Advertising language and its beauty

(1) Dove Chocolate-The milk is fragrant and silky

[ Appreciation] The reason why this advertisement can be called a classic lies in the psychological experience of "silky feeling". Using silk to describe the delicate feeling of chocolate is lofty and imaginative. This advertising language makes full use of association and brings the charm of language to the extreme.

(2) De Beers diamond-a diamond lasts forever, and it will last forever

[ Appreciation] Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This advertising language of De Beers diamond not only tells the true value of diamonds, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamonds with love. This is indeed the most wonderful feeling.

(3) Coca-Cola-forever Coca-Cola, unique and delicious

[ Appreciation] In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola is changed every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

(4) Nestle coffee-delicious

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt feelings can be blurted out, which is where its classics lie. So that when Nestle collected new advertising words around the world with huge sums of money, it found that there was nothing more classic than this sentence, so it kept it forever.

(5) M&M chocolate-only soluble in the mouth, not in the hand

[ Appreciation] This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only reflects the M&; The unique USP of M chocolate sugar-coated packaging implies that M&; M Chocolate tastes so good that we don't want to keep it in our hands, stop for a minute.

(6) Pepsi-Cola-the choice of a new generation

[ Appreciation] In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They found the market from young people, positioned themselves as a new generation of Coke, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, and this slogan has made great contributions.

(7) Volkswagen beetle car-think small

Appreciation of the American car market in the 196s was dominated by large cars. When Volkswagen beetle first entered the United States, there was no market at all. bernbach once again saved Volkswagen beetle and put forward the idea of "think small", using the power of advertising, which changed the American concept and made Americans realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars enter the American market.

(8) Nike-just do it

[Appreciation] Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of Just Do It and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with the retirement of Jordan and the change of just do it to "I dream.", Nike's influence gradually declined.

(9) Nokia-people-oriented technology

[ Appreciation] It seems that "people-oriented technology" was not first put forward by Nokia, but the connotation of this sentence was brought into full play. As it turns out, Nokia was able to leap from a small brand to the first brand in the mobile phone market, which respected this concept and truly embodied the people-oriented concept from product development to talent management. Therefore,

(1) Maxwell's Coffee-Drips are fragrant and full of meaning

[ Appreciation] As the second largest coffee brand in the world, Maxwell's advertising language is a classic of language. Different from Nestle, McBride's sensory experience is better. Although it is not as straightforward as Nestle's, it conforms to the artistic conception when tasting coffee. At the same time, it closely combines the mellow taste of McBride's coffee with the inner feelings and can stand the test.

(11) Zhongjing Liuwei Dihuang Pill-the medicinal materials are good, but the medicine is good

Use up the Chinese charm! Reflect the product characteristics and reveal the universal truth.