What are the cases of social marketing concepts?

Q 1: 1。 Briefly explain the meaning of social marketing concept, and give an example of business operation that you think conforms to social marketing concept. Who can have one?

That is, enterprises need to bear social responsibility in the marketing process, rather than simply pursuing interests or meeting customer needs.

Because the concept is relatively new, there are not many such examples. Starbucks paper cup recycling counts as one.

Q2: Discuss the essential differences among marketing concepts, social marketing concepts and traditional marketing management concepts.

Modern marketing concepts include marketing concepts and social marketing concepts. The concept of social marketing is a revision and supplement to the concept of marketing. The essential difference between traditional marketing concept and modern marketing concept lies in whether to organize production and sales with consumer demand as the center.

Question 3: How did the concept of marketing evolve?

With the development of society, the concept of marketing has experienced a series of evolution and development, which can be summarized as follows:

1, production concept

The concept of production is one of the oldest concepts to guide the behavior of sellers. The concept of production before the 1920s was a business philosophy that emphasized production and neglected marketing.

2. Product concept

It is also an earlier business philosophy. The product concept holds that consumers like high-quality, multi-functional and distinctive products best, and enterprises should devote themselves to producing high-value products and constantly improve them. It comes from the "seller's market" where the market is in short supply, but enterprises are most likely to lead to "marketing myopia", which leads to operational difficulties.

3. Sales creativity

The four pillars of the promotion concept are: factory, product positioning, promotion and profit, which is a concept that emphasizes marketing and ignores product production;

4. Marketing concept

Marketing concept is a new enterprise management concept. This concept is based on meeting the needs of customers, that is, "what customers need, they produce." It is a philosophy oriented to customers' needs and desires, and it is the embodiment of consumer sovereignty theory in enterprise marketing management. Carry out a marketing revolution.

5. Social marketing concept

The concept of social marketing requires marketers to consider three interests when formulating marketing policies, namely, corporate profits, meeting consumer needs and social interests. The concept of social marketing is a revision and supplement to the concept of marketing. It came into being in the 1970s, and its emergence and existence have its historical background and inevitability, which are all related and adapted to certain conditions.

6, the concept of big marketing

The concept of mass marketing was put forward in the mid-1980s, which has practical significance for enterprises engaged in international marketing. Attaching importance to and properly applying this concept will help enterprises break through trade protection barriers and occupy the international market.