Wechat with customers

Chatting with customers on WeChat, whether you are doing WeChat business or doing business, talking and chatting is a very important personal skill. In the face of customer inquiries, how to chat with customers is very important. Let's take a look at WeChat chatting with customers.

Wechat with customers 1 First of all, if you are a new customer, don't boast as soon as you come up.

Because everyone is not very familiar with the situation and rashly praises customers, if you can't grasp the pain point, it will only make them suspicious and even disgusted.

Second, if you are familiar old customers, you must pay attention to their changes.

Third, the details are very important.

If you want to praise others, please praise them from specific things, problems and details.

Typical words are "Look at your circle of friends. You are the mother of two children. You can't tell. How do you usually maintain it? " And "Your voice is very nice,,,,," Your head looks so young,,,, and you can praise everything you see.

It should be noted that people are divided into groups, and praise is divided into ages.

* 20-30 years old, what is most needed is appreciation.

This group is relatively young, and they like friends' communication best. We play more of her friends and discuss some things with her. If we can realize her little dreams and goals, we can establish further relationships with our customers. Therefore, when talking, it is best to discuss and make a proper joke.

* 30-40 years old, what is most needed is praise.

Customers of this age group are generally married and have achieved little. This part of the crowd really needs the affirmation of others.

The starting point of our praise should be more reflected in "young and promising" and "professional". At the same time, it is also an appropriate way to praise the younger generation and latecomers and ask customers how to succeed.

* 40-50 years old, what is most needed is worship.

This group is relatively older, and if they are facing the younger generation, they prefer the worship and appreciation of others.

In the face of such a customer group, the way of praise mainly reflects the worship of customers and gives them a sense of accomplishment. Commonly used words are "what you said makes me feel enlightened" and "Oh, I see, your taste is better". In the process of communicating with such customers, praising and admiring customers is an essential skill.

Everyone likes nice words, but praise is an artistic activity. A good sense of proportion can not only enhance the customer experience, make customers feel comfortable, but also get orders and profits from the products. Why not?

Find each other's pain points

In the process of chatting, we can just ask questions and observe what the real pain points are in each other's hearts. If there is a problem, customers will suffer; If the pain is big enough, there will be a need to buy; With the purchase, there will be sales.

Explain what is the pain point first. The pain point is not a problem, not a demand. Problems and demands may make customers pay, but the pain point is that consumers will definitely pay. The difference between them is "possible" and "certain". This also explains why many people run away after chatting, because you didn't dig out his pain points, but stayed on the surface of solving the problem.

For example, it is easy to understand. For example, before Meitu Xiu Xiu, most image processing software (such as PS) focused on improving the performance of image processing. What is the biggest obstacle for users to use image processing software at this time?

I think it may not be the performance of image processing-for most people, the performance of PS is good enough.

At this time, the biggest obstacle for users to use image processing software may be ease of use, so "ease of use" may be the pain point. Meitu Xiu Xiu seized this pain point and made efforts to improve ease of use, which has achieved initial results.

Tap the pain points of users and tell them that my products can relieve the pain! If the user doesn't feel pain, create a pain point. This is a common strategy in marketing.

Many customers who run away after chatting, in most cases, you don't find his pain points, so he doesn't want to continue chatting with you.

Seeing this, you will definitely say, how did you find the pain points of your customers? What exactly do they want? I found that they really want too much. Which one do they want?

Here's a very simple way-

Find your own pain points and put yourself in others' shoes.

Everyone is not completely independent and unique. Although it is your pain point, there are a group of people behind it. This group is not small at all. Solve your own pain points and solve the pain points of a group of people. So, think about the function of your product, then combine your own pain points, and then push yourself and others, so that you can know the pain points of most target customers.

Finally, one more thing: the real pain point is not desire, but fear. Women are afraid of aging, and they will not look good when they are old, and their husbands don't like it, so they need skin care products. Old people are afraid of illness, and when they get sick, they feel uncomfortable. They may also face death, so they need health care products.

With customer wechat 2. How to open a topic with strangers?

Many micro-malls are open when chatting with friends for the first time, but they are too fast, and there will be some explicit or inflammatory topics. The topic revolves around the word "we". Excuse me, what does it matter to me how good you are? What does it matter to me which one of you earns how much money? You said you would make money with me, but I only talked to you for less than 10 minutes, and you made me believe you. Do you think this is reliable? Not reliable!

When we are doing WeChat business, the skill of chatting with strangers on WeChat for the first time is not suitable for product sales guidance, and the probability of transaction is very small. If we get too close, we will lose more than we gain. Then how can we open the topic, make a good impression and establish a trust relationship for the future? We can have the following two chat skills.

1, open question

Skills of open-ended questioning: This is just a question with multiple answers. What are the benefits of learning and using it? What is its function? You can understand the customer background, understand each other's weaknesses, increase the topics of communication with WeChat operators and customers, and avoid embarrassing situations, so as to leave a good impression on customers and let them extend more topics.

Step 2 ask closed questions

A closed question is a question, an answer, and after others have answered it, there is no topic to continue. This kind of question is threatening, just like a policeman interrogating a prisoner. Very depressed, sometimes he doesn't know whether to answer or not. Many people don't use open chat when chatting, but use closed chat, which makes it difficult to open the topic. Many people don't reply to your questions because they don't want to answer your questions.

Therefore, the correct way of asking questions has a lot to do with promotion. At the beginning of sales, it is easy to make mistakes, such as selling at the first meeting, being too active, one-sided and ignoring the feelings of others.

Second, how to build trust.

Day 1: Don't talk about products for the first time. You can talk about the trend of doing WeChat business, such as: "Where do you usually go to class? I have a question for you. I don't know if it will bother you? " "now wechat business is not good. Is there any way to add it to accurate fans? " Chatting begins with a consultation, so most people will chat with you like this kind of question, because everyone likes to be praised by others. To put it bluntly, it is to kiss each other's ass, be modest and easy to chat.

It's like a boy trying to pick up girls. At first, it was impossible to say that I liked you very much. Can you be my girlfriend or a beautiful woman? So many people will think that this boy is a pervert or a psychopath.

It was hacked by others soon. The same is true of sales. It is definitely inappropriate to promote sales at first. When talking about some sensitive topics, you can find some excuses not to talk, but you should make a good mark.

The next day: I want to change my address. For example, a man is called Brother XX, a handsome boy when he is younger than himself, a girl who thinks she is older than herself, and a beautiful girl when she is younger than herself. Thank you very much for sharing yesterday, which helped me solve some problems. Therefore, the second communication mainly talked about some life-related things. Don't talk about products and industries, which is conducive to progress.

Day 3: Find a question to discuss with him. Brother, for example, taught me how to develop several agents these days. Brother, it's hard to recruit agents these days. Do you have any good ways to talk to him and spread the ability of your team from the side, but you can't spread it deliberately, otherwise people will resent it. At the end of the conversation, make excuses.

The fourth day: I talked to him about the agent I talked about yesterday and said that he had been paying attention for a long time and finally came today. I want to thank brother XX for teaching me the method, in short, say more good things. This purpose is mainly to make him feel that he has never made a bill. Is it really his bad luck? Of course he doesn't think so. He will think that your team is really feasible, so that he can have confidence in our team. In due course, he will be advised that we have internal training courses. Do you want to go in and listen?

On the fifth day, I talked about how to enjoy the WeChat resources in the official WeChat account and how to use the existing resources to generate different benefits, and illustrated them with examples, then guided him into our team and introduced the advantages and operation methods of our team.

On the sixth day, do not contact them. Why? Give him time to think about it.

On the seventh day, spread the news from the side, how many agents have been developed, how to enjoy resources, and the minimum way of cooperation to make the other party accept you.

Wechat and Customers 3 Eight Tips of Wechat Sales Skills and Words:

Customer: I'll think about it.

Countermeasures: Time is money, so it's now or never.

Prompt 1: query method

Usually, customers are interested, but they may not be clear about your introduction, such as a certain detail, or have ulterior secrets (no money).

Make it clear before you prescribe the right medicine (sir, I didn't explain anything clearly just now, you need to think about it, you can add expressions to avoid being too blunt).

Tip 2: Hypothesis method

Assuming that the transaction is completed immediately, what benefits can the customer get and what may be lost if the transaction is not completed immediately.

Take advantage of people's greed to make a deal (Mr. XXX, you must be very interested in our products. Assuming that you can get XX gifts by buying now, we may only have a promotion once a month. Nowadays, many people want to buy our products. You might as well try our products. It's a rare opportunity+emoticon).

Customer: It's too expensive.

Countermeasure: You get what you pay for, but it's not expensive at all.

Hint 1: comparison method

Compare similar products (our products are much cheaper than those of XX brand on the market, and the quality can't be said), and compare other products of the same value.

Tip 2: Disassembly method

Disassemble several parts of the product, each part is not expensive, and it is cheaper to add them together.

Tip 3: average method

Divide the price into months, weeks and days, which can be used for a long time and is worth buying.

Tip 4: Praise method

Through praise, customers have to pay for face.

3. Customer: The market is depressed.

Countermeasures: buy when it is bad and sell when it is good.

Skills 1: Please.

A wise man has a trick. That is, when everyone else sells, successful people buy, others buy at the right time, and successful people sell. What is needed now is courage and wisdom.

Many people set up a foundation during the recession and please customers by saying that buyers are smart and successful (more about agents, let them seize opportunities).

Tip 2: Example Method

Example of predecessors, example of successful people, example of people around you, star ... make customers yearn for it, which shows that the product is really good and benefits many people.

4. Customer: Can you make it cheaper?

Countermeasures: price is the embodiment of value, and cheap goods are not good.

Skills 1: gain and loss method

Trading is an investment. What you gain, you lose. Just looking at the price will ignore the quality and service.

Tip 2: Card method

This price is really the lowest at present, and it has reached the bottom, which is really bad. Even if it is not the lowest, it should be said to be the lowest, reflecting our difficulties, but let customers feel that this price may really be reasonable.

Secret 3: Honesty.

In this world, there are really few opportunities to buy high-quality products with very little money.

5. Customer: It's cheaper elsewhere.

Countermeasures: the service is valuable, and now fakes are rampant.

Hint 1: analysis method

Analyze the advantages of our products compared with others from three aspects: quality, price and after-sales service.

There is really no need to show our quality, and the effect is excellent. The overall price is not cheap, but our after-sales service is good. Other low prices have no quality guarantee!

Tip 2: Steering Method

Don't talk about your own advantages, but talk about the weaknesses of low-priced people in an objective and fair way, which will destroy the psychological defense of customers.

Tip 3: Reminding method

Be sure to remind customers that fakes are rampant now, so don't be greedy and cheap.

6. Customer: No budget (no money)

Countermeasures: the system is dead, people are alive, and there is no condition to create conditions.

Hint 1: prospective method

Tell the customer the benefits of the product and urge him to make a budget. Similar to the previous method, let him break down the price.

Tip 2: Attack the heart.

Analyzing products can not only bring benefits to buyers themselves, but also bring benefits to people around them.

7. Customer: Is it really that valuable?

Countermeasures: Suspicion is a spy, and behind suspicion is affirmation.

Prompt 1: investment method

If it's not valuable, so many people won't buy it, and we won't invest so much money to make this product. Since it's a good product, you should invest more, right? So it's really worth buying.

Tip 2: be sure.

This is to confirm that our products are worth this price. There is no need to say anything nice. We can continue to use price analysis, comparative analysis and case analysis.

8. Customer: No, I don't want ...

Countermeasure: There is no "no" in my dictionary.

Tip 1: brag

Although bragging is a big talk, it doesn't mean that what you said is untrue. I hope we will be more firm about this product and let our customers know more about it.

Let customers feel that you are an expert in sales (I know that when you came to ask me, you must have asked many stores to shop around, but basically all the customers I asked here have reached a deal, even if a few of them didn't, we became friends. )

Tip 2: comparison of mentality.

You can also sell products to others, tell your real situation and feelings, make customers feel sympathy and promote buying (that is, if you put so much effort into this customer, the customer can't miss it, and let the customer feel that you are sincere, of course, provided that you really care. )

Tip 3: dead grinding method

We say persistence is victory. In sales promotion, customers will buy products without asking.

Customers will always subconsciously be wary of us or refuse, so since they have done it, they must stick to it. Don't give up as soon as the customer refuses, then you are really a loser, at least you should try to maintain your last chance!

Customers don't make deals very readily, and they often keep suspense. That's because customers still have concerns, so we can only find ways to untie the knot in their hearts and do business ourselves. The above are the skills and words of WeChat marketing shared with you today. If you have any good suggestions, we can communicate together!