Skills of opening a clothing store How to arrange the decoration of the store reasonably?

The so-called moving line of a store is the trajectory of customers walking in the store due to factors such as store layout and product display. Although the route of a single customer is arbitrary, the trajectory of all customers is regular.

the dynamic design of the storefront is to let customers pass through more areas and see more products as much as possible during the shopping process in the store, and at the same time reduce the physical consumption of customers during the shopping process, and keep the shopping interest, freshness and excitement of customers at a high level.

therefore, dynamic line design is very important for a storefront, especially when the storefront is relatively large. Today, let's talk about some shop moving line design skills.

First, the habit of walking on the right

Most people are used to walking with their right hand and on the right. If there is no special guidance, you like to go to the right when you enter the store, and the flow direction is mostly counterclockwise.

then the products on the first set of shelves on the right will easily leave a deep first impression on customers. (Here, some new products and VP)

In addition, there should be fewer corners in the design of the shop on the right, and there should be no obstacles. Except for the entrance and exit, the store is generally a closed loop of flow.

Second, phototaxis

Physiological reflex, in the store, customers' eyes will be easily attracted by objects with strong illumination and attractive lighting atmosphere.

Generally speaking, customers don't want to go to the corner of the store. If the light at the tail end is still dim, customers will feel unsafe, so we need to make the brightness of this segment twice higher than the average brightness of other segments, which is also a trick to lure customers into depth. -Use dead corners to keep them from dying.

in a word, a good moving line design can guide the passenger flow to every location of the store, and ensure the maximum efficiency and overall output of the store.

third, the color trend

gathering popularity and attracting people is always an eternal topic of store management, and the drainage actually begins from the outside of the store. Proper use of color can improve a lot of passenger flow.

There is no temperature difference between cold and warm in color itself, but the psychological association of people's feeling of cold and warm caused by visual color. The light information of different wavelengths and colors acts on the human visual organ tube, and then is introduced into the brain through the visual nerve. After thinking, it is associated with past memories and experiences, thus forming a series of color psychological reactions.

Clothing stores can also make use of the psychological effects brought by colors to overcome the shortcomings of long and narrow shops. Colors such as yellow and red will have the effect of "advancing psychology" and urge people to move forward.

fourth, convenience

customers psychologically like a convenient and stress-free shopping environment and a simple and easy shopping process. Whether the route is smooth or not and whether the width of the route is suitable will directly affect the customer's desire to buy.

if the route is too wide, it will not only waste valuable space, but also affect the interest in buying because customers are far away from the goods. If the route is too narrow, customers will be crowded with each other and have an unpleasant feeling, which will affect their interest in buying. The most effective use of space, that is, the layout of terminals, should follow the principle of making full use of space.

five, easy to be curious

people will be interested in seeing special and personalized displays without a clear purpose to search. Characteristic moving line design is generally easy to remember, that is, it has obvious memory points, which can enhance customers' desire to enter the store and prolong their stay.

through the display with novel personality, it is easy to arouse customers' curiosity and want to come in and have a look. The more customers there are in a store, the more talents will come in. If there is no one in the shop, everyone is afraid to come in-I wanted to go in, but as a result, there is no one at all, so I have to think about it.

However, in recent years, the bigger the store is, the more stores are arranged, including putting some objects, sculptures, furnishings and furniture ornaments. Some people joked that when they arrived at the store, they didn't like the products, but the carved figures looked good. They asked where they could be sold ...

This shows that the display mainly attracted consumers' attention. This store may display a lot of unprofitable goods at important display points, but as a result, there are many customers, but there is no benefit. So we should grasp an appropriate degree.

- Summary -

As far as the design of movable line is concerned, it is as important as blood vessels in human body, and it is the "lifeline" of store management! The route maps of almost all shops with good business are carefully designed, and no one's route goes in one line and returns the same way. That route design is the biggest failure for the whole shop. I hope this article can inspire you!