How to evaluate the behavior of celebrities carrying out live broadcasts to bring goods?

Live streaming is a trend at this time. There is a saying that if you stand in the trend, any pig will fly. Celebrities bring goods live. To be honest, they are not professional salespeople and cannot introduce the products well. They just use their fame and huge number of fans to expand the market. For enterprises, this is a good thing. But there are pros and cons. The good thing is that there are new consumer markets. The disadvantage is that this kind of consumer market is volatile, that is, which products are bought by celebrities and fans.

Celebrities’ live broadcasts can indeed use their influence to drive consumption, but they are not involved in subsequent after-sales issues. Many cases of live broadcast overturns also illustrate the instability of this emerging industry. Therefore, there is still a lot of room for standardization in the future of this industry. Of course, this industry will get better and better.