Fear of getting angry, drink Wang Laoji. Appreciation of advertising words.

A good advertising slogan should not only stimulate the purchase, but also be easy to spread, such as "drink Wang Laoji if you are afraid of getting angry".

First, how can we create a good advertising language? Remember three principles:

1) Simple and easy to remember

Australian advertiser Hess once said: When an advertisement exceeds 65,438+02 words, readers' memory will be reduced by 50%. A good advertising slogan must be short. This is even called Hess's law.

2) beneficial to consumers;

The slogan of CNN: Be the first to know. As a news channel, it is the latest and fastest, and it is the core competitiveness. The sentence "You are the first to know" shows the benefits to the audience.

3) related to the product.

Nestle Coffee's advertising slogan "No matter how busy I am, I want to have a cup of coffee with you", just a few words, connecting feelings and products very well.