From what angles should we grasp a product that can meet the "emotional needs" of users?

A: At present, products are constantly upgrading from quality competition. For better sales and broader market prospects, we began to focus on producing products that meet the emotional needs of users. Only by making the product concept more personalized and meeting the needs of the audience can we truly be invincible in the fierce market competition. We can control it from the following angles.

1. Target customers: Everyone has a lot of emotional needs for products. To grasp the methods and needs of users, it is necessary to locate the target customers of products. For example, the simplification of recommending children's school supplies, the knowledge of adult products, the amenity of products for the elderly and so on. Concepts that need to be designed and grasped will also have many qualitative differences for different customer groups. The control of users' emotional needs is inseparable from the consideration of group specificity.

2. Go deep into the group to do research. What are the needs of users and what does the design concept of products need to bring to consumers? It's not just an expression. It is more important to conduct market research and dig deep into customers' needs, rather than thinking theoretically. There are many research methods. We can choose to go to questionnaires, ask questions, and of course we can also choose to go to field research. The forms should be as diverse as possible to make the samples more representative. At the same time, the survey groups should be as diverse as possible, the sample size should be large enough, and the errors should be reduced as much as possible, so as to better, scientifically and reasonably grasp the needs of users.

3. Cultivate seed users and make friends with users. If you want to meet the needs of users, you must first show your attitude and sincerity. Only by making friends with users and deeply understanding their needs, can you better improve the service and output of products and control the consumer psychology, service demand and experience of products to a greater extent. It is conducive to the better adjustment and transfer of industrial institutions.

4. Always keep learning attitude. With the advent of the era of big data and the popularity of the Internet, there are more and more demands from users and more hierarchical demands. It is a dynamic and unchangeable demand model, so we need to keep the attitude and concept of learning forever, dynamically grasp the needs of users, not far away, and need constant feedback and constant adjustment. Only in this way can we keep up with the development and progress of the times.

To sum up, no matter how high the product quality and advanced technology are, products that do not meet the needs of users will eventually be eliminated by the market. It is necessary to determine the target customer base, conduct in-depth research, make friends with users, and dynamically control the product demand of users. I believe that if we do the following well, we can maximize the customer satisfaction of our products.