What should I pay attention to when conducting a questionnaire survey?

(1) Setting the scope of investigation

1. The key to setting the scope of the investigation question is to focus on the purpose and needs of the topic and never deviate from it;

2. Have a basic estimate of the possibility of answering questions. Some personal questions are hard to answer.

3. There are so many questions that it takes too long to complete the questionnaire. , all need to be avoided.

(b) Write down specific questions

1. The questions listed should be simple and clear;

2. Eliminate the doubts of the respondents. Generally, a question only contains one survey index;

3. The question is not tendentious and cannot induce the respondent to answer;

4. Similar questions are arranged together, and the order of the questions is based on the principle of easy first and difficult later, and the open questions are put behind as far as possible;

5. Generally speaking, questions involving facts are selective; The question of understanding opinions can be expressed by 1-5 (for example, 1 stands for strongly disagreeing; 5 stands for strong agreement);

6. After the questionnaire is completed, invite others to play the interviewee and try to answer the questions in the questionnaire. These experiences can greatly improve the quality of the questionnaire.

Category:

Questionnaire survey can be divided into paper questionnaire survey and network questionnaire survey according to different carriers. Paper questionnaire survey is a traditional questionnaire survey, and survey companies distribute these paper questionnaires by hiring workers to collect answers. This form of questionnaire has the disadvantages of troublesome analysis and statistics results and high cost.

Another kind of online questionnaire survey is that users rely on some online questionnaire websites, which provide a series of services such as designing questionnaires, distributing questionnaires and analyzing results.

The advantage of this method is that there is no geographical restriction and the cost is relatively low. The disadvantage is that the quality of the answer sheet cannot be guaranteed. At present, surveymonkey, a foreign survey website, provides this method, and there are questionnaire networks, quiz stars and survey schools in China.