The most attractive lipstick advertising slogan (appreciation of MAC lipstick advertising promotion copywriting)

In recent times, MAC has often made some dazzling performances in the cosmetics industry. As the first brand under the Estee Lauder Group not created by Mrs. Lauder, it has always maintained its own unique brand in the field of cosmetics. Sex, so why is it rated as a marketing model in the cosmetics industry? Next, let’s take a look at how it adapts to the current situation to promote brand marketing.

1. Close cooperation with Internet celebrity KOL

(MAC)

Recently, MAC and the famous Korean makeup artist PONY Park Hye-min jointly launched PONY’s favorite love Makeup with elements of crystals and tarot card illustrations. As a professional makeup artist and beauty KOL, Park Hye Min is very sensitive to consumers’ makeup needs and pain points. She can provide the brand with the most professional and down-to-earth experience feedback and opinions. , plus PONY has a huge fan base and can bring huge sales to MAC in a short period of time. And because the quality of MAC's products is excellent, MAC is the icing on the cake and can survive for a long time with a good reputation.

2. Maintain close contact with young people

Cooperation models

MAC is in the trend of younger people In terms of marketing, it far surpasses many international big names. From the joint lipstick launched in January 2019 to participating in ChinaJoy in August, it has captured countless young people by using some IP elements such as the second dimension, games, DIY, etc., combined with these youth factors. heart.

Collaboration models

MAC's marketing has penetrated into the hearts of consumers in terms of content. For example, its joint lipstick with King of Glory, its promotional copy is: "Kiss, we Can win!” The copywriting is novel and creative at the same time. In the popular season of King of Glory, this copywriting not only has the characteristics of lipstick, but also has a close connection with the players’ desire to win in the game and is closely related to young people. Related.

It is precisely because of these excellent marketing and promotion methods that follow the trend that MAC can top the sales list in the cosmetics industry.