On the loan copy of Mercedes-Benz BMW

Recently, I read a group of warm-hearted copywriting that called you wayward, which reminded me of the popular word "rich wayward". When I heard this word, it was probably because I restricted my thinking, and only rich people dared to be willful. In fact, it seems that waywardness refers to mentality, not action without mentality.

This group of high-profile copywriting uploaded online comes from Ogilvy & Mather Company in Taiwan Province Province. It is a group of copywriters who create an active brand for the Laomener Hotel in Jiaoxi, Japan. Between the lines reveals lightness and ease, from every small node of life "to persuade you to be willful." These copywriters "advise you" to use embroidery to break the routine and appear in our lives without conflict. There are pillows, towels, napkins and coasters.

These "willfulness" have become simple and meaningful "truth", extending six themes of "soaking in water", "dining", "lying down", "brushing your teeth", "drinking water" and "staying in bed", and printing interesting copies on daily necessities to make life interesting. Therefore, "willfulness" is actually a state of mind, which can not only change a person's state of mind, but also change a person's state of mind. Then let's feel the power of these "willfulness".

It doesn't matter if "truth one" is destroyed, it will be repaired if the body is destroyed.

Truth 2 is much higher than freedom and worth practicing.

Truth 3: Don't be afraid to eat your own food for too long.

"Truth 4" My little "No" is a big step towards maturity.

Catch up with another episode of Truth Six, and don't go to bed until you can have a wonderful episode.

The "seventh truth" was later understood. The bones should be hard and the body should be soft.

"Truth 8" knows quite well, so please take personal leave.

It's very important to eat different kinds of food. French food today, Thai food tomorrow and Italian food the day after tomorrow.

"Truth 10" and "Lazy" are my pets. No matter how busy I am, I have to spend some time touching them.

Have a candy after brushing your teeth (it's been brushed three times tonight)

"Truth 12" reminded me how precious time is, so I bought a good watch.

Truth 13 pursues work efficiency, all in order to leave some time to waste life.

The Truth 14 didn't drink enough wine. When will you tell the truth?

"Truth 15" Drink water today. If the amount is not enough, add ice to whiskey to make up for it.

My wish is to continue to be a child when I grow up.

Truth 17: I don't look back after work, and I won't look back on vacation.

"The Truth 18" shows the children, which is better than lying in bed, and the mother has practiced it.

"willfulness" is not to make people profligate, but to give people a reason to walk slowly in a long marathon. Instead of stopping running, rest and recover, see what you missed in the past, and then start, chase hard and jump hard.

These are the only cow b copies I have ever seen.

Little cards always have surprises.

Speaking of copywriting, I have to mention that Durex flirted with the copywriting of major brands some time ago, which is simply against the sky.

Old drivers, how about this copy? Is the green arrow next to the supermarket door usually a condom?

Then Durex started flirting with Dove chocolate.

Dove first, you can flirt with major brands with Durex, haha, Durex, in Weibo @ all their officials.

In the afternoon 1, @ Jeep started.

The old driver took me . . Don't blush at all

At 2 pm, @ Levi's jeans pocket

Of course, there are always reciprocal actions, and the major brands that have been molested are not willing to be lonely. They hit back and flirt, and watch and cherish it.

See how Green Arrow opposes flirting.

Then I began to flirt with major brands and went directly to the picture.

Midea rice cooker

Shanxi mature vinegar

Fiyta watch

999 dermatitis apartment

Budweiser

The master is in the folk! Master is also in the enterprise.

1, all introverts in the world are talking to the wrong people.

2. I fell out of love in Tokyo, and the good wine is very strong.

Don't worry, feel the way.

Don't say the mountain you climbed, just the morning peak.

There is a monster in the world that breaks up the parent-child relationship, which is called growing up.

6. Yesterday you said tomorrow.

7. The pride of hometown should not be a wanderer in the city.

8. Only food and love can be worthy of it.

9. The antonym of greatness is not failure, but not struggle.

10. Outside the door, home is inside.

I got up in the morning and was attracted by the copy of these posters.

I am a designer, but I have a soft spot for words. I usually like to collect some classic sentences and occasionally write about my feelings. What attracted me at first was this series of pictures. Later, I looked at these copies carefully and couldn't extricate myself.

Theme: It's very cold this year. Listen to something awesome! Close to real life, the text is easy to understand. The focus is on this series of advertising words, which reflect the living conditions of many people.

"The monthly salary is 5,000, but you have to work hard to live like a monthly salary of 50,000."

As a working family, many people around me are trying to live like this, including myself. Living in a big city, although the salary is not high, all kinds of excellent people around us are invisibly influencing our requirements for ourselves and want to live more exquisitely!

"There are many big events in the news every day, and I don't care much. However, I received an email from HR today, saying that the salary of 13 was cancelled at the end of the year. "

In fact, many times what we care about is not the thing itself, but whether it affects us. This has a lot to do with the level of personal needs.

"The meeting, the more people, the more confused. Fortunately, the more people listen to the list, the clearer it becomes. "

"I haven't met anyone I like this year, but I heard a favorite song today."

"The older you get, the more you feel that only hair loss is the easiest."

"The person I like is blacklisted in the address book, but fortunately my favorite song is on the music list."

"It snowed in my hometown today, but it will still be warmer than Beijing at 1 am."

"When colleagues talk about stocks, I bring headphones."

It's very cold this year. Let's eat something hot!

Uncle Pin shared some copy of Niu X with you when eating takeout today.

About food copywriting,

There are many different expressions.

For example, literature and art that loves tea,

Starbucks monologue,

Ajisen spicy noodles style gourmet jiangxin ...

Recently, however, a new force has emerged in the catering industry.

This is a takeaway copy.

The day before yesterday, I wanted to eat fried chicken.

Then inexplicably "called a chicken."

I asked my friend to order a meal casually yesterday.

Sent here, thinking someone bought me Chanel,

I'll go!

I have to say,

A rookie copywriter in the take-away world has risen in Ran Ran.

Let's watch together.

Comments: Don't wash your hands when eating, don't fall in love.

Comments: I suffer hardships, all for eating.

Comments: The legend of a bowl of porridge

Comments: After eating, hug yourself.

Comments: Does the soul also have a sense of taste?

Comments: Sweet and sour is enough.

Comments: It is enough to take care of my stomach.

Comments: May this life heal.

Comments: Raise more meat and raise yourself.

Comments: My potential is still lurking.

Comments: Loneliness is the devil.

Comments: I don't keep anything I eat in one bite.

Comments: I have never understood what is empty.

Comments: Food and friends can't be missed.

Comments: Do you want to try your best? I have too many here.

Comments: Peace of mind? Very reassuring.

Comments: Fantasy? Hmm. How interesting

Comments: Don't drive, just eat.

Comments: I may need three copies.

Comments: I like your honesty, but there may be no next time.

Comments: Eat, never stop

Comments: I love fried rice with eggs in my life.

Comments: This must be the shop opened by Xueba.

Comments: You have a pair of eyes that see through everything.

In an era when even subway explosions and country stories are popular,

Why can't takeout?

After all,

When you open the takeout,

Seeing these words,

It may be a little touching,

Or smile,

Maybe that's enough.

I'm a crazy copywriter. Let me share a wave of inventory that I have collected for many years, not to mention big brands. Let's see what "experts are among the people" means.

1. See how others sell fruit.

It is also necessary to sell bras and underwear.

3. Traffic police tip: At our age, we must remember to wear a helmet when riding an electric car, otherwise we will be recognized by classmates driving a Mercedes-Benz BMW.

4. Lottery shop copywriting: Dear, don't forget to buy lottery tickets no matter how busy you are at work! After all, earning100000 is much more difficult than earning100000.

5. Continue to copy the lottery shop: In fact, you have100000 deposit in the bank, but you just forgot the withdrawal password. You need a 2 yuan every time you enter your password. Once it's right, the money is yours. Don't worry, don't give up. If your heart is there, your dream is there.

6. The supermarket aunt's counterattack: eighteen eccentrics in Yunnan, it's strange not to buy a tour.

7. A barbecue shop: Friend, let me count it by hand. Your stomach is short of wine and your five internal organs are short of strings. Come in and make up.

8. another barbecue shop copy: you are the wind, I am the sand, eat chicken feet and then go home.

9. Don't give me fake money.

10. Let's see if you dare to hit me: older women will marry if they chase me.

1 1. No smoking at gas stations: We fully understand that your life is worthless, but oil is really expensive.

12. Real estate agent

13. It's toilet paper, not Hada.

14. Is it unkind for me to go to the toilet with this canteen, but it's really good: takeaway can be eaten for a lifetime, and canteen can only be eaten for a few years.

This knowledge, this incitement, advertisers, tremble, careless copywriting is not as good as roadside stalls, * * * encourage!

Great hidden in the wild, small hidden in the city, endless wisdom of the people, first come to a flower shop.

An air conditioner.

Gas station.

Save paper in the bathroom.

Ornaments can be seen everywhere.

This simple violence.

Fruit.

Finally, a durex. Today is the fifth Youth Day.

Let's take a look at the following awesome copywriting. Instead of reading classics this time, let's take a look at how they write copywriting in real estate, investment, intermediary and other aspects.

Stab your heart, old iron.

Investment and securities copywriting

Real estate copywriting

Actually, I was thinking about the copywriting of the real estate agent. Everyone has been lying to me for so many years, but the real estate agent has never lied to me.

They have been earnestly harassing me to buy a house for more than ten years, saying that house prices will definitely rise, but I won't listen. I regard it as the liver and lungs of a donkey, which is really great. If God gives me a second chance, I will never hang up on them!

What is Niu's copy? Many people may be knowledgeable and have some experience. They have read a lot and done a lot of copywriting, but their understanding of copywriting is not profound.

Really good copy is not written, but depends on insight and thinking, which requires in-depth market research! Look at a few examples:

Men only go to Blue Ocean House, Blue Ocean House and Men's Wardrobe twice a year!

Good copy, insight into men's shopping pain points, while the price and products of Blue Ocean House are more unified and standardized, without bargaining. Men go shopping to buy clothes in the hope of quickly buying a specified brand and model, which style to choose at most, so the word wardrobe is absolutely useful, which is a good metaphor. Shopping twice a year is also aimed at the pain point that men don't like shopping.

Melatonin, no gifts this holiday!

This advertisement is very good, although it doesn't reach the top. Let's analyze, health care products are repositioned as gifts, exclusive, and melatonin is popular this year, with scenes and festivals. Therefore, the sales force of this kind of copywriting is very strong, which explains the product category, product value and usage scenario.

Really good copywriting should take into account sales, marketing and brand! The first sales force: needless to say, everyone says that a good copy can sell goods, and a copy that doesn't sell goods is a rogue;

The second marketing power: the sales power is similar to the classic quotations of terminal shopping guide and promotion, but the marketing power is based on mountains. Your copy is not only said by consumers, but also willing to help you spread it. Channel recommendation is better. In short, copywriting can inspire more people to help you spread word of mouth and spread it widely!

The third brand power: brand awareness and brand image, you can remember your concept and name from the copy, and the differentiated value brought to users. In the internet age, excellent copywriting should also bring its own traffic, or take advantage of hot spots to make a good combination. Like Durex's copywriting, it is very sought after by the media and helps it spread for free.

Sales pay attention to the door-to-door, marketing is king, the brand is convinced, buy by name!

Shang Mumu said, focus on Internet business model, brand operation and copywriting planning, so that people who know brands can really get rich!