Supermarket opening project plan plan

Planning books are copywriting that every company will do. Writing a good planning book also requires certain skills. We will provide you with many sample planning books, including a summary and selection of event planning books and 2014 planning books. A collection of templates. The planning document provided below is the supermarket opening project planning document plan.

1. Company name: department store and supermarket

2. Industry type: retail

3. Organizational form: individual industrial and commercial household

Main Business scope: The center of the town in my hometown, which is the central gathering place for people

4. Business location: Qigong Town, Yangshan County, Qingyuan City, Guangdong Province

Area: Approximately 150 square meters

The reason for choosing this location: Because there is no large supermarket in the center of the town, this location is a concentrated area of ??people and vehicles, with convenient transportation and very broad market prospects.

5. Personal information of the entrepreneur:

Name: Zhang Wenjian

Gender: Male

Age: 21

< p> Educational level: College degree

Relevant work experience: I have sold things in a store and know a little about how to operate, but in the future I will increase social practice and learn knowledge in this area .

II. Project Overview:

I am a college student, majoring in computer science, and have been interested in business since I was a child. Now I am about to graduate from college. With my hobby and yearning for business, I have always hoped to open a supermarket in my town to develop the economy of my town. It was the many supermarkets in Guangzhou that attracted me. I went shopping in the supermarket. The enlightenment at that time made me very interested in it. Based on my experience, financial situation and understanding of today's society, I decided to proceed with caution and think twice, because this is very risky, coupled with my lack of experience.

With the continuous improvement of residents’ living standards, the pursuit of environmental protection and healthy consumption has become a lifestyle fashion, so I plan to sell some green products to ensure people’s physical and mental health. Customers come first. This is our purpose.

3. Market research (see table)

Business district scope

Potential consumer groups

Spending power

< p> Competition situation

Market potential

Walking business district (within a radius of 200 to 500 meters)

Residential area

Spending power High

There is only one not-so-large supermarket nearby

People’s living standards have improved, their needs have increased, lifestyles have changed, most consumption concepts have strengthened, and the consumption structure is reasonable

Residential housing

Medium spending power

There is a middle school nearby

Living commercial complex

(500? Within a radius of 1000 meters)

There are several villages nearby

The consumption concept has been strengthened and the consumption level has been improved

There are more shops, but the things sold are relatively small. Less

IV. Investigation of other large supermarkets:

1. Investigation of store hardware. Mainly includes: investigation of the location of competing stores, store appearance, building structure, parking lot design, business facility configuration, etc.

2. Investigation of store display layout. Mainly includes: investigation of floor composition, layout, area division, product display and store atmosphere creation of competing stores.

3. Product capability survey. Investigate and analyze the completeness of product varieties in competing stores, product price ranges, product quality, supply, etc.

4. Customer level survey. The survey is mainly conducted from the age level and income level.

5. Store operation and management investigation. Investigations into promotions, replenishment, displays and environmental sanitation.

The relationship between demand and supply has the following types: ① Strong demand and low supply; ② Strong demand and strong supply; ③ Low demand and low supply; ④ Low demand , strong supply type. From the perspective of location selection of warehouse supermarkets, the relationship between demand and supply in the local business district shows that the first type is the best, the second is second, and the third and fourth types should be avoided as much as possible. When investigating demand and supply, attention should be paid to the investigation of potential demand and supply, and special attention should be paid to the development trends of some factors that may cause changes in supply and demand.

6. Survey of warehouse-type supermarkets:

When selecting the location of a warehouse-type supermarket, in addition to investigating the above large projects, the specific location selection must also consider the following factors: Investigate several factors that are details but very important.

Visibility. Visibility is the extent to which a store can be seen by pedestrians or cyclists. The higher the visibility of the place, the easier it is for the store to attract the attention of customers, and the more likely they are to come to the store to shop. Therefore, when selecting the location of a warehouse supermarket, it is necessary to choose a location with high visibility, such as an intersection or a three-way intersection facing the street on both sides.

Applicability. If you want to acquire land to build a house, you must consider whether the land area and shape are consistent with the type of store. If you rent a ready-made house, you must consider the structure, materials, facade shape and plasticity of the building. Warehouse-type supermarket shelves are taller than those in ordinary shopping malls, so accordingly The ground requires that the storey height of the building be relatively high. At the same time, you must also understand the relevant urban construction and development planning requirements, and learn in detail the short-term and long-term plans for transportation, municipal administration, greening, public facilities, residential construction or renovation projects at the location.

Transportation convenience. Mainly understand two aspects: a. Whether the place is close to major highways, whether the transportation network is accessible in all directions, whether it is convenient to transport goods from train stations and docks to stores, and whether large trucks can pass through during the day, because Large cities generally impose transportation controls on large trucks. Many streets in central areas do not allow trucks to pass through, and some only allow traffic at night.

b. Whether there are relatively dense bus routes passing through the area, and whether the stopping points of each bus route can evenly and comprehensively cover the entire urban area. At present, private cars are not widely popular in our country. This is obvious. Especially important. Because this is directly related to the convenience of customers' shopping.

5. Market research before opening:

Before opening the supermarket, I had to visit some supermarkets and merchants, carefully observe the shopping situation of consumers, and ask some consumers, For example: Consumers of different ages, different occupations, and different income levels have different shopping habits and consumption needs. I believe that smart merchants must constantly figure out the psychological changes and demand changes of various consumer groups during the operation process.

(1) Consumption behavior and psychological characteristics of high-income consumer groups:

1. Brand preference is obvious and is influenced by cultural needs more than price temptation. High-income groups are mostly "three high" consumer groups with high education, high taste and high consumption demand. They are easy to accept new things and big brands, and will develop corresponding brand preferences.

2. The purchase quantity is large, but the frequency and frequency of purchases are small. High-income groups are busy with work, so they show great irregularity in their lives. Except for weekends, shopping can only be a "luxury" for them. But when they go shopping in shopping malls, they buy a lot of things, ranging from food and drinks to daily necessities, which can cost hundreds of dollars. It is understood that there are many consumers who do this kind of "concentrated shopping", and they account for a large proportion of weekend shopping groups.

3. Shopping expectations are high. Affected by their social status, high-income consumers also expect merchants to give them special care when shopping, such as pre-sales service and after-sales service. I have interviewed many consumers, and they all agree that the most important thing they value when shopping is the service attitude of merchants.

(2) Consumption behavior and psychological characteristics of low-income consumer groups:

1. Pay attention to price. Many people have had the experience of being short of money. When they have no money, they always have to count every penny of their expenses. This is especially true for low-income consumer groups. Meeting as many consumer needs as possible with the least expenditure is their most "luxury" wish. During the investigation, I found that most of the bargains in shopping malls are from low-income groups.

Because for them, low price is a benefit. Many supermarkets in big cities outside have attracted many citizens with such benefits.

2. Pay attention to quality. Currently, among the low-income groups in cities and towns. During the survey, I found that their consumption habits are far different from those of rural consumers. They already have a sense of self-protection during consumption and the pursuit of healthy living and nutritious diet. Even if they buy low-priced meat from the meat market to save money, they are still worried about the quality of the meat and long for the arrival of "safe meat". Because the quality is real, while the things are cheap, they are also suitable for use and consumption.

3. Shopping quantity is small and shopping frequency is high. Laid-off workers, especially housewives, have a very regular life. They basically get up on time, go to bed on time, buy things on time, and watch TV on time. Their single shopping amount is very small, but their shopping frequency is high. Sometimes they do it in one day. Several purchases occurred.

6. Purpose and content of supermarket market research:

Do a good job in market research to enhance competitiveness?

A good market survey can improve your own competition. Strength, grasp your own development direction, understand the dynamics of competitors, know the enemy and know the enemy, and be invincible in every battle.

The retail industry is a commodity trading place where products are ordinary but not ordinary. Some of the expectations it brings to people are no less than those of other industries. How to unleash the potential of products in this new holy land and how to control the success of products? This requires learning how to conduct correct market research on products.

7. Product classification:

1. Housewife products. If the price of this product changes slightly, some customers will be quite concerned. Customers are most price sensitive to this product. At the same time, attention should be paid to the quality of such goods when selling. For example: For fresh products, you should pay more attention to the freshness and quantity of the display. Mama's Blue products are mainly fresh products in every store. They are generally used to attract customers, lower prices and have stronger market freshness. Such products When conducting market research on commodities, great attention should be paid to the price range.

2. Red goods: Customers are less sensitive to the price of this type of goods. The sales volume of this type of goods is generally larger than that of Mama’s cabbage blue products, and the price is generally higher than that of Mama’s cabbage blue products. some. Such products are generally suitable for middle-class consumers. Therefore, we should pay attention to the brand and quality of such products. This kind of product is also called a price product. Such products are often found on the best-seller list. Green goods: Customers are the least price sensitive to green goods.

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