Why do people say Mazda cars are very good, but we can't see many on the road?

Mazda's car sales are not high. Word of mouth depends on "speculation"

Analysis basis: two-phase sales data of Mazda brand.

At the same time, the sales volume dropped by 3.5%, and the market share was quite low. Barely ranks among the top 25 brand sales lists. It can be said that Mazda is somewhat unpopular even if it is not a marginal brand. However, Mazda's popularity in Japanese cars is quite high, and it is even dubbed as "Japanese BMW". Why is this happening?

In fact, this phenomenon is relatively common, and many brands with high online evaluation perform poorly offline; For example, French cars with sluggish sales and Korean cars that have been declining for many years. Sales are not ideal, so it is natural to strengthen marketing. Nowadays, the penetration rate of mobile intelligent terminals is extremely high, and network promotion is the most effective way.

Analyze the push of information according to the content clicked by the user. In other words, if a mobile phone user searches Mazda, Big Data will think that the user is interested in the brand, and the information pushed will always be relevant. Then it is not surprising to see the marketing copy of these unpopular brands for a long time, but the problem is that cars, as bulk consumer goods, consumers will also comprehensively analyze offline performance; Therefore, brands that focus on online marketing are often "applauding and not making a name for themselves". How about Mazda?

Reference model Angkor Serra

Mazda 3 Angkeira is divided into two versions, and whether the vehicle is worth choosing can be analyzed by comprehensive powertrain and guide price.

Although the technology of naturally aspirated engine is backward, Japanese car users generally don't think so; In addition, Mazda also has the combustion technology of homogeneous compression ignition and ignition. Valuable or not, at least it sounds bluffing, so Angkor Serra may be good.

The power reserve of 1.5L version is as low as 86kW/148n m, which exceeds the actual level by about 13 seconds. How can this standard compact car have such high value, even the main version of LaVida Bora with the same low quality is much cheaper; The best-selling four-cylinder 1.5L Yinglang has higher comprehensive quality, but only 80,000 yuan. The three-cylinder version has much stronger performance and low fuel consumption. This version is only 80,000 yuan.

Importantly, Angkor Sela is still hanging behind the torsion beam. Strictly speaking, this car should be regarded as a reasonable standard according to the "guide price 2"; Mazda, on the other hand, does not have a strong marketing ability of two fields and one production, so it is a low-quality car with a falsely high price and can only watch other Japanese brands sell well.

The remaining 2.0l &；; The 6AT version is less cost-effective. The power reserve of the ordinary version is116kw/202 n m, and that of the compression ignition version is132kw/230 n m. There is still a big gap between the high-power version and the ordinary direct injection version1.5t. Mazda boasts about its movement and control, and talks about the lack of sports power. The 2.0L version is only about 10 second.

As for handling, there is no high level, the hatchback version is about 75km/h, and the sedan version is slightly lower, which is equivalent to the excellent SUV level in the range of10/150,000. 10.5 million domestic cars and joint venture cars, there are at least three elk cars with test scores exceeding 80km/h, so the realistic Angkor Wesera is unattractive.

Flagship passenger car Artz

Artz is also equipped with two engines, and the price standard is as follows.

Version 2.0 will not be discussed, because this B-class car driven by the same engine is only a performance standard that can be driven. The remaining 2.5L naturally aspirated engine "Gundam"141kw/252 N m, if the power is lower, is similar to the excellent 1.5T; It should be known that the maximum power of Miller cycle 1.5T direct injection machine is 136kw, and the maximum torque reaches 288 N m-the 1.5T of Otto cycle reaches the standard of 300 N m. ..

Compression ignition technology seems good because it can improve torque; However, in front of the supercharger with high efficiency and oxygen-enriched combustion, it can be said that Mazda's research results are worthless. For example, 2.5T can reach 500N·m, the poor four-cylinder 2.3T is close to 450N·m, and there are more than 500 special L3B-2.7T four-cylinder machines.

Torque speed is 9549 1.36 horsepower, and horsepower is the unit of power; That is to say, if you want to achieve high power, you must have high torque, so the maximum power of 2.0T excellent models can be between 180-200kw, and 2.3T-2.7T can be between 220-260kw. High torque can ensure the explosive force in the initial stage is strong enough, and high power can ensure the ideal acceleration performance in the high-speed range; Without these characteristics, Artz 2.5L barely broke through a hundred seconds, even worse than the performance of100000.

Of course, the control level should also refer to the elk test. The level of Artz is equivalent to that of Angkor Serra, about 75 km/h; Then, facing the rear-wheel drive vehicles of Jaguar, BMW, Cadillac and other brands, or the front-wheel drive vehicles equivalent to this car such as Buick, Chevrolet and Ford Lincoln, what are Mazda's selling points for the main version of more than 200,000 front-wheel drive vehicles?

Perhaps there is only one "compression ignition" left, but this nondescript product that imitates diesel compression ignition technology and has no supercharging technology seems to have nothing to discuss except a name; Therefore, Mazda is also turning to supercharging technology, but it seems to be using the same low-standard and low-tech mechanical supercharging, which is much worse than exhaust gas turbocharging. This is the reason why Mazda's sales are sluggish. If more and more consumers know about cars, brands such as Mazda, Toyota, Honda, Nissan, Volkswagen and Audi will be unpopular.

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As far as brand grades are concerned, Toyota, Honda and Nissan belong to the first camp, Mazda, Mitsubishi and Subaru belong to the second camp, and the rest are Suzuki and Daihatsu. In contrast, Mazda is a niche brand in China, but it is definitely not low-end.

Mazda is the fourth largest automobile factory in Japan, and the quality of original Mazda is second only to Lexus. Mazda 2 and Honda Fit almost occupied Japanese A0 market. Mazda 3 is on an equal footing with Fox in Australia, and the second-generation Mazda 3 (Starway) pushes the national car golf in Germany (yes, it is the hometown of German Volkswagen), which is the most satisfactory A-class model for consumers for many years. Needless to say, the image and control performance of mazda 6 and Mazda are still amazing. Mazda 5 manufactures Nissan in Japan. MX-5 is the best-selling two-door convertible trot in the world. BMW Z4, Audi TT and Peugeot RCZ are all his follow-up works. The power system is stronger than him, but the driving pleasure is still outstanding, and the sales volume has never exceeded 10,000. The next generation Toyota 86 will adopt MX-5 chassis. When it comes to chassis, the recognized chassis masters are BMW, Peugeot Citroen and Mazda, so Mazda's nickname is BMW, the civilian pioneer. How can this manufacturer be a low-end brand? Not to mention RX-7 (see "Initial D" and The Fast and the Furious Series), the only champion car in the 24 Hours of Le Mans in Asia, 787B.

First, it is expensive, second, the model is not enough, and third, the marketing efforts are not enough ~

Nonsense, in recent years, there are more and more Mazda running on the road. Mazda's consumer groups are mostly young people, who like to drive violently ... and like the choice of driving classic cars.

I am the owner of Mazda 16 Angkaila. In fact, before I bought this car, I also drove many other cars. I also have my own budget when I buy a car. I feel very maneuverable and comfortable to drive when I test drive. The most important thing is that I look sexy enough. I also increase the price by 2000. However, some people have said that the tires are noisy, the sound insulation is poor, and the space in the back row is a little small, but I usually feel that the space is not enough for myself, my wife and children. Generally speaking, it has been driving for almost four years, and there is no minor problem. It is suitable for young people and completely suitable for family use. But then again, buying a car mainly depends on your own budget and personal preferences!

There are many models on our road, most of them are Liu. It can be seen that mazda 6 was really popular for a while at that time, so that it could almost compete with the Camry at that time, because I saw Liu more times on the road than the old Camry. Of course, this is also related to the fact that Liu III or IV has been sold under the same roof for many years.

Why do some people say Mazda models are good? To put it simply, at first glance, Mazda's model is really not ugly, and even Ma Lao Liu Can's design can be said to be quite classic now. Not to mention the new Artz and Angkeira, which are among the most beautiful Japanese cars.

But why can't such a beautiful model be sold now? The selling point of Mazda model is actually the face value and control, but after all, it can't be eaten as a meal, and the sales of models that emphasize sports and control too much are also relatively average. For example, Honda Civic 10, Hyundai Fista and MG MG 6 are said to have the ability to change the universe in seconds, and their sales can surpass those of Volkswagen LaVida and Toyota Corolla.

Of course there are exceptions. For example, BMW also emphasizes sports and manipulation, but its brand can't be compared with Mazda. Whether in the United States or Europe, in China or South Korea, or even in Japan, the gold content of BMW logo will be far ahead of Mazda. It's like someone likes to call Mazda Japan's BMW, but BMW will never be called Europe's Mazda.

As we all know, the common problem of all Mazda models is the small rear space, which has a great influence on their sales popularity. However, if Mazda's brand can reach the level of BMW, even if Mazda launches a two-seat model and completely gives up the rear space, it will still sell well, and even be said to be more demanding, causing looting.

I feel the same way about this. Mazda's car is really not on the road, because it is more important for the public to have a word of mouth. I am the owner of Mazda. The car is really easy to drive. Take Guangdong as an example, Honda, Toyota and Nissan are in the majority, which is also related to the introduction at that time. They are all against it. In the early days of reform and opening up, two fields and one production were smuggled from Hong Kong. Over time, Japanese cars became the most popular. Mazda came in late, so the older generation didn't know there was a Mazda brand, including many people who now think that Mazda is a Mazda in Hainan, which has had a far-reaching impact. I don't know about other areas. Guangdong people basically like to buy Japanese cars, which are easy to drive and save fuel ... but Mazda, which is also a Japanese brand, is rare because its influence is not enough. There is a saying that people who know cars will choose Mazda, while people who really buy cars will still choose Toyota and Honda. ...

Mazda-that seductive red.

Mazda, who won by surprise and took the sword sideways,

Stick to yourself, uncompromising Mazda,

Narcissism, not seeking Mazda in Wen Da,

In the secular world, being a geek,

To be a hermit in a noisy world,

In a dirty world, make a clean stream,

China's automobile market is in the primary stage and will be in the primary stage for a long time. In this context, a car is not just a car for most people, it carries too many meanings, such as practicality, such as face. People choose reliable Toyota, technical Honda, stable Volkswagen and affordable domestic products.

On the other hand, Mazda doesn't care about all this. They only act as drivers' cars. It's not that they don't understand marketing, but that they despise marketing.

For example, flowers that grow on mountains,

The branches of the topmost hibiscus flowers are full of scarlet calyx in the mountains.

Like a willow tree standing alone in the corner,

The spring breeze swayed the willow branches in the wind, and the tender buds gave off a light yellow softer than silk.

There is no need to lament that "there is no one in the stream, and it opens and falls."

There is no need to regret that "Yongfeng West Corner Wild Park is empty."

Won't it be more demanding to be transplanted than any other natural flower? ?

Come or not, it's right there

I see how charming Qingshan is, and I expect Qingshan to see me like this.

People who know me, two or three sons.

Unwilling to give in, will not cater to.

Don't beg Wen Da, entertain yourself.

Making money is building a car, not making money.

Just as eating is to live, living is not to eat.

It's so headstrong, so stubborn,

Too free and easy. I love freedom.

Every man has a white rose and a red rose in his heart.

It's just that most people succumb to the secular, euphemistically called practical, euphemistically called rational.

In fact, they dare not,

They choose good wives, housewives and lovers.

They tried their best to defend themselves, but they couldn't hide their helplessness.

In a black-and-white world,

Mazda, with a coquettish soul, will always float in every man's heart.

There is a saying on the street that people who know cars choose Mazda. This is a high recognition of Mazda, its quality is very stable and its failure rate is very low.

Mazda's proud technology is Chuangchi Blue Sky Technology, which has very good fuel economy and very good power performance. Mazda is rated as the most fuel-efficient automobile company in the world in the United States, and its fuel economy performance is very good.

Mazda also has the reputation of oriental BMW, which is enough to show that Mazda has very good handling. Mazda cars have good sports cells, from Angkor in Saila to CX5, CX4 and so on. , all have good chassis advantages and very good handling performance.

But the sales of Mazda cars are not very good. Why is such a good car not selling well? First of all, Mazda cars are relatively small, and their popularity and preservation rate are worse than Honda Toyota's strength.

Secondly, Mazda pays too much attention to exterior design, which affects the indoor space. Everyone knows that Mazda's car space is small, especially in our country where there are many family members, which is even more inappropriate.

Mazda car is very good, but it is also a bit too narcissistic to meet the needs of most people, so the sales volume is not good enough.

What do you think of Mazda? Welcome to leave a message and express your views. Thank you.

When it comes to Mazda, our first thought must be mazda 6, which surprised us in those years. Its advanced design and excellent handling left a deep impression on many people, so it won the reputation of "king of curves". With Ma6, Mazda's sports cars are deeply rooted in people's hearts.

Since the Ma6 entered the China market in 2003, it has been six years since it introduced a replacement model, during which only some minor changes have been made. However, due to fierce competition in the market, the price is constantly decreasing, and it has changed from a mid-level car to a family car in the early days of100000.

It was not until 2009 that Yi Rui, a replacement model, was ushered in mazda 6, but at this time the market competition was very fierce and the cost performance of Yi Rui was very low. Since then, Artz still faces the same situation.

In fact, Mazda's poor sales have a lot to do with the relatively simple positioning of this brand. The original audience of sports cars is relatively small. At the same price, consumers generally pursue space and comfort, while Mazda's main handling is not so important.