Personal experience how to write a TVC copy

Some people have commented that this is the highest realm of celebrity endorsement, and personally think this sentence is really not an exaggeration. Wang Shi's temperament and JEEP's brand image have always been made in heaven and complement each other. Even every word from Wang Shi's mouth is a pun, that is, talking about himself and Jeep.

The story told by Wang Shi last year is a review and understanding of his life experience; What I said this year can be regarded as one of his life experiences. Starting from something more specific, it is more like a story.

Define yourself by experience: When you look up at me, do you see Wang Shi or a symbol? This symbol is full of success repeatedly boasted by the secular, but it has nothing to do with me. Really close to your heart, only to find that it is not Vanke, Mount Everest or Kilimanjaro that blends into your life, but the footprints you left when you walked towards them and bid farewell to them. It is this experience, not the name, that determines the world. There is only one unique me and one unique you. You define yourself according to your own experience. Last year's TVC copy was more profound, and every sentence was very refined. Each paragraph can be taken out separately as a perspective to interpret a story. This year's TVC copywriting tells a story, with a lot of plain language, but it still makes people feel inexplicably moved after reading it for the first time. I want to write this kind of writing, and I don't need a particularly good writing skill or a particularly deep experience. It seems that every writer can write and make up. But why are you going to weave a similar story with the same writing style, but you can't write it?

Appreciate the width of life: Uncle, what is the sea? I really want to tell my children that the sea is blue and boundless, and it is an endless coast. But at that moment, I chose silence. Like other children in this school for blind children, he can't see anything. Later, every time I went farther and farther, countless times, the sea was in front of me. It was not until one day that I found a conch at the seaside that I found that every conch actually hides the sound of the sea. Perhaps the most important journey is to see the scenery that you can't see with your eyes. What is the sea? I saw it. Appreciate what width.

After reading it for the third time, I found that the general idea of this passage is one sentence: perhaps the most important journey is to see the scenery that can't be seen with the eyes, and then interpret such a story according to this sentence. This discovery also makes this story in my heart have a soul.