Audi's advertisement was accused of copywriting plagiarism, and the whole network went offline, apologizing to Andy Lau and Peking University Man Ge. what do you think?

Plagiarism is increasingly becoming a street rat, and everyone cries out. For some reasons, plagiarism is prevalent in China, especially on the Internet. Originality may not be popular, but as long as people who plagiarize advertise every day to make money, it is tantamount to killing the goose that lays the golden egg. Behind a rollover, there are countless times to muddle along. Audi's advertisement was accused of copywriting plagiarism, and the whole network went offline, apologizing to Andy Lau and Peking University Man Ge. what do you think?

Audi advertisement accused of copywriting plagiarism

During the Xiaoman solar term, director Peng Yangjun forwarded a Weibo. He wrote: "Andy Lau x Audi # Little Life, this is the most relaxing and enjoyable film I have ever directed. Brother Hua is as peaceful and professional as ever. Thank you friends and customers. " In the video number, the content has more than 654.38+million likes, forwards and collections, and the total broadcast volume is expected to exceed 1 100 million. However, the scenery is only half a day.

Blogger "Man Ge of Peking University" with millions of fans sent a video saying that he wrote this poem on 20 18, borrowed a famous saying of Zeng Guofan, and first published it in the circle of friends of Mid-Autumn Festival on 20 18. Even the whole copy of Audi is the same as a video he made on May 202 1. "Man Ge of Peking University" said: I believe that the respected teacher Liu will not come to his short video, tear up his copy word by word, and then send out commercial advertisements, so whoever did it will come out to help him explain.

How to treat the whole network offline and apologize to Andy Lau and Peking University Mange?

Audi responded that the advertisement was accused of plagiarism, saying that the supervision was weak and the review was not strict, which caused troubles to all parties. Before the facts are officially clarified, the video will be completely deleted. We sincerely apologize for the troubles caused by Mr. Andy Lau, Peking University Man Ge and related parties. Before it was taken off the shelves, this advertisement of Audi's cooperation with Andy Lau has exploded in Tik Tok and friends circle: the number of likes and collections forwarded on the video number has exceeded 65,438+million, and it has exceeded 5 million likes on Tik Tok in Andy Lau.

Some media people lamented that "Audi has been reduced step by step over the years ..."; There is a big V in the automobile industry who is furious: "I didn't expect this car advertisement, which is regarded as the best in recent years, to overturn like this." It is really quite low-level and quite disappointing. " Some people also expressed disdain for the producer of this work: "You can't even say that you are smart. Although you have to copy a lot of articles in the world, the premise is that you have to read 300 Tang poems. You can copy them, but you must copy their essence. At least get to know it yourself first, and put it another way? "