Talking about the mentality of not doing self-media

Many people say that media is not a slogan now. It's a waste of time to make money from the media. Might as well go out and find a part-time job. I say this idea is wrong, and entertainment will never stop, no matter before, now or later. Not tens of thousands of people join the media every day, but thousands of people give up every day. It is very common to be unprofitable from the early stage of the media. What you have to do is to treat it as usual, check for leaks every day and accumulate your own experience. Many pits don't know that they can't do that. Therefore, setbacks are inevitable, and nothing is difficult in the world, as long as you are willing to climb. Persistence is not a simple thing, and natural results are better than simple things. In everything, it is important to stick to two words. When you see making money from the media, you will always come in. If you can't see the effect for a while, quit. This kind of person can hardly succeed in anything. I often see a lot of questions, "I have been doing it since the media for 2 months, and it has no effect. Should I stick to it? " "I have been working from the media for more than a month, and my income is less than three yuan. I have been entangled in whether to do it. " In fact, what I want to say most is to stick to it and do it as a sideline. Since the media is an industry that needs to be precipitated, the accumulation of fans can't be done in a day or two, and the works created by their own knowledge can't reach the level of high quality in a day or two. Xiaobai can learn and make content at the same time. Doing content well is the best way and the longest way! I have worked in the media for more than three years. I am writing this answer to share my experience and sort out my thoughts. You can refer to it First, due to the improper positioning of the media account, we need a positioning to make a lifelong account, so that the content of your account will not be chaotic, the account will be vertical, and the fan base will be single-minded, which will help realize the later advertising. Positioning account can be divided into three steps: ① The choice of graphic and video direction mainly depends on code words to make money, of course, it is also necessary to choose a positioning code word. Video is not only about choosing positioning, but also about how you want to show it to fans. I used to be a graphic artist, but later I found that video was easy to do, so I changed to video. Here is mainly about how to locate an account through video. (2) There are few platforms for co-development of graphics and video. Most self-media platforms mainly do video or graphic. For example, they mainly do videos, and big fish mainly do pictures and texts. If you don't know your position, you can choose the platform first, and then choose your position according to the style and field of the platform, which is better than what you dream of doing. (3) After choosing the field and choosing the platform you want to do, you will begin to understand the main push field of the platform. For example, you choose today's headlines to develop, and its fields include entertainment, parenting, travel, food, emotion, workplace, media, life and so on. You can circle 3-5 fields first, and then choose the most suitable output content according to your occupation, interest and professional ability. You can't just like and be interested, because this content is difficult to support long-term persistence and long-term output, so you should combine these three points to choose the field. Second, find a method of self-media material. If you want to really do a good job from the media and work hard in a certain field, you need to constantly learn the knowledge in this field and constantly improve your knowledge system. Looking for material, I recommend going to major websites. 1 background music website loves to give W (background music, audio material download) webmaster material (provide all kinds of free material) to listen to W (massive audio material, Non-profit website) ISOUNDFX (foreign sound material) ② Picture material website Petals W (ultra-high-definition picture material download) Find elements (various button-free elements and high-definition background) PIXABAY (massive free pictures) PNGIMG (free transparent background pictures) ③ Video material website Tribal Paradise (high-definition film and television drama material) trailer world (high-definition watermark-free trailer). Shashano (free download of high-definition video) new studio (super-many) materials) ④ Copywriting materials: Plot network (there are many plots in it, which are suitable for com 135 to edit myna's golden sentence 3. The original intention of learning to use media tools is to save time and find good media tools. It is very helpful for your account operation. 1. Data analysis tool, account assistant tool, to analyze what content has a large flow, the originality of your article and so on. Easy to compose music. We can filter the content according to the media platform, release time, content type, reading volume and so on. And we can set up our own question bank for this purpose. Don't "build a car behind closed doors", just write what you like. As a result, you have worked hard to finish writing the code or filming, and found that users don't want to watch it at all. 2 Watermelon Assistant Watermelon Assistant can see the data and content of the article on WeChat official account. If you want to make an official WeChat account, this tool must be used. ③ The function of optimistic constellation is easy to write for reference. 2. Screen recording tools, because there are also software collections in this area. There are a lot of online videos, and some of them can't be downloaded. At this time, we can record them directly. ①KK video ② Bumblebee video ③ Mobile phone comes with screen recording function ④ Screen expert ⑤ Quick screen 3. Editing tool Video account can publish 2-3 videos every day, so it is very important to have a good video editing tool to save time, cost and experience. (1) Beginners: Cutting is simple and easy to use, and many operations can be completed with one click. Suitable for beginners from the media to get on the road and understand the basic video editing skills. Basic editing steps: ① Import the material, prepare the required material in advance, and then open the clip and paste to import your material directly. ② Adjust the video size. Adjust the video size to the horizontal screen 16: 9. If you use the headline number, you will benefit from the horizontal video. This operation is in proportion. 3 Add audio You can choose your own recorded audio, or you can directly cut the audio inside, and there are some sound effects, which can be added appropriately according to your own specific situation. (4) After deleting the clip and importing the material, you can cut, delete and switch positions according to your own ideas. Click on the clip and you will see the key cuts and deletions. (5) variable speed, adjusting the volume variable speed is to change the speed of the video, become faster or slower. Volume You can adjust the volume of your own music or the original volume of your video. ⑥ Add subtitles. You can type the required subtitles yourself, or you can directly convert the voice into text. Appropriate stickers can also be added as appropriate. Basically, these are the steps of video editing. The editing software can be used in half an hour. The key point is to edit with your own editing ideas. (2) Advanced software: prpr tools need more time to learn. If you have time, you can go to Mile Mile, Mile Mile Many gods have free public relations tutorials. The basic operations of editing are deleting and adding. Whether getting started or strengthening editing skills, learning all the time is the way to long-term development. Of course, there are other editing software, so you can study editing methods and skills more when you have time. 4. Subtitles mainly include Subtitles Pass, arctime, Power Director and Subtitle Master. If you are on the mobile phone, clips and snapshots can realize the need to add subtitles without using other software. Fourth, understand the profit model from the media For the profit of the media industry, there are three models: making money by contribution, making money by community, and paying by knowledge. 1. Before making money from contributions, contributions were made for newspapers and magazines, with relatively harsh conditions and low contribution fees. Now relying on the rapid development of the Internet, the manuscript fee is also rising. Many self-media accounts have also begun to receive contributions. This kind of account attaches great importance to high-quality content. As long as your content is high enough, the manuscript fee is really not a problem. Some manuscripts are worth a month's salary of an office worker. Take a good look at the requirements of submission, such as article type, workplace, love, chicken soup, professional skills and so on. What are his requirements for the number of words in the article and the details of the article? Be sure to find out whether to contribute or not. Before deciding to contribute, read more articles written by bosses, see what kind of articles have the best feedback, understand the general idea of other people's articles, the extension of story lines and so on. In fact, submission is the easiest way to make money, and continue to make good investment. 2. Community profit Community profit is not cutting leeks! Don't scold yet! Community issues will involve many issues: personal IP, micro-marketing, community positioning and so on. There is no way to elaborate here. If you have an idea, you can follow me. Then I will talk about the main points in the article. What is a community? The original intention of building a community is to meet people's needs, pay close attention to your values, and constantly satisfy your pure sense of existence. Creativity and happiness. Therefore, in my eyes, community profit is to continuously export in some way, attract target customers, build trust, get recognition, and customers pay the bill. I also divide it into three modes: ① At present, it is popular to sell virtual products (courses, consulting, services, etc. ) and selling knowledge in the community is generally a free model in the early stage. This model pays attention to word of mouth, and the early profit is not important. After having a good reputation in the later period, such users are your loyal customer base. 2 physical commodity community (sharing professional dry goods in the early stage and bringing goods in the later stage) sells physical goods in the community. It also started with free sharing. This kind of users are very accurate and share the same type of knowledge at a fixed time every day. After users gain trust, they can start to promote products, and ordinary users will also pay the bill. ③ Service-oriented communities (members, one month, one quarter, half a year) don't sell products or courses, but sell their own personal brands. It takes time to settle down, especially since they have accumulated some works in the internet field (such as publishing books and courses). ), so that when you have a certain number of fans, many people will pay directly to become your members. You should do well this year. Community is the combination of product project, product layout and product profit. Basically, most people have product projects, but few people have the ability to design product profitability and product layout. Do a good job in community products, and the profit will not be less. 3. Knowledge payment Many people now have the concept of knowledge payment. In short, it is to spend money to avoid the pit. Knowledge payment will also be the mainstream of future social development. Free is good, but if you spend a lot of time looking for free resources online, you might as well spend time studying. Time can't be bought, and it will be the mainstream of future development. Knowledge pays well, that is, you can share what you do and sell what you want. For example, you can sell courses from the media. After all, there are many media pits, and many people will be willing to find experts to bring them. It's the wind now. The three profit models I shared above are what I am doing at present, which are applicable to media people at different stages. If you are a novice, you can start your own way from the media by contributing in your spare time. A blogger who shares dry goods from the media. If you think the article is useful to you, remember to like it ~