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Are there many people keeping pets now? How is the pet economy developing?
Pets, money, economy
1
With the improvement of living standards, the pet economy is developing better and better, which is a market with great demand. At present, the pet economy is still very imaginative.
Tell me a real example around you. When I used to work in a bank, a friend had a hobby, photography. At first glance, there is nothing. After all, many people have a hobby of photography, but this hobby is very expensive, because the camera lens is a place to burn money. But he makes money because he takes pictures of models? Not taking pictures of models. What is that?
Take pictures of dogs.
Surprised, not surprised, not surprised. Actually, that's it. He takes pictures of pet dogs, and others ask him to take pictures once, which is quite expensive. I've seen his picture, and it's really good for dogs. I didn't know much about all kinds of dogs at that time, but I was deeply impressed that he took a picture of a squirrel, and the effect after taking the picture was really like a lion. Every breed of dog has different characteristics. He can photograph these characteristics, with high photography skills and high natural income.
Do you think this is his pet economy? It doesn't stop there. After taking pictures of the dog, he has many pet circles. When this circle reaches a certain level, everyone is worried. What is there to worry about? Dogs, especially purebred ones, need purebred ones. At this time, he has expanded his pet economy. He introduced different kinds of pet breeding, some of which have won certain competitions, that is, pet pens. Some competitions proved their own varieties and abilities, so breeding was more expensive, so he made another wave through breeding.
Is it over? No, he further developed the pet economy. His home is in the northeast, and then he has a piece of land, which is specially made into a dog factory, bred and then sold, forming another industrial chain. This is the true story around me. This story should be 10 years ago. At that time, it relied on the pet economy and earned considerable income. 10 years later, the consumption level of ordinary people has further improved. Obviously, the market of pet economy is expanding again, because people have no less affection for pets than for children, and they are willing to spend money. So this market is a big gross profit margin.
The higher the economic level, the stronger the emotional demand. No matter how the times progress, this demand will continue, so the market has always existed.
-Above, cigar financial dog, be a clean stream in the financial sector, more investment cases and logical thinking, so please pay attention.
2
Being willing to spend money to keep a pet is actually a love for your pet. Of course you are willing to spend money, time and energy to love it. I am a thrifty person and will not spend money casually.
However, for my own cats, for their health, I am willing to spend money and eat well within my power. To make them happy, I will buy a lot of cat toys. I am happy to see them happy.
I feel that when I pet cats, I am petting myself. Seeing them happy, I am very satisfied and happy. So it is not surprising that the pet economy has developed rapidly. If you give this love to others, will people respond unconditionally with love like pets?
What the media reports now and what they see around them are all kinds of distrust and precautions between people. Many people close their hearts, and the circle of WeChat friends is increasing in three days. Don't make more friends, because you don't want to have unnecessary trouble.
It's different in the face of pets. You can face them sincerely and frankly, and pets will respond and interact enthusiastically. More importantly, pets will never open their mouths.
Buy more delicious and fun things, and it is estimated that the cost per month is less than the price of a valuable item. But I have made myself happy.
It's just a small investment and a big return. I feel great in the face of a well-behaved pet. A good mood is also a necessary condition for good health. Only a healthy body can have a truly happy life.
The time and energy spent on pets is much less than that spent on children. I have been caring for children, and I haven't heard of it for the time being. I've heard a lot about children's unfilial behavior, but I haven't heard about pet infidelity for the time being.
Personally, I think more and more people will keep pets in the future, but having children may gradually become inevitable. The pet economy will develop faster. I once heard a post-90 s young man say, "Everyone who doesn't have pets is out now!" "
What about you? Do you all have pets? How many do you have?
three
We all know that more and more people keep cats and dogs. People of all ages have a unique love for cats and dogs. Old people like to keep pets to cherish their thoughts, while young people like to keep pets to kill time and enrich their social circle.
It is precisely because of the above situation that the economic development of Meng Chong is determined. In recent years, the demand for pets has greatly increased, followed by some consumption around pets. Then Bian Xiao, a tiger with sleeves, has compiled some relevant materials to help you analyze the influencing factors of Meng Chong's economic rise.
First of all, let's look at the age of pet owners. According to the survey, post-80s and post-90s have become the generation with the largest number of pets in China. Most of them are unmarried or married but childless, and they have one thing in common: relatively high academic qualifications. In addition, it is worth mentioning that the number of elderly people with pets is increasing gradually, and more and more elderly people rely on pets to alleviate their loneliness and miss their children.
Let's look at the cost of keeping pets. Sleeve tiger pets found that most of these pet owners regard their pets as part of the family, instead of giving them leftover food as in the past, they will buy food or supplies they need for better growth.
Therefore, people's improvement of pets has also led to the rapid development of the pet economy, and gradually formed a formal industrial chain and industrial diversification: such as pet food, pet supplies, pet medical care, pet beauty, pet shops and so on.
At present, Meng Chong's economy is still in the primary stage, and there is still a lack of leading enterprises in this industry, especially in China, which are basically small enterprises and have not formed a certain climate. With more and more people keeping pets, a better enterprise and the best industry will inevitably appear in the public's field of vision.
four
Both single economy and silver-haired economy have promoted the rise of pet economy. In the investigation of the reasons for keeping pets among the pet population in China, the pet owners are the most, accounting for 49.4%, followed by taking pets as spiritual sustenance, accounting for 24. 1%. 20 17 White Paper on Pet Industry in China released by Gou Min. Com shows that the post-80s and post-90s people account for 79.5% of the total number of pet owners in China, that is, most pet owners are young people. After 90' s and 95' s, the pet consumption group has been expanding, accounting for half of the total online pet product consumption of 20 16, especially after 95' s.
With the change of pets' roles to family members, the "anthropomorphic" pet service and pet supplies industries have sprung up, and the pet industry has formed sub-sectors such as food pet keeping, pet trading, pet food, pet supplies, pet medical care and pet services.
1, the pet food industry has reached its peak.
The pet food industry reached a market scale of 93.40 billion yuan in 20 18, with a growth rate of 86.8%, which was much higher than that in 20 17. Different from the extensive pet rearing methods of the older generation, young pet owners' careful care for their pets is more reflected in their diet, especially the natural cereal-free pet food that has emerged in recent years, which is conducive to the digestion and absorption of pets.
2, the pet smart home has become the outlet, and the product quality needs to be improved.
Consumers' demand for pet household products has created new opportunities for the smart home industry. The products of "pet smart home" began to appear in major e-commerce, covering all aspects of "eating, drinking and sleeping" of pets, saving time and effort. However, the quality of some smart home products is being questioned.
3. China's pet economy-related industries are gradually improving.
At the same time, in addition to the daily diet of pets, medical beauty is also one of the areas with the largest development space in the whole pet industry chain, and the most typical representatives are various pet hospitals.
With the growing scale of the pet market, other related industries have also begun to develop, such as pet cremation and funeral services, pet clothing or accessories. Many costumes and accessories that embody the multi-culture of pets are expected to form an independent industry market. Other pet service enterprises began to settle in the industry, including intermediary, logistics, tourism and so on.
Young pet owners' enthusiasm for pets is not only reflected in online pet food, but also in offline pet shops and pet hospitals. Compared with Q 1 in Q4 in 20 17, the number of consumers in pet hospitals increased by 2% after 1995, and the number of consumers in pet shops increased by 3% after 1995. The pet economy focusing on young consumers has also attracted the attention of the market. With the continuous growth of the younger generation, their exquisite pet raising methods will continue to develop. The development momentum of China's pet market will only increase, not decrease, with broad prospects. It may even exceed 200 billion in the future, reaching the scale of the American pet consumption market.
five
First of all, pets are spiritual. At a certain place, at a certain time, when you meet your eyes, you have an impulse to keep it. It has both IQ and EQ. Get along with you for a long time, it has feelings for you, likes you, depends on you, and lets you take care of it like a child. You will prepare everything for it, such as food, play, clothing and shelter. When you drag your tired body home from work, it shakes in front of you, making you happy, relieving your stress and comforting you mentally. On the other hand, you are more and more dependent on it, prompting you to buy the best food for it. When I passed the pet store, I couldn't help sneaking in to give it consumption. You will also go for a walk in the pet hospital from time to time ... [Yi tooth] [Yi tooth] [Yi tooth]
six
Learn from western society, whether parents only love pets.
seven
Pets, don't be spoiled, just like girlfriends, don't spend money on pets, mainly because of love. Most pet owners are more caring and kind. Now that you have decided to take good care of it, you have to spend money on all kinds of supplies, all kinds of pet food, pet snacks, bathing and beauty maintenance, and seeing a doctor and having a physical examination if the pet is uncomfortable. More and more people keep pets.
eight
Hello, I think I am fit to answer this question. I have two cats and a dog myself, and many friends around me have pets. I'll give you a detailed analysis.
1. Among the people who have pets now, middle-aged and elderly people account for a large proportion. At night, if you just stroll around the community, you will find that many old people are walking their dogs and regard them as their daily friends. Because most of their children are not around, they will inevitably feel lonely. In a sense, pets are not just animals. As the saying goes, they will definitely want to take care of themselves more carefully and better.
The most important thing is that economic conditions permit. I realized that a friend had a short beauty, but the short beauty was ill. He took it to the pet hospital. The doctor didn't know why, and said it would cost more than 2000. My friend didn't earn much, so he hesitated when he finished, so he took his cat to the drugstore to buy medicine for treating a cold. The cat recovered as a result. This incident reflects that not everyone is willing to send flowers to pets.
The above is my opinion, and I hope it can be adopted.
nine
The topic of pet economy is a little too big for me. Tell me how my dad started raising cats! When my old father was in good health, we dragged him to the suburbs whenever we had time. Now he can't go out because of his long illness. He stays at home every day, and he is in a bad mood and unhappy all day! In order to relieve my father's mental stress, I invited my father back to Maobao. From then on, Mao Bao is the god of my family!
In fact, to put it bluntly, young people are under great pressure now, and many old people and children are not around. They are lonely, just like my father, and there are children around who can't leave the house. Old people with a strong sense of loss are very fragile. The fun brought by pets relieves the pressure, fills the emptiness and relieves the impetuous mood …
10
Because with the development of social economy, people are getting busier and more realistic, which leads to the spread of loneliness.
You can also find that more and more people say they don't believe in love, a new generation of young people marry late and have children late, and even unmarried and infertile people. People get along with each other is complicated, and they need to pay for each other, but they care about each other and are suspicious of each other.
And a pet, its dependence on you can give people a rare sense of mutual trust, it will not abandon you because you have no money. Therefore, getting along with pets will not be suspicious, alert and unprepared, which can give great psychological comfort to lonely people.
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