How to promote and publicize catering?

How can catering enterprises promote WeChat WeChat official account? First of all, we must think clearly about one thing, why do we do WeChat official account, and what kind of service or convenience we want to provide to users through WeChat official account;

We must know what the WeChat public does for us

Then we should think about whether our WeChat WeChat official account is operated by catering companies themselves or by enterprises. This is a very core thinking problem!

Second participation: At present, there are platforms such as Meituan and Hungry. Generally, there are quite a lot of information such as comments, which is much more convenient and can bring many orders!

So is it necessary for us to do WeChat WeChat official account? This is what we need to think about!

Maybe we don't know anything about this at all, but we just feel that everyone is doing it, so we just want to follow suit. Maybe some Tencent agents in WeChat WeChat official account come to you to promote WeChat WeChat official account, and then you listen! Then we need to know the value of WeChat WeChat official account!

the wechat service number is the best, so what can be achieved?

firstly, the catering industry is generally in the same city, and as an entity catering, if you can launch certain activities to make people pay attention to the activities and want to do a series of activities through users' circle of friends,

then you can consider operating it, because after all, the wechat service number can do a good job in word-of-mouth communication, and if you do well in the same city, it is easy to form a word-of-mouth effect!

Second, if you are proficient in playing WeChat WeChat official account, then the service number can make you a member system through WeChat WeChat official account, and you can make certain old customer discounts, rebates, recommending friends to spend courtesy or giving away discount coupons through members! You can also make a user VIP system!

thirdly, if you are a new type of restaurant and want to stimulate consumption, you can also promote the consumption economy by pushing articles every week and popularizing the common sense of food and beverage health (related to your restaurant)!

the fourth is the function of online booking and ordering food, which avoids the embarrassing problem of queuing!

followed by the promotion of WeChat WeChat official account

In fact, the purpose of WeChat WeChat official account is to increase the stickiness of users, so that it is not only a one-time consumption, but also repeated consumption, which can also drive friends around to spend. This is the purpose of doing the service number of WeChat WeChat official account!

then promotion must be inseparable from several systems!

(1) Friends circle

Friends circle is a channel to raise the attention of accurate fans, so the most effective way to attract attention is actually activities, which is the most crucial thing; However, the number of forwarding and attention has increased, that is, maintenance. Therefore, the promotion of WeChat WeChat official account is not only about the number, but also about the active number. You should learn to give customers the first round of benefits, the second round of benefits, repeat certain benefits, and then encourage long-term consumption on your side!

(2) Advertising in the same city

Promote the QR code, and then let everyone scan and receive the discount and preferential system!

(3) Upstream and downstream

When will people consider restaurant consumption, such as plaza shopping malls? Generally, after going out shopping, the motivation to consider consumption is quite large, so these places should be considered!