What is drainage?

First of all, there are two kinds of drainage, one is online drainage and the other is offline drainage.

Let's talk about online drainage first, because I don't know what sales job you are engaged in. I take car sales as an example. There are many online drainage methods for automobile sales. For enterprises, it is possible to open the background in the vertical field of automobiles, such as car home, Easy Car, Know Car Emperor and so on. As long as you regularly publish market information about related cars on the platform, the platform will introduce your background to users according to geographical location and other conditions. You can get customer information through background login, and then communicate with customers by phone. For individuals, you need to position yourself for online drainage. Salespeople are usually proficient in the products they sell. As a product recommendation officer, you can share your views on products, product descriptions and fancy show products on the online platform. Like today's headlines, Tik Tok is a good drainage platform. The key elements of online drainage are as follows: 1. Determine the location of your account, which determines your content output. What is it for, brand communication, selling goods, or sharing professional knowledge? Whether its style is funny or life and so on. It should also be clear. Second, plan your content structure and what you want to show your potential customers. This determines whether your customers can be interested after seeing your information. Third, we must persevere and persist in doing it. Online drainage is not a short-term job, but a long-term task. You must insist on displaying your products in various ways on the communication platform, so that your account reputation and influence will continue to ferment.

The second kind of offline drainage, the best, most direct and most effective way of offline drainage is to sweep the street. Of course, sweeping the street is also skillful. Blindly sweeping the street is a waste of time. I'll share a few street sweeping tips with you. 1 Sweeping the street needs to know how to borrow money. When you first arrive at an office building or a shopping mall, it is basically time-consuming and laborious to get the customer information you need, but if you can establish a good relationship with office security guards or some shopkeepers in the shopping mall, they can help you get more useful customer information and even help you analyze how to effectively interest your potential customers. 2. Be good at using the surrounding environment to sweep the street. For example, at a bus stop, if you are a car salesman, most people who take the bus will be your potential first-time car buyers. If you give them leaflets or small gifts while they are waiting for the bus, they will still be more willing to accept them. It's best to wear the company uniform to sweep the street, and it's best to bring the work number plate, which will help to increase the trust of strangers.

Except sweeping the streets. Another good drainage is to manage your old customers. For example, the recommendation rate of old customers in the automobile industry and the secondary car purchase rate are very high. Generally, salespeople who have worked for more than three years can earn more than 10,000 yuan a month without accepting new customers. Because they have enough resources of old customers, old customers are more likely to introduce new customers to them.