Why are Dyson products popular abroad? Management mode of high-end household appliances

Dyson is a manufacturer of high-end small household appliances in Britain, which is famous for its pioneering vacuum cleaner. Its founder, james dyson, is also very legendary. He is an industrial designer, but he is also an entrepreneur. The double cyclone vacuum cleaner he invented solved the major problems since the invention of 1908 vacuum cleaner. In the United States, the price of Dyson's products is several times that of his competitors, but he still set off a "Dyson storm". American families used to be proud of owning a Dyson vacuum cleaner.

Bian Xiao came to Dyson's online shopping mall and found that the products inside were really expensive, which could be said that an ordinary China family could not afford easily. So why are his products still so popular all over the world? Let Bian Xiao take you to know about it.

First, the designer's own efforts.

Old vacuum cleaners are very easy to block the trachea and cut off the power supply. 1978 Dyson, 3 1 year old, lives in a dusty farmhouse. He also has a vacuum cleaner like this. After the vacuum cleaner broke down, he decided to repair it by himself and found that this was the biggest shortcoming of the vacuum cleaner. After continuous improvement, Dyson finally made a double cyclone vacuum cleaner after developing the 5 127 model. So Dyson's products can sell so well, largely because of the persistence of designers.

Second, the post-modern design of art

The biggest feeling when browsing Dyson's products is that these home appliances are not so much home appliances as works of art, and their artistic product appearance is undoubtedly very pleasing. I believe that holding such a vacuum cleaner can even make housework more interesting. There is also a high-end bladeless fan, which is post-modern and the mute function is very practical.

Third, high-end strategy.

Dyson has never been low-end, whether it is three times the price of competitors or artistic style, it shows high-end temperament. In the United States, Dyson used to promote it through talk shows. At the same time, its high-tech appearance can be said to change people's impression of traditional housework. It can be said that Dyson's products were born for high-end strategy, and Dyson also chose the right strategy for his products.

High-end home appliances are still relatively unfamiliar to ordinary people in China. Both its high price and the challenge to traditional housework mean that it is not easy for this industry to take root in China. Dyson entered China on 20 12, and successfully welcomed it. However, I have to say that when it comes to home appliances, Haier, Gree and Midea are definitely the first things people think of in China. Although these manufacturers have different positioning, there is no doubt that they are dominating the China market, and high-end home appliances will not be the first choice for most people. As for how Dyson and other manufacturers will face it, we can only expect Dyson and other high-end home appliance manufacturers to bring us more surprises in the future.

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