Design Art Illustration —— What are the artistic styles of common illustrations in fashion design? Can you tell me more about them?

What are the artistic styles of illustration? 1. Plane illustration

. Graphic illustration is more general, because it is simple and intuitive, which weakens the details and perspective, and the recognition and accessibility are relatively faster, which meets the aesthetic requirements of young people for cuteness and cuteness, and is the easiest technique to make the picture show the overall effect; Usually, regular geometric figures or irregular vector figures are used to retain the original recognition form of the object, and with large color blocks, simple figures are used to make the main form more abstract or simplified, which has a wide range of Applications, such as posters, packaging, banner, app splash screen, game interface and so on.

2. Gradient illustrations.

Gradient illustrations are characterized by a large number of gradient techniques with low saturation, and the colors are generally similar; Its rich and delicate details, realistic picture style and steady visual atmosphere make the picture have great visual impact and layering. Among them, gradient illustration is subdivided into two-color gradient, translucent gradient, grid gradient, gradient blur and other forms.

3.MBE illustration

. This illustration style is characterized by simplicity, roundness and cuteness. Generally, there are design styles of extra-thick dark lines, Q cartoon images, round lines and vector lines+surfaces. The overall tone is fresh and lovely, which is generally used to remind icons and blank interfaces.

4. Texture illustrations.

Texture illustration is generally based on plane painting, and finally incorporates texture effect, and finally presents a picture with texture and light and shadow effect; This painting method generally does not draw lines, and most of them distinguish each element by the brightness of color blocks; By adding texture, noise, etc. , can increase the level and three-dimensional sense of illustration, and can effectively depict the details of the work; Give people a very simple feeling, more relaxed and casual; The graininess in the texture increases the details of the picture, making it more attractive and personalized.

5. Three-dimensional illustration.

Three-dimensional illustration can express three-dimensional things in two-dimensional space, bring perspective and space to the picture, and convey information better.

6. Illustration of strokes

. Stroke illustration can be simply understood as the combination of many lines, planes and icons, which echo each other to form a big picture, and many strokes are processed; Use lines and brush strokes more, and the overall picture is clean and tidy, which is often used in H5/App. Pay attention to the contrast of stroke thickness when daubing to measure whether it conforms to the routine.

7. Paper-cut illustrations.

Paper-cut style illustration is to make illustrations with paper-cuts, and superimpose layered paper-cuts to create different contents. Compared with traditional graphic illustration, paper-cut illustration can make the picture more layered and stereoscopic, and the form is more novel and interesting.

8. National tide illustration.

In recent years, the tide of the country has been highly respected. In short, the national tide is based on China's culture and tradition, blending fashion, style and tone. It is a collision between traditional and modern cultural thoughts, and it is also a dripping display of oriental aesthetics. Therefore, illustration combines the national tide culture, accelerates the spread of pictures and has a sense of fashion; At the same time, it also gives the brand more symbols and cultural values. Brands can take this opportunity to show their infinite charm and marketing potential in generate.

9. Light and shadow illustrations.

Light and shadow illustration can combine light and shadow to set off the atmosphere of the picture to the extreme, which is a perfect collision between imagination and reality. Through the change of light and shade levels, the vision is more stereoscopic, thus forming a stereoscopic image, making the picture more attractive and visually spatial.

10. Hand-painted illustrations.

Hand-drawn illustration is one of the most primitive illustration methods, which tests the creator's body and painting skills; By using hand-painted textures and graphics to convey emotions intuitively, art design language can make the audience accept emotions more directly, with intuitive images, real sense of life, rapid emotional appeal and more human touch than other illustration forms. Mostly used in art activities or animation poster design, the overall publicity is casual, with a strong atmosphere of life and great affinity.

What are the artistic styles of common illustrations in fashion design? Can you elaborate on it? 1. Popular style

Pop-style illustration art appeared and became popular in 20_ Lan50 _ Nafen, mainly through the creative techniques of commercial art, forming a brand-new artistic style integrating popular culture and commercial art. At the same time, the relatively grandiose cartoon images, newspaper prints and humorous slogans in pop style are unique to pop style, and pop style is very artistic [3]. Andy warhol is one of the most outstanding figures who have contributed to the development of pop style in the field of fashion design. He pioneered the use of paper, plastic and artificial leather as the basic materials for clothing production for the first time. His illustrations contain subversive design concepts, which are characterized by bright colors, avant-garde design concepts and bold color selection. To this day, the illustrations in Pop style still retain many similarities with andy warhol.

2. Abstract style

Works with abstract style are generally based on geometric points, lines, surfaces, circles, triangles and squares for in-depth creation, which has typical abstract characteristics in creative style. Mondriaan is one of the early successful figures in abstract style works. His abstract style is unique, and he pays attention to using various rectangular patterns as illustration content. This illustration art form has a far-reaching influence on abstract style. Take Red, Yellow and Blue, an abstract work created by a famous French fashion designer, as an example. Inspired by mondriaan's abstract style, this work uses various colors such as lines, triangles and rectangles to give the audience a unique artistic appreciation experience and give the work a strong visual impact and freshness.

3. Metaphorical style

The figurative style is different from the above two styles, and its graphic characteristics are generally realistic and realistic. Furthermore, the figurative style works show relatively direct lines, which can be generalized, exaggerated and deformed for decoration, thus improving the color sense of the works and highlighting the simplicity and exquisiteness of the works. Take miuccia prada, a famous Italian fashion designer, as an example. She used to have the ability to use illustrations directly in fashion design creation. She can fill illustrations in fashion design works, and her works pay attention to carefully shaping characters, highlighting the color and gorgeous feeling of her works [4]. In addition, the lines in the figurative style are elegant, which can give the audience a fantastic psychological experience, especially in fashion design, which can effectively improve the exquisiteness of design works and give people a smart aesthetic feeling.

What are the characteristics of illustrations?

The expression of artistic elements of illustration follows some general principles of artistic design more or less, but as a new art form, it must have its own unique design methods and principles. Therefore, as the most advanced color world expression art in the IT era, illustration art is a typical symbolic activity. "Trace" in the illustration art elements of modern illustration art, "trace", as its name implies, represents a kind of trace and is a kind of creative work trace. This kind of trace contains all kinds of tools and materials needed for creation, which play a vital role in the expression of illustration art. Good "trace" expression can often touch people's different cognition and feelings about illustration. Illustration is the re-creation of visual concept, and illustration design can be said to be the most expressive, which is closely related to painting art. Many expression techniques of illustration art draw lessons from the expression techniques of painting art. Therefore, his creative thinking and expression form undoubtedly have traces of artistic creation, especially in some changing laws and methods, and illustration creation is completely consistent with painting.

The creativity of illustration art comes from inspiration-brainstorming: the concept of success comes from many ideas and creativity. From here, list all the words related to the project and give them pictures. Inspiration comes from things that everyone will come into contact with, such as cartoons, cartoons, toys and pleasing packaging. The drawing of inspiration is inseparable from "traces". Different materials show different textures and textures, different textures show different strengths and effects, and different effects give illustrations different styles and interests. With the rapid development of information today, the concept and application of illustration is far from the traditional understanding. With the development of new technology, illustrations are created with various tools. The combination of traditional tools and digital groups greatly enriches the traces of illustration art elements. Coupled with the continuous progress of digital technology and printing technology, modern illustration presents a diversified, multi-style, multi-technique and distinctive personality development trend.

Aesthetic characteristics of illustrations

Illustration design, as a form of visual art, especially as a part of practical art, has its own aesthetic characteristics. Among them, the most obvious ones are as follows:

Purpose and restrictive factors

Second, practicality and popularity.

Third, visualization and intuition.

Fourth, aesthetics and interest.

Creativity and artistic imagination

6. Diversification and diversification

Due to the diversity of media, content, expression and appeal object, the aesthetic standards of modern illustration are also diversified and diversified.

There are many forms of modern illustration, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens.

Representation method of illustrations

Illustration methods mainly include photography illustration, painting illustration (including realism, pure abstraction, new figuration, comics, diagrams, etc. ) and three-dimensional illustrations. Photographic illustration is the most commonly used illustration, because ordinary consumers think that photos are true and reliable and can objectively represent products. As a poster advertisement, the biggest difference between photographic illustration and general artistic photography is that it tries to express the characteristics of goods and expand the realism of products, while artistic photography tends to weaken some real characteristics of the subject in pursuit of a certain artistic conception. As a photographic illustration of poster advertisement, it is best to shoot with 120 single lens reflex camera. According to the requirements of different subjects, some commonly used lenses are needed, such as wide-angle lens, telephoto lens, macro lens and close-up lens. Photographic illustrations of posters generally use color reversal films to ensure the quality of printing and plate making.

Most photographic illustrations are made indoors, and the background needs to be manually arranged to set off the main body. Spare lining materials include woolen cloth, velvet, cloth, paper, etc. Of course, you can also boldly try wall covering, woolen linen and so on. , has been listed, and we can also use the slide background if conditions permit. Their advantage is that they can meet the requirements of advertising creativity regardless of time, place and climate.

Sketch illustrations have the author's subjective consciousness and freely expressed personality. Whether it is fantasy, exaggeration, humor, emotion or symbolic emotion, you can freely express and deal with it. As an illustrator, you need to digest the theme of advertising creativity and have a deeper understanding of things in order to create excellent illustrations.

The most commonly used technique for drawing illustrations is inkjet printing, which is a technique of drawing through a pen by using the air delivery of an air compressor. It is characterized by no brush strokes caused by ordinary painting, natural picture transition and high application value.

Comic forms are also common in painting illustrations. Comic illustrations can be divided into exaggerated illustrations, satirical illustrations, humorous illustrations and humorous illustrations. Exaggerated illustrations grasp some characteristics of the described object to exaggerate and emphasize, highlight the essential characteristics of things, and thus strengthen the performance effect. Ironic illustrations are generally used to belittle hostile or backward things. They satirize in an implicit tone to achieve negative publicity. Humorous illustrations reveal innocent and unreasonable things in life through insinuation, allegory, pun and other rhetorical devices in a well-meaning smile, so as to make people laugh and understand something from laughter. Humorous illustrations make advertising pictures interesting and make people accept advertising information in a relaxed situation.

The chart in drawing illustration is a very suitable illustration form to express complex products, such as the operation procedure of new household appliances, the cooking method of a new food, the installation of household combined appliances, and various collocation forms of children's building blocks. , which can be used to introduce the correct operation steps to readers.