used as a means of communication, and even the audience may not be our customers, but most users of Tik Tok are relatively young. If your product is a low-luxury apartment, this may work.

Because Liu Xing said in the circle, 1/2 line plays Tik Tok, 3/4 line plays Aauto faster, and low-luxury people gather Tik Tok, so these may be more suitable for hardcover high-end apartments with keynote ... In addition, this mode of communication may only bring video forwarding and project exposure. You may not get the deal. Because how to land traffic also needs to be discussed in depth … so cooperation is not the direction to consider. For example, design your own company and a network celebrity in Rizhao to participate in the project promotion meeting and so on. You can try to get rich at first, but you should have your own mature development ideas, or you will soon be overwhelmed.

Ending of intransitive verbs

It seems that there are two small bottlenecks to pay attention to. The first is how to make this way not only spread, but also land.

The second is that the audience will understand this real estate +Tik Tok model as an advertisement. How to revitalize it by grafting or make the audience more willing to pay attention to it and spread it must do a lot of attempts to form a template copy.

At present, new media are constantly updating and innovating. Maybe it just learned the essence, but it has a newer carrier. Therefore, it is particularly important to cultivate the team's innovative consciousness, which also requires enterprises to have the idea of self-innovation.

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