How should stars use their products?

If you want to send a circle of friends to the products endorsed by celebrities, you must learn to skillfully use the star effect and try to let them show their views and charm through words.

We need to pay attention to the title effect and the content effect. Create a celebrity effect in copywriting. The celebrities mentioned in the WeChat commercial copy are closer to the product, the more attractive they are, and the higher the reading rate and forwarding rate of related articles are. Even if the appeal is close to the social charm, the copywriting suitable for celebrities is not the same, and there should be enough choice space and standards.

Two principles should also be paid attention to when writing product copywriting with celebrity endorsements. The first principle is that the speech should be human. The second principle is to make things clear.