What is local promotion? How to push effectively? It's really true...

What is Ditui APP’s ability to attract new users? How to push effectively? Can you really earn 100,000 a month through local promotion? This article will help you understand the local promotion industry! What is ground push? How to attract new users to Ditui APP? How can we do a good job of marketing effectively? Can you really earn 100,000 a month through local promotion? Many people will have these doubts. When they first come into contact with this industry, they also want to learn about this hard-working but extremely profitable industry through various channels. So today I will break it down for everyone~ What is DiTui? 1. DiTui What is 1. The popular understanding of local promotion is to sell to customers face to face in real life. Pushing an app locally to attract new users means asking new users to download an app software. For example, distributing flyers to promote courses of tutoring institutions, setting up booths to promote electronic products, sweeping buildings and distributing coupons to promote restaurants, setting up street stalls to allow customers to download apps and give small gifts are all examples of local promotion. 2. What is the biggest difference between local promotion and online promotion? Local promotion is mainly a marketing method for on-site promotion of universities, regions, parks, and business districts; online promotion is mainly through online means such as websites, platforms, and communities. For a single product, local promotion is more effective; the users obtained through local promotion are more real; local promotion is convenient for explaining and guiding customers to operate and use; it saves large advertising costs; the process of local promotion focuses more on communication and coordination with users, and the conversion is more flexible . 3. There are two major groups in the local promotion industry: ① The local promotion project party is the person in charge of the project. It includes service providers (generally connecting with app officials, enterprises, and brands), channel providers (who have local promotion channels at all levels), and agents (with hierarchical distinctions, and the settlement of large agents is relatively stable) ② The local promotion team is face-to-face. A team that promotes products to customers. For example, there is a local promotion team that specializes in attracting customers for educational institutions, a local promotion team that specializes in connecting with physical merchants, and a local promotion team that specializes in attracting new users to apps. 4. The current situation of the local promotion industry. There are still many people engaged in the local promotion industry. ①The threshold for land promotion is low and there are no hard conditions. Even people without a high degree of education and average education can do local referrals. It doesn’t require you to have much start-up capital. ② laymen have heard that land promotion has high income, so many people join it. Follow an experienced team, or form your own team later, and you can connect with officials, service providers, and channel providers. The team members work together according to the division of labor and can also handle multiple projects at the same time. ③Work part-time as a local promoter, which is convenient and profitable. Part-time jobs such as editing, translating, and filming have a certain technical content and are difficult for ordinary office workers to do. But the local push is different. If you just want to make pocket money, you can do it anytime and anywhere. The epidemic put Ditui in a temporary dilemma but promoted the development of certain projects. Local promotion can help offline promotion of physical stores, apps, products, etc. During the epidemic, many merchants and Internet companies cannot do without local promotion to attract traffic. APP new attraction projects have always been popular, especially social group buying apps that are convenient and beneficial to the people, as well as gift cards and other projects that are particularly helpful in attracting traffic to physical stores, as well as charging pile promotion and other new energy-related projects. There is a Very good development prospects. How to carry out local promotion effectively 2. How to carry out local promotion effectively 1. When choosing local promotion time, avoid peak hours. It is recommended after lunch or in the evening, during people’s leisure and entertainment time. Large shopping malls choose weekends when there is a large flow of people. After people have eaten and drank, it is easier for you to communicate with them; be careful not to disturb the office staff who are on lunch break when you are promoting in office buildings; choose to promote on campus before and after school, and before school. Make good use of the time you spend waiting for your children, because some parents are in a hurry to take their children home after school and don't want to delay. 2. Selection of local promotion venues. Select local promotion venues according to the target group. ①The main groups of office buildings: white-collar workers, industry elites, young groups, etc.; suitable for promoting finance, tourism, social networking, corporate services, and fitness. ②Main groups of schools: students, parents, etc.; suitable for promoting education, skills, and social interaction. ③Main population of the community: housewives, elderly people; suitable for promoting department stores, health care, fresh food delivery, etc. ④Main groups of night markets: children, young people, middle-aged and elderly people; suitable for promoting various APPs, etc. 3. Selection of local promotion methods ① When distributing flyers, you need to pay attention to the distribution area, time period, and customer questions. Of course, the form of the flyer is also very important. For example, should you choose business cards, coupons, single pages, or brochures? It depends on the product specifically. ② Fixed-point promotion means placing billboards, small items and promotional leaflets at fixed locations. Pay attention to location selection, copywriting design, personnel training, and material preparation. In fact, this method is to "build momentum." As the promotion staff attracts more people, the staff in charge of the booth will provide guidance and explanations to customers.

③Holding an event or opening a new store in the venue can enhance the atmosphere. Common types of activities include: game conferences, 4S store group purchases, exhibitions, openings, APP promotion software, etc. At present, APP filling is more common, which is to download and register the APP in a studio in a quantitative manner, and the studio will settle commissions based on the volume. ④ Street sweeping refers to promoting the shops on the street one by one. Common ones include promotion of payment codes and ordering codes. Prepare as many words and marketing plans as possible in advance. ⑤Building sweeps target communities, office buildings and other places to visit target groups and promote products. Approval from property or security personnel is usually required before promotion can take place. Common promotions include fitness cards. Prepare appropriate small gifts to open up conversations with community residents and office building employees. ⑥Cooperative promotion: Through cooperation with some merchants, you can achieve your own marketing and promotion purposes, such as cross-industry cooperation. Note that both partners must have similar consumer groups. Channel each other. For example, if a hot pot restaurant cooperates with a milk tea shop, the two parties agree that customers of the hot pot restaurant can get two cups of milk tea with the receipt of the customer's amount, and go back to the hot pot restaurant to pay; for example, the cost of the milk tea is 5 yuan, and the sale price is 15 yuan. , that hot pot restaurant sells for 10 yuan, small profits but quick turnover. In the same way, customers who buy milk tea can get hot pot coupons of any amount with a small ticket. 4. Don’t underestimate local promotion gifts when choosing local promotion gifts. Many people participate in local promotion activities because they are attracted by gifts. ①The first choice for night markets is small luminous gifts. For example, luminous candied haws, finger lights, Internet celebrity balloons, small lanterns, fairy sticks, rabbit ears, and night lights. Use color to attract crowds of young and old. ② Since the flow of people at the entrance of a comprehensive shopping mall is uncertain at various times of the day, it is appropriate to choose a "rest day for all employees". You can choose balloons, fairy wands, doll bouquets, rabbit ears, small lanterns, etc., similar to a night market. Easy to distribute and light to hold. ③ At the entrance of large supermarkets, such as the entrance of underground supermarkets in shopping malls, you will usually see salesmen from communication companies, banks, etc. setting up booths to promote phone cards, credit cards, etc. You can choose from grain and oil department stores and children's toys. You can also do a lottery. For example, first prize for small household appliances; second prize for tableware, kitchen utensils, thermos bottles, etc.; third prize for fresh-keeping bags and garbage bags. ④ Near the school, for lower grades, optional keychains, small fans, hair ties, whistles, cartoon stickers, Cartoon pencil eraser; for senior students, stationery set (printed with the organization's logo), notebook, pen holder, etc. ⑤ Practical gifts such as barrel oil, instant noodles, napkins, laundry detergent, hand sanitizer, dish soap, drinks, trash cans and other items that attract aunts and uncles at the entrance of the community. ⑥Tourists near the scenic area may feel thirsty or hot, or it may suddenly rain without an umbrella, or their children may want to play with a bubble machine or pose for photos, etc. They may choose water, drinks, small fans, umbrellas, hats, balloons, or bubbles. Machine, small windmill. ⑦Office buildings consider office work, so gifts generally include paper towels, data cables, water cups, storage boxes, notebooks, small potted plants, small handbags, sticky notes, etc. 5. Summarize the experience of local promotion. Make a summary of how many materials were sent out today, how many contact information were left, how many users made transactions, how long the local promotion was, where they went, etc. When encountering user questions, you should summarize which ones you cannot answer and which ones have the most questions. Only then can you make better preparations for the next push. Ukezhitan is a mobile APP software that gathers 100,00 local recommendation resources across the country. 3. The local push order-receiving platform Ukezhitan is a mobile APP software that brings together 100,00 local push resources across the country. 1. The basic functions of the U Customer Direct Talk Platform ① can directly promote projects to local projects, the free area on the homepage of the local promotion team platform and the local promotion project section can connect with project parties; the promotion team section can connect with local promotion teams to publish cooperation requirements for free ② can be free of charge Publish cooperation demand information If you have a project in hand or if you are a member of the local promotion team, you can publish information for free according to the template. In addition, you can receive a refresh card every day to refresh your cooperation information and increase your exposure. ③New users can log in to receive 3 contact cards, and complete the information to receive 3 contact cards. Contact cards are used to connect with the platform to promote high-quality project resources. Some project side resources on the Ukezhitan APP 2. There are various types of local promotion projects on the Ukezhitan platform, such as Kuaishou Speedy Version, Douyin Speedy Version and other new projects, traffic diversion and monetization projects, gift card children Promotional projects such as watches, and new projects such as Tencent King Card Mobile Flower Card, can refer to the picture above. Part of the local push community display of the U Customer Direct Talk Platform 3. Local push communities of the U Customer Direct Talk Platform ① What is the local push group? The local promotion group refers to a WeChat communication community where local promotion teams, local promotion project developers and other people in the local promotion industry gather.

Practitioners in the local promotion industry can find a group of people in the same circle and industry through WeChat groups. ②Who are the specific people in the group? Local promotion team: ground promotion team such as setting up stalls and sweeping buildings. Online promotion team: studios, self-media and other channels with online traffic. Project side: first-hand or second-hand project side that places orders. Advertiser: also the brand side, official Party A service Business: Large quantity, high price, good settlement, and efficient promotion team Channel Business: Large quantity, high price, good settlement, and efficient promotion team Agency or individual: Earn the price difference by taking over first-hand projects and delegating them to the following channels ③ Local promotion The value of the group can be exchanged, the projects we are working on can be introduced, our promotion teams can be introduced to each other, our business cooperation needs can be learned from each other, and we can learn from each other’s experience and knowledge in the local promotion industry circle. 4. How to make tens of thousands a month. I believe many comrades have heard of it. It's possible for the big pushers to easily earn tens of thousands a month, but there are prerequisites. How can you get such a high monthly income? There are but are not limited to the following reasons: 1. He is a team leader, and the team is large and the team members have good abilities; 2. He is a service provider, connected with the official, and has strong financial strength; 3. He is a Agent, the projects we represent are good. If you are a novice and want to achieve such a high income, first you have to learn from experienced people, secondly you have to choose a good project, and thirdly with experience and initial income, you can recruit a team, fission subordinates, Be bigger and stronger. Let’s look at two examples: 1. The children’s watch free gift project gives away a watch for free. The commission is 120-240, and there is also channel income from users recharging their phone bills. Assume that the commission for a single watch is 150, and an average of 3 watches are promoted a day, which is 90 watches a month. ① If you are a front-line promoter, your monthly income is 150×90=13,500. ② If you are a partner/agent, you can earn 13,500 if you promote by yourself; if you open a subordinate, you can draw 10% of the profit 13,500 × 10% = 1,350. Your income from ten subordinates is 13,500. You can also do it without promoting by yourself. Make money while lying down. 2. Gift Card Project The wholesale price of a gift card for ordinary users is 4 yuan, and for agents it is 2 yuan. Suppose a card is sold to a merchant for 10 yuan. You launch an average of 100 photos per store, 30 stores a month. ① If you just do ordinary wholesale, your monthly income is 6×100×30=18,000 ② If you are an agent, you can earn 8×100×30=24,000 a month. You can also recruit subordinates to earn a certain percentage of profits. 5. Suggestions for doing local promotion are written at the end. Some suggestions for novices to do local promotion: 1. Understand the product, fully understand your own product, and be professional when introducing it to others. Customers are novices, and their understanding of the product is a blank sheet of paper. , there will definitely be many questions, and we need to understand the needs and pain points of customers to promote them. 2. The target group should fully understand the target group of their products, conduct market research, and make sufficient preparations in the early stage. If there are seniors to guide them, they can master some local promotion skills and methods more quickly. 3. In the process of promoting your mental outlook, first of all, your overall mental outlook must be good and look energetic. Then you must learn to observe your eyes and body movements, find the right time to strike up a conversation and then introduce the product. It is recommended to give priority to middle-aged women/ The target users are the elderly or those with children. These users may be easier to talk to. If a person passes by or stays on your product for 3-5 seconds, it must have aroused his emotional curiosity, interest, and of course, maybe ridicule. No matter what his purpose is, you must take the initiative to introduce him at this time. 4. Don’t overdo your opening with a strong sales tone. It’s really difficult to have different opening remarks for different customer groups and everyone has different opinions. It is recommended to learn more about the methods and techniques of the seniors or watch them. Some promotional books. 5. Be thick-skinned. Don’t be afraid of rejection. Be thick-skinned and just do it. It’s best if you have the trait of social awesomeness. Marketing is actually very simple, but sometimes no one does it. Many people feel embarrassed, afraid of rejection, etc., and have too much baggage. When you let go of these, just from the perspective of improving your abilities, be brave and try. Everything is difficult at the beginning, and the difficulty lies in the first step. Whoever works hard has been rejected hundreds of times and looked down upon by countless people, but those who can persevere and earn tens of thousands a month if they do well are very normal. The local promotion industry is a very training industry. It may only take one month to go from a novice to a big boss, but you will gain a lot in this month. If you are interested in local promotion, you may wish to learn more about it before joining this industry. If you are already a local promoter, choose a good project and stick to it.

Let’s cheer for all the local push guys in the wind and rain~! Just do it~! It’s not easy to create, so I hope you can give me a like and follow me, thank you very much~! You can also talk about your first local promotion experience in the comment area~! @U客说I地oti