200 thousand to buy a joint venture SUV, one for the old, middle-aged and young generations, tell me why!

The car market has always been dominated by joint ventures, while Japanese and German companies occupy an absolute dominant position in the A-class car market. In addition to luxury brands, Japanese and German companies can even dominate the B-class car market. On the other hand, although China brands occupy half of the top ten SUV markets, the enthusiasm of joint ventures for SUVs is unprecedentedly high, and each car department has fully laid out all market segments, leaving no dead ends.

In the compact SUV market, a popular model usually accounts for 1/4 or more of brand sales. Consumers are more willing to prefer these models when choosing joint venture SUVs. First, they have enough brand awareness. Second, they have enough new car sales, and the market value preservation rate is relatively high. Buying a car is a big deal, of course, we must choose the "hard currency" in the market.

Is the recommended "hard currency" product hard or not? Is its brand awareness high? Let's call the roll.

Chang 'an Ford Reggie

A new generation of American power

Sharp is only a junior in the compact SUV market. Judging from the listing time (2019 65438+February), it is a good time to fully grasp the hot sale of the auto market before the Spring Festival, because good product configuration makes it hard to find a car, and consumers have to wait to pick it up.

With the arrival of the epidemic, even if the market demand is not so strong, we are still obsessed with Sharp, which can be summarized as follows.

First, four-wheel drive. Although there are only three models in Sharp, the four-wheel drive is standard in all departments, and the price has also entered less than 200,000. Accurately speaking, its starting price is 65,438+089,800, which is not seen in other joint venture models, including popular Japanese and German models. The price of their four-wheel drive models at this level is at least 265,438+0 million, and the price difference is more than 20,000 yuan.

Followed by the 2.0T+8AT powertrain. First of all, the power is strong enough. Its maximum horsepower book data is 248 horsepower, and its peak torque is 393 Nm, which inherits the powerful power gene of American system. The other is the 8AT gearbox. Among all types of gearboxes, the smoothness and reliability of AT gearboxes are recognized as being at the top of this contempt chain. In addition, other configurations and driving modes are also the richest in the same class and the same price. In particular, the intelligent technology is much stronger than other joint ventures. The software includes L2 co-pilot 360 Zhixing driver assistance system and SYNC+ car entertainment system.

All three pieces are excellent, the configuration meets the needs of consumers, and then the price is reduced. At this time, it was suddenly discovered that Changan Ford also began to play cost-effective games in the sharp world, which is a necessary means to compete with Japanese and German, but as far as the market is concerned, it is a big killer for consumers.

FAW-Volkswagen Tan Yue

German sales are the mainstay.

Last time I went to FAW-Volkswagen 4S store, a young man went straight to Tan Yue after entering the store. After talking with the sales consultant for less than ten minutes, I have the intention to book a car, provided that I land and drive away within 200,000 days.

It can be seen that the market has a high enthusiasm for exploring Yue, which landed 200,000 years ago. Honestly, it's hard. Even if it can be done, it is also a low-priced version of the two drives, of course, it must be the discounted price. If it is now, I think such a price is very possible, especially the journey version of exploring Yue (which may be a little over budget).

Why put a medium-sized SUV and a compact SUV together? First of all, in terms of vehicle size, except the wheelbase, the length, width and height of Tan Yue are not much different from those of the other two models. Secondly, at present, the manufacturer has given a terminal discount of 20,000 yuan, further lowering the selling price, which is basically the same as the joint venture compact SUV. I bought a compact SUV at the price of a Volkswagen medium-sized SUV, so the market was very enthusiastic and really full of "advanced" feeling, so I became the sales person in the German SUV in a short time.

In addition, if the budget limit of 200,000 yuan is set aside, the price range of 200,000-300,000 yuan in Tan Yue can almost meet the needs of consumers. This is a bit like Haval H6' s tactics, launching as many different models as possible, including as many consumer choices as possible, and at the same time having the gold-lettered signboard of Volkswagen brand. This method is just the opposite of sharp and refined, but it is very effective.

Dongfeng Honda CR-V

Japanese SUV evergreen tree

In contrast, Dongfeng Honda's CR-V is the old face of the SUV market. It has always been an evergreen tree in the joint venture compact SUV market, and it is also the fist product of Honda in China market. It has a budget of 0.2 million/200 thousand to buy a joint venture SUV Few consumers don't take Dongfeng Honda CR-V as an alternative model.

Among these models, it was the first to enter the China market. To some extent, the domestic SUV craze is even led by CR-V, so it has always been regarded as the benchmark of market segments. No matter how innovative other brands are, CR-V can always be in an invincible position.

Although CR-V has experienced some market twists and turns, it has not actually had a substantial impact on its market position. On the contrary, after continuous upgrading, the overall configuration and cost performance of the models currently on sale have reached a balance. Perhaps the space is not the biggest and the power is not the strongest, but the comprehensive strength is not weaker than that of competitors and can stand the long-term market test.

Of course, the budget of 200,000 yuan can only buy the fuel version of CR-V and 1.5T+CVT two-wheel drive models. If it is a four-wheel drive or hybrid model, it needs to add tens of thousands of yuan. Even so, I think it's worthwhile.

First, Japanese cars have good fuel-saving performance, which can effectively reduce the later use cost; Second, the failure rate is low, and it is very worry-free to use; Third, CR-V has a high market share, and used cars are not sold at all. These can save a lot of money, and will become a very important reference factor when buying a new car.

Write it at the end

According to the time of listing, these cars can basically be defined as three generations, the longest active CR-V in the market, the youngest sharp world, and the exploration of SUV in its heyday. These three cars appeared at different times, and the market background at that time was also very different, which was branded with consumer demand in different periods.

In addition, these models are representative SUVs of Japanese, German and American. If you want to experience the driving styles of different cars, you can test drive yourself.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.