What exactly does online marketing do?

Network marketing comes into being with the commercial application of the Internet, especially after the world wide web, e-mail and search engines are widely used, the value of network marketing becomes more and more obvious.

Network marketing is an integral part of an enterprise's overall marketing strategy, which is carried out to achieve the overall business objectives of the enterprise, and is a variety of activities in the network marketing environment created by the Internet as the basic means. Among them, a variety of means can be used, such as e-mail marketing, blog and Weibo marketing, online advertising marketing, video marketing, media marketing, bidding promotion marketing, SEO optimization ranking marketing and so on. Generally speaking, all kinds of marketing activities based on Internet or mobile Internet can be called integrated network marketing. To put it simply, network marketing is a comprehensive marketing activity with the Internet as the main platform to achieve certain marketing purposes.

There are many online tutorials on this topic, but many of them are out of date, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, a group was formed, and there was a special person in the group to answer it. Friends who want to learn from the media and SEM can come here to study. The top digits of this group are: 475, the middle digits are: 506, and the last digits are: 249. You can find it by combining them in order.

Network marketing has two characteristics: on the one hand, it is based on the Internet and takes the Internet as the marketing medium; On the other hand, it belongs to the category of marketing and is a manifestation of marketing. Enterprise network marketing includes two elements: enterprise network promotion and e-commerce. Network promotion refers to the use of the Internet for publicity and promotion activities. E-commerce refers to the use of simple, fast and low-cost electronic communication methods, and buyers and sellers can conduct various business activities without meeting. Network marketing, like traditional marketing, aims to achieve the purpose of enterprise marketing, but there are still great differences in actual operation and implementation.

Network marketing is a business activity based on modern marketing theory, with the help of network, communication and digital media technology, and driven by comprehensive factors such as scientific and technological progress, customer value change and market competition. It is the inevitable product of the information society. Network marketing can be divided into broad sense and narrow sense according to its realization mode. In a broad sense, it means that enterprises use all computer networks for marketing activities, and in a narrow sense, it means Internet marketing.

It also refers to the business activities of a series of products and services carried out by organizations or individuals to meet the needs of organizations or individuals based on the development of convenient Internet. Network marketing is an integral part of an enterprise's overall marketing strategy, and it is a marketing method based on the Internet and with the help of its characteristics to achieve certain marketing goals.

From the perspective of marketing, network marketing can be defined as: network marketing is a means to meet customers' needs and desires more effectively on the basis of the Internet, so as to achieve enterprise marketing goals. Network marketing is not online sales, and it is not equal to website promotion. Network marketing is a means, not an end. It is not limited to the Internet, nor is it equal to e-commerce. It does not exist in isolation, nor can it exist without the overall marketing environment. It should be regarded as the application and development of traditional marketing theory in the Internet environment.

Broadly speaking, enterprises use all networks (including social networks and computer networks; Intranet, industry system private network and Internet; Wired network, wireless network; Wired communication network and mobile communication network, etc. ) can be called network marketing.

In a narrow sense, all marketing activities that use the Internet as the main marketing means to achieve certain marketing purposes are called network marketing.

Compared with the traditional definition of network marketing before 20 15, the definition of network marketing (20 16) embodies some new features:

(1) embodies the ecological thinking of network marketing: network marketing is based on the Internet, but it is not only to connect computers and other intelligent devices, but more importantly, to establish the connection between enterprises, users and the public. Connection becomes the basis of network marketing.

(2) It highlights the core position of people in online marketing: people are the core of the social relationship network established through the Internet, and people are the core of online marketing. Everything starts with people, not network technology, equipment, programs or web content.

(3) Emphasize the customer value of online marketing: creating value for customers is the starting point and goal of online marketing, and online marketing is a customer-centered value relationship network.

(4) Systematic continuation of online marketing activities: The systematic nature of online marketing is one of the basic principles tested by long-term practice. The content of network marketing includes planning, implementation and operation management, not just the application of a certain method or a certain platform. Seeing the trees but not the forest is a one-sided understanding of online marketing.