I want to do a sideline, but I don't know what track to choose. Can you tell me if you have any experience?

Self-media is also my sideline. In 2020, I contacted the media. At first, I groped all by myself. It's been several years now. I dare not say what a great V I am, at least for the media industry. I still know it better. It is really important to choose tracks from the media field. A good track can not only make you feel comfortable in creation, but also attract more fans, thus bringing more benefits. Here I will introduce five good tracks, hoping to let you know the characteristics and development trends of different tracks, so as to choose a track that suits you.

Gourmet track

Film and television track

Maternal and infant runway

Workplace tracking

Emotional trajectory

There are many tracks from the media platform, and it is easy to recommend them with little investment.

Gourmet track

If you like eating and are interested in cooking food, you can try to be a food blogger and develop your own sideline. Food can be said to be very popular on all major platforms, and fans are sticky and easy to suck powder. Especially those who like to cook by themselves, it is perfect to be a food track.

? Domain direction

Food shops: similar to food raiders, the contents mainly include shop location, food introduction, shop environment, cost performance and so on.

Gourmet cooking teaching: take gourmet cooking course as the main content, including ingredients, production steps, time and so on. Making fitness meals, vegetarian food, eating and broadcasting, cooking for office workers and other series are well received by users. Many bloggers who do this topic have opened accounts. You can refer to this direction.

Food evaluation: generally, it is a variety of food collection methods. The types of food evaluated are not limited, and the main contents are the taste and price of food.

Food broadcast vlog: In addition to the content with goods, one kind of food broadcast content is immersive decompression video, and the other is mainly about introducing tastes.

Summarize the characteristics of food explosion;

1, to be a gourmet, you must find someone to set the differences, such as "a family chef who cooks a meal for his wife every day", which will greatly enhance the fans' goodwill.

2, the food should be full of color and flavor, the pictures should be good-looking, eye-catching, and people can't help but swallow at a glance.

3. Make creative content. Only by constantly exporting differentiated high-quality content can we stand out from the media.

? Film and television track

Suitable for friends who usually like watching TV dramas and movies. The materials are easy to find and the user groups in this area are very wide. Men, women and children will watch some short videos. This track is quite suitable for friends at work to go fishing? Go to the major platforms to find data to download and then process.

Field direction: film and television reviews, film and television mixed editing, popular TV series, suspense, funny movies, etc.

? Film topic selection:

Choosing hot topics, such as newly released movies/TV series, is easier to get attention.

In order to avoid copyright risks, you can choose overseas high-scoring unpopular movies.

To make a film and television audio track, you need to master certain editing skills, dubbing the video, adding subtitles, mixing and editing, etc. Film and television criticism class must have its own point of view, which is attractive enough. You can find a benchmark account in the early stage, learn from imitation, and then add innovative elements when you are ready. Never recite other people's videos directly. It gets cold when you are reported.

? Maternal and infant runway

A super popular and highly realized track is very suitable for children in Ma Bao or at home to develop sideline business. Children and mothers cover all aspects and have a wide range of topics, which can easily attract people of the same kind to watch and arouse Ma Bao's * * * voice.

Domain direction:

? Complementary food production: make complementary food for your baby, record the production process yourself, and provide other mothers with production experience.

Baby's daily life: recording some lovely and interesting pictures in baby's daily life will really make aunt laugh all the time. Try to highlight the interesting places in the content and avoid running accounts. If you have twins or multiple births at home, bring your own traffic!

Good things for mother and baby: Share some parenting treasures or mine-stepping items that you have excavated, and help more mothers choose products suitable for their babies, such as educational toys, baby strollers, straps and so on. If the follow-up accounts are realized, they will still be strong.

Parenting experience: You need to have enough professional knowledge. If you have half a bucket of water, try to avoid sharing experiences. You should give practical suggestions to novice parents, such as how to deal with the baby's jaundice problem and how to solve the problems encountered in the baby's growth.

? Workplace tracking

A sideline suitable for the development of migrant workers can choose video or graphic form for workplace tracking. If time permits, both will do. Graphics and texts can mainly share the use of various office software such as Excel and Word documents, and videos can explain some interpersonal relationships or your daily work.

Field direction: workplace vlog, workplace wear, workplace dry goods, workplace skills improvement, workplace experience, daily life of migrant workers, etc.

? How come?

1, the workplace vlog set by real people, this content is also the choice direction of many people. Sharing one's daily life in the workplace through vlog content makes the audience feel substituted, and combined with their own value points, this content method has gradually become the mainstream choice of creators.

2. If you insist on making video content, you need to combine your daily life scenes, such as workplace scenes, home scenes, and wearing scenes. This may become your advertising space.

3. Workplace identity is just a logo. This identity can't bring you commercial value. Instead, treat the workplace label as a trust endorsement, and then amplify the spread of personal IP, which will become an account with more commercial value. For example, "Fashion wear? Workplace blogger, fashion dress is her business attribute, and workplace identity is her personal attribute. She shares workplace content every day to attract users and achieve the goal of realizing cash by making commercial content.

Emotional trajectory

The emotional trajectory is very wide, and the content dissemination rate is also extremely high, because family, friendship and love are related to you and me, and have their own flow. Before we call the number, we must learn to analyze the demand and think about what value we can bring to others. Emotional value is the baseline of emotional digital content. The stronger your content, the easier your account will be. Remember, content is always the core of the media, which will determine how far you can go.

The main audience of emotional number is women, but when it comes to spending power-women >; Children > old people > men.

? Field direction: marriage emotion, parenting emotion, couple theme, family relationship, psychological education, emotional tree hole, love emotion.

What kind of person is suitable?

1, strong copywriting ability, fluent logic, infectious words and storytelling.

2. If you do video content, the lens is expressive and articulate, and you can build trust with users.

3, can produce stable pictures or video content.

The orientation of ordinary people

Emotional mentor and psychological counselor

This kind of large size usually has a professional endorsement, which adds points to personal image, and the expressive output content is relatively professional, which makes it easier for people to trust and make a deal.

Love rat/love rat

Having all kinds of experiences and experiences can also attract fans to contribute to help them learn more. The output content is entertaining and easy to cause * * *.

To be an emotional racetrack person, it is best to master some psychological knowledge, at least know how to enlighten and comfort a person, and know from what angle to impress the other person.

Finally, I will give you some small summaries:

In the early stage of sideline development, you don't have to worry too much about exposure and broadcast volume, but you should keep a normal heart.

It is not recommended to finally develop the sideline into the main business.

No matter what track and field you do, you must master the basic editing techniques.