Is there any prospect of opening a dressing experience hall in a third-tier city?

Not big. Dress-up selfie halls are saturated in first-and second-tier cities, but there is no market in third-and fourth-tier cities. Business is unstable, clothes and props are often damaged, and the situation is not very optimistic.

On the idle fish platform, we can also see some shopkeepers who change clothes and take selfies. Because of poor management, they are ready to close the store and hang up the clothes and equipment in the store for low-cost treatment.

Some experience halls do not provide customization, and most cheongsam are purchased from the market. If the quality of cheongsam is not high, the scene layout is relatively simple, and the cost can be reduced a lot.

The self-portrait pavilion matched with other clothing categories can be described as the "predecessor" of the Cheongsam Experience Pavilion. It is worth mentioning that since last year, selfie studios have started to rise and the heat has begun to decrease.

In terms of opening a store, the operating cost of a single store with its own brand is very high. In addition to a large amount of renovation and rental investment in the early stage, the annual labor cost is also a big expense. From cheongsam designers and craftsmen to photography teams and service personnel, there are dozens of people in the whole team, with a salary of several million.