How would you write the promotion copy of the rental app?

Renting a house is a problem that almost every worker will face, so how should I write the app propaganda copy for renting a house? Today, I will share with you a case of app promotion copywriting of a branch holding company. I hope it will help your copywriting direction after reading it. The content is as follows:

Mr. Zhang, 30 years old, from the media:

The support and encouragement of his parents became the driving force for him to persist.

When I first started to write the official WeChat account, every article would receive all kinds of questions and blows, but every article would also receive praise and rewards from parents. I thank my parents for letting me stick to what I think is right and what I love.

Urban Shell Man, I am as strong as I am soft.

Jin, 34, architect:

Instead of promising her forever, it is better to contract every home in her future.

In order to be with her, I went to Beijing and squeezed into a small basement. After struggling for 10 years, I gradually changed my home from 10 square meter to 150 square meter, but I still remembered the basement where I cooked a small hot pot with her.

Urban Shell Man, I am as strong as I am soft.

Zhao Fei, 43, creative partner of advertising company:

Put all his hobbies at home and turn it into a playground when he grows up.

My house is getting bigger and bigger, but it is also getting farther and farther away from the city. I can't help it My hobbies are too miscellaneous. I'm a bit like a collector. All my old books and pipes are in a pile. I want to make them bigger. Although I am a little far away from everyone, I am close to my home.

Urban shell man, I am stronger than I am soft.

This group of publicity copy of Shell Rental app tells its own story from the perspective of the target customer's self-report, with real emotions, which can make people feel moved after reading it.

Copywriting comes from life If you want to write a touching copy that makes people feel and touch, it is better to walk into the life of the target group and write from their perspective.

Well, after reading this case, do you have any new ideas?

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).