First, the advantages of college students' entrepreneurship

1. Full of passion. College students are often full of hope for the future. They have young blood, exuberant vitality and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have. 2. There is technology. College students have learned a lot of theoretical things at school and have high-level technical advantages. At present, the most promising career is to start a high-tech enterprise. The importance of technology is self-evident. From the very beginning, college students' entrepreneurship will definitely go to high-tech fields, and "exchanging intelligence for capital" is the characteristic and the only way for college students to start their own businesses. Some venture capitalists are often willing to fund their business plans just because they take a fancy to the advanced technology mastered by college students. 3. Modern college students have innovative spirit, confidence and desire to challenge traditional ideas and industries, and this innovative spirit often creates the source of motivation for college students' entrepreneurship and becomes the spiritual cornerstone of successful entrepreneurship. The biggest advantage of college students' entrepreneurship is that they can improve their ability, increase their experience and apply what they have learned. The biggest attraction is that you can realize your ideals and prove your value through successful entrepreneurship. 4. College students face a good entrepreneurial environment. At present, colleges and universities from the central government to local governments enthusiastically encourage and support college students to start their own businesses after graduation. Governments at all levels have formulated a series of preferential policies for college graduates to start businesses, and colleges and universities have also actively created various conditions for college students to start businesses. For qualified college students, there is a rare opportunity to start their own business. Second, college students' entrepreneurial disadvantages 1. Due to the lack of social experience, college students are often blindly optimistic and psychologically unprepared. Many entrepreneurs feel very painful and even depressed about the setbacks and failures in starting a business. Everyone started a business before, and when they saw successful examples, their mentality was naturally idealistic. In fact, behind success is more failure. Seeing success and failure is the real market. Only in this way can young entrepreneurs become more rational. 2. Rushing for success, lack of market awareness and enterprise management experience are important factors that affect the success of college students' entrepreneurship. Although students have mastered some book knowledge, they lack the necessary practical ability and management experience. In addition, because college students lack sufficient marketing knowledge, it is difficult for them to be competent as enterprise managers at once. 3. College students' understanding of entrepreneurship is still limited to a beautiful idea and concept. In the business plans submitted by quite a few college students, many people also try to attract investment with an idea that they think is novel. Such a thing did happen abroad before, but it is almost impossible today. What investors value now is how high the real technical content of your business plan is, to what extent it cannot be copied, and how big the market profit potential is. For these, you must have a detailed and thorough feasibility demonstration and implementation plan, not the idea that people can pay the bill in a few words. 4. College students' market concept is relatively weak. Many college students are willing to talk with investors about how their technologies are leading and unique, but rarely involve how much market space these technologies or products will have. Even when it comes to the topic of market, most of them just intend to spend money on advertising, but they have no idea about important aspects such as target market positioning and marketing means combination. In fact, what really interests investors is not necessarily those extremely advanced things. On the contrary, those products or services with ordinary technical content but meeting the market demand are often favored by investors. At the same time, entrepreneurs should have a very clear marketing plan, which can strongly prove the possibility of profit. 5. Self-employment is mostly engaged in some traditional industries with low technical content, and the success rate is low. In the self-employment plan competition that college students take part in at school, most of the projects are about high technology. Once students leave school after graduation, it is often beyond their power to start a business on their own. Because some venture capital companies are unwilling to invest in small-scale and risky enterprises like student startups. Therefore, most graduates choose traditional industries with less start-up capital, easy start-up and relatively small risks, such as catering, consulting and retail, which are small in scale and suitable for themselves. On the one hand, it can save costs, on the other hand, it can also accumulate experience first. There is no doubt that people have high hopes for college students' entrepreneurship. Although the state has introduced preferential policies to guide college students to start their own businesses, at present, not many college students choose to start their own businesses, and the success rate of starting their own businesses is not very high. 6. The comprehensive quality is weak. First, there is a lack of knowledge in management, law and venture capital. Although most students have learned some management knowledge in college, they are relatively lacking in personnel management, financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and so on. Most of the companies they founded have set up their own management teams, and sometimes there are famous MBA members, but the management ability of most companies is still quite weak. Secondly, the comprehensive quality ability is weak. On the one hand, college students' will quality is not thorough, such as consciousness, perseverance, self-control, courage and decisiveness.