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How to write some brainwashing copywriting?

What is brainwashing copywriting?

I just can't erase that memory from your mind. I can't forget the first time I met you.

Let's take a look first. Over the years, we have been brainwashed into advertising copy. Below are 30 classic brainwashing copybooks, welcome to add.

● If you don't receive gifts this year, you will receive melatonin.

This is your meaning.

You are my Youlemei.

● Charge for five minutes and talk for two hours.

● Too beautiful, not powerful.

● If you want good skin, use Dabao in the morning and evening.

● Your energy is beyond imagination.

We are just porters of nature.

● Just do it.

● Don't take the usual path.

I don't tell ordinary people.

I came from Shenzhen.

● Garbage sorting, starting from me.

● The fresh green arrow is around.

● Which excavator school is stronger? China Shandong looking for Lan Xiang.

● Not all milk is called Telunsu.

● A belt better than cowhide.

● Eat more when it's delicious.

● Chocolate and music are more suitable for rainy days.

● Diamonds last forever, and one lasts forever.

When you have onychomycosis, one infects two.

Look at me again and I'll eat you.

● Where can't I order?

● Strict cleansing and washing are healthier.

Hao Di is really good, everyone is really good.

● The first step of genius, Finch's diaper.

● Don't call mom when you are hungry. Call you hungry.

L 'Oré al Paris, you deserve it.

To sum up, let's analyze the characteristics of these brainwashing copywriting. In fact, it is not difficult to find that they are very distinctive and have rules to follow. Through long-term observation and analysis, I can roughly divide them into the following categories.

1, the brand name is the advertising language.

Using your own brand name as advertising language can deepen brand memory and make advertising language more creative. The more direct the text, the more magical it is. Because the memory point is high.

Eat more when it is delicious.

Don't call mom when you are hungry. Call mom when you are hungry.

And drink more water in Taiwan Province province. Drink more water if you have nothing to do. There is also an absolute brand of vodka, which is absolutely delicious, absolutely awesome and absolutely delicious.

2. You can sing.

Not shouting, but singing. The slogan "Green Arrow Gum" is sung to the beat. People are extremely sensitive to rhythm and have muscle memory. If you don't believe me, sing slogans.

The fresh green arrow is nearby.

Nowadays, many advertisements have begun to adopt this routine, composing a ditty with copywriting. Song and dance, drinks and food brands are very common.

3. rhyme.

Rhyme works miracles. It is also to make the copy more reasonable and easy to read. Our poetry pays special attention to rhythm. You can recite 300 Tang poems. If there is no rhyme, you can recite a vernacular sentence.

Diamonds last forever, and one lasts forever.

The first step of genius, Finch's diaper.

If you want good skin, use Dabao in the morning and evening.

Like most lyrics, they always rhyme. If you want a good paragraph, you must rhyme. Wanshui Qian Shan is always in love. Can she touch her thighs? We can't stop on Tanabata tonight. Right? It is easy for you to remember this.

4. The name is very replaceable.

When people start talking about sarcasm, your advertising language is doomed to be extraordinary. Why do people tease? Because you can interact, you can adapt and it's fun. The name in advertising language is very substitutable, and changing the name will add more fun. When the name can be substituted, then the advertising language becomes a sentence pattern. Such as _ _ _ _ _ _ _ which is stronger, China _ _ _ _ _ _ _. On rainy days, _ _ _ _ matches _ _.

Chocolate is more suitable for music on rainy days.

Charge for five minutes and talk for two hours.

Which excavator school is stronger? Find Lan Xiang in Shandong, China.

Do you know how important underline is? The value of a thousand dollars is not exaggerated. Because this opens an interactive gap, everyone can play together, and I don't know how much communication cost is saved.

5. Tell me a phenomenon.

The advantage of phenomena is that they can explain many things. In other words, this slogan can be used in many places. When your ingredients are pure natural, when plagiarism happens, you can use one sentence: "We are just porters of nature". So, this slogan helps you speak.

When you enter an MLM organization, when you wash your feet, when the manuscript is washed, you may suddenly say "washing is healthier"

Fu Yan Jie, washing is healthier.

Your energy is beyond your imagination.

L 'Oré al Paris, you deserve it.

We are just porters of nature.

The magic is that you can use multiple life scenes. When the memory point is triggered, the slogan comes to your mouth.

6. The text is repeated.

The same word appears many times in a sentence, which is relative to listening to the sentence twice. Advertising language with repeated words is equivalent to repeating in your ear. For a simple example, I am me. Do I feel left and right channels?

A belt better than cowhide.

If you don't accept gifts this year, you will receive melatonin.

Besides, Apple's IPhone copy translated into Chinese is a typical example. The only difference is that every place is different. Bigger than big. The gifts that make mom happy are opened and opened again.

But to be clear, there is a word game. For example, be honest, really laugh, and laugh loudly. The brainwashing copy of melatonin is also true. The end of the previous sentence is the beginning of the next sentence.

7. Emotional.

An emotional copy, as if there was a person standing in front of you at that moment. He said something meaningful to you, so keep it in mind. Then, you use this sentence to influence the next person. Metersbonwe, Bang Wei and Bang Wei, for example, don't take the usual path. When a friend quit his high salary and decided to start a business, you encouraged a sentence, "Don't take an ordinary road in life", which is more in line with the context.

Don't take the usual path.

Do it.

You come from Shenzhen.

L 'Oré al Paris, you deserve it.

Emotional and attitude advertising language will make you understand the truth it expresses at some point. There will always be a moment when your mood and attitude will go with it. What was shouted at that time was the slogan.

8. Bring your own fun.

Some copywriters have a natural sense of joy. Especially sentimental, especially bored, will be inexplicably happy. You are my Youlemei, what a beautiful and loving word. This is what you mean, and it is the prelude to flirting.

This is your meaning.

You are my Youlemei.

Garbage sorting, starting with me.

I must say. Garbage sorting, starting with me. In fact, a simple and direct advertising language suddenly has hidden humor. Garbage sorting starts with me (this garbage). What a profound understanding this is. It's beautifully written.