I made an IT blog website with little traffic. How to improve the traffic of the website?

As we all know, how to quickly improve the website traffic acquisition is the focus that every webmaster is most concerned about, and it is also one of the commonplace topics. The following are some commonly used methods to improve website traffic compiled by Fat Cat Technology, hoping to help everyone.

First of all, the website itself

1, do a good job in website construction

As the saying goes, "internal factors determine everything." Doing a good job in building your own website is one of the prerequisites for rapidly increasing website traffic. No matter your website domain name choice, website theme, website mode, website color, website graphic, website keyword, website and its code optimization, etc. You need to be concise, friendly, accurate, effective, convenient, fluent and fascinating. Be careful not to cheat. Otherwise, even if your website traffic is high, you can't retain customers and realize traffic realization. Everything is empty talk. At the same time, website optimization must not cheat, otherwise the best effect will be lost instantly by search engines.

2. Ensure the speed of the website.

In a sense, the number of visits to a website depends on its speed. A website that takes only a few minutes to open a page is bound to make users lose patience more easily, which means that you have lost a hard-won page view. So be sure to ensure the speed of the website.

3. High-quality website content

The most important thing for a website is to publish valuable information or content on its own website in time and give full play to the functions of the website, such as highly relevant original articles, new product information, preferential promotion information and so on. It is no secret that high-quality website content can bring objective visits to the website. High-quality website content and reasonable search engine optimization are the basis of successful website promotion. Research shows that most consumers visit manufacturers' websites to find company contact information or basic product information. The more detailed the effective information provided by the website, the higher the satisfaction of users.

Second, information promotion.

The essence of information promotion is to put information in efficient and popular places to achieve the purpose of gathering traffic.

1, soft text promotion

By writing original high-quality soft articles and putting them on news, blogs, forums or industry websites, you can get traffic from external websites. However, your soft text must be "soft", which can't affect the theme and have obvious advertisements, otherwise it will only hit a wall.

2. Blog promotion

It is still very effective to set up your own promotion blog on high-weight and high-exposure blog sites such as Sina blog, Tianya blog and Netease blog, and then "raise" it well, and then regularly send some hot information, soft text promotion or highly relevant professional articles. At the same time, it's best to see how excellent other people's blogs are, learn more and learn more.

3. Weibo promotion

Register Sina Weibo and Tencent Weibo, and if possible, open the official Weibo for better display and promotion. In Weibo, the marketing of jokes is very common. A humorous or incisive joke, a novel or profound joke, with related links or watermarked pictures on your website, can often spread quickly. At the same time, Weibo is also the center of resource integration and news dissemination. Therefore, apart from the celebrity effect, more tangible and life-oriented things can make your Weibo young forever!

4. WeChat promotion

Today, with the gradual popularization of smart phones, the role of WeChat is very significant. Excellent graphic, audio, video and other content can even lead to infinite diffusion from point to surface. 1 Manor believes that the promotion of WeChat should be as concise and refreshing as possible, otherwise it may be kicked in the circle of friends.

5. Forum promotion

Forum promotion is not to keep posting advertisements in a version of the forum, nor to add a URL to the signature and then swipe the screen wildly, which not only consumes energy, but also has a poor effect. The forum administrator can delete all your posts with a few mouse clicks, and seal your ID by the way. The influence is quite bad, just like sending spam. Maybe there is a way to try. Make all kinds of articles on your website into links and put them in categories, and publish them on the relevant sections of relevant forums at one time. This will not only bring convenience to some people in need, but also prevent them from being deleted because of too straightforward advertisements. You can look for any type of forum.

6. Baidu (the world's largest Chinese search engine)

You can post some graphic content with keywords or watermarks or links to your website in Baidu sections such as Post Bar, Library, Zhihu and Experience. Baidu's first Chinese search engine address is very effective.

7、QQ

Almost everyone who can surf the Internet has QQ. You can make full use of QQ space logs, materials, pictures, talk and other sections and QQ groups for instant promotion. The effect is also a lever.

8. Mail promotion

Since the birth of the Internet, e-mail has been one of the important channels for network promotion. If done properly, it will also play an ideal role in publishing relevant email information to the target population through internal or external lists. Common forms such as news mail, member newsletter, electronic publications, etc.

9. Pick the net to promote sales

10, text promotion

Adding links to the text is also a good way to promote it.

1 1, and publish information on various free information publishing platforms such as 58 Tongcheng, Jiji.com and People.com..

Publishing information online can be said to be the simplest way of online marketing. There are many websites on the Internet that provide supply and demand information, and most of them publish information for free. Sometimes this simple way can achieve unexpected results.

Third, search promotion.

1, search engine optimization

That is, by optimizing the website structure, website content, website external chain and other aspects, the search engine will be more friendly to the website, so as to gain the ranking advantage in the search engine and introduce traffic to the website.

2. Submit the website for inclusion.

Submit your website in Baidu, 360, sogou, Monkey King, Aiwen, Youdao and other search engines or website navigation or free information websites, thus increasing the possibility of website being included and searched, and also playing a certain role in improving website traffic.

3. Bidding promotion

By purchasing the advertising space on the search results page, we can achieve the purpose of website marketing, such as baidu promotion. Because advertisements only appear in related search results or related web pages, search engine advertisements are more effective than traditional advertisements and have higher customer conversion rate. This has a very obvious effect on improving website traffic.

4, strive to improve the page PR

When a website has a high PR, its ranking in search engines is naturally much higher.

Fourth, compulsory promotion.

1, platform virus marketing

Through efficient information dissemination, for example, with the help of WINDOWS operating system platform, we can achieve the purpose of widely advertising, forcibly binding and spreading advertisements.

2. Picture virus marketing

This creative way of publicity can bring a lot of traffic to the website in a short time. For example, all kinds of signed pictures, or pictures uploaded by LOGO or watermark. Because many times, we may know your website from pictures.

3. Promotion of Internet cafes

Many people come into contact with computers from Internet cafes. If you visit your website for the first time, you will be impressed. If you have a good relationship with the owner of the Internet cafe or the network administrator and ask him to set the homepage of the Internet cafe computer as your website (generally, you can't modify it without administrative authority), then your website will be sold inadvertently.

4, the use of software promotion

Using software to promote is one of the most convenient ways to promote, which can save a lot of time and energy and is a good way to promote websites in the early stage. Common promotion software includes: forum group software, qq group software, email group software, guest book group software and search engine login software. Through a large number of posts, your website information will soon be seen by netizens and concerned by search engines.

5. Client binding

Embedding a website area or linkable website icon in some widely used client software can quickly let a large number of netizens know about this website, but the cost may be quite high unless a profitable way can be found for the other party.

6. Binding between users

Use the active communication between users to spread information like a virus, so as to achieve the purpose of promotion. While providing users with valuable free services, we should also attach some promotional information. Common tools include free e-books, free software, free Flash works, free greeting cards, free e-mails, free instant chat tools and other tools and contents that can bring convenience to users in obtaining information, using network services and entertainment. If used properly, this viral marketing method can often achieve very remarkable results at a very low cost.

Verbs (short for verb) promote friendship.

1, friendship link

Exchanging friendly links is undoubtedly one of the important measures to improve the weight and traffic of websites. You can find some websites that have higher PR than yours and are not overwhelmed by friends. Whether it's a text connection or a picture connection, it's best to show your friends in a prominent position on the home page or an important secondary page.

2. Advertising or content exchange

Similar to friendship links, you can find some websites with similar traffic or complementary content to exchange advertisements or content, and the effect is also very good.

3. Publish information on various websites, guest books, forums, chat rooms, newsgroups or other interactive places to attract attention.

You can post less obvious advertising information in guest books, forums, chat rooms, newsgroups or other interactive places of various popular and high-quality websites. You can promote it imperceptibly, such as leaving your website when discussing a certain issue, or simply putting advertisements in your forum signature. Communicate sincerely with netizens and mention your website and content in appropriate places. This can increase traffic and make more friends at the same time. Why not?

4. Do your own activities or cooperate with other websites to promote online.

You can organize your own activities or cooperate with other websites to carry out activities, which not only increases the interactivity and affinity of the website, but also enables your website to quickly increase the number of registered members and visits in a short time and enhance the popularity of the website. But remember that if this activity is large-scale, or offline, then you have to pay a certain material price. If it is co-organized with others or online, it is still acceptable.

Step 5 make more friends

There is no more important way to promote it. Make more friends and know all kinds of friends. For example, you have a good personal relationship with the stationmaster of a commercial station, and you can use his relationship to help you promote it within his authority. If you know a writer, maybe he will take the initiative to help you write articles and promote your website.

6, remind the collection

It is found that the number of visitors to a website also depends largely on the preferences of visitors. How to add your webpage to visitors' favorites is a problem worth your time. In addition to making your website better and more attractive, it is also very effective to use some java pop-ups to remind visitors to join favorites.

Sixth, the promotion of status class.

1, business card promotion

Print some business cards, print website, telephone number, WeChat QR code, etc. And send them to customers and their friends.

2. Distribute promotional cards or leaflets.

Distribute promotional cards or leaflets about your website in crowded places, and the effect should not be too good.

3. Shop recruitment or POP or Yi Labao promotion.

Shop recruitment or POP or Yi Labao is also one of the important media to promote your website. Like flags, they are easy to notice and remember.

4. Work clothes or work cards or signs, etc.

Put your website LOGO or website or theme on work clothes, work cards, signs, etc. It is also effective for our own people to achieve random publicity in their work.

Seven. Activity promotion

1, create a sensation

The application of celebrity effect and hot spot effect is misleading, ambiguous, creative, interesting, professional or humorous. Judging from the visit data, there are quite a few visitors.

2. Participate in various leaderboards and selection activities.

Many large websites have set up many ranking and selection activities. Various traffic statistics systems are a free publicity channel, and special evaluation websites are a good place to publicize their own websites voluntarily. There are also some web page contests, website TOP 10 and other activities, which not only increase the number of visitors, but also provide a good opportunity for webmasters to become famous. However, not all ranking or selection activities are required, so you should choose carefully.

3. Cooperate with merchants

You can cooperate with merchants to carry out some related activities and mobilize netizens to participate, but there must be good rewards.

4. Develop free services.

It is one thing to say "Please visit Manor No.1 and learn about our farm and ranch", but it is quite another to say "Welcome to exclusive online land claim, online animal adoption, online package customization and real-time monitoring of farm and ranch".

VIII. Media Promotion

1, newspapers and magazines, radio and television

2. Website Alliance

Through the large-scale advertisement of the website alliance, netizens can click and charge according to the effective click volume. Although this method is simple, it is recognized as an effective promotion method in the industry. At present, there are basically CPM (charge according to effective display), CPC (charge according to effective click) and CPA (charge according to effective registered members).

3. Start an electronic magazine

Establishing an electronic magazine (weekly, monthly or quarterly) can help your website expand its influence, improve its integrity and achieve greater development. You can send it by email, or let visitors subscribe to your mailing list server directly.

IX. Platform Promotion

1, release products on platforms such as Taobao.

As the saying goes, "it's good to enjoy the cool under a big tree." In the initial stage of website development, related products can be released on large-scale trading platforms with high cost performance such as Taobao, and then customers can be transferred to their own websites smoothly.

2. Grab the sofa under celebrity blogs or articles.

Make full use of celebrity blogs for publicity. Now many celebrity blogs have more than10 million visits. If everyone can grab the sofa every time, the traffic will be considerable.

To sum up, there are too many ways to improve website traffic, but the basic things are always new. We don't always hold the attitude that we can get things done at no cost or with less money, because we have to know that only what we have paid is. In order to continuously improve website traffic, webmasters should not only create website content well, but also provide original content sincerely, sincerely seek friendship and interconnection, enthusiastically serve website audiences and devote themselves to creating website characteristics. When the traffic comes up, the website is "alive" and "fire".