Standardized E-commerce Model of Online Commercial Building (B2C)

5. 1 The third party is responsible for operation management.

Online Shopping Mall (B2C) is an e-commerce platform operated by a third party, which provides services for enterprises with legal personality to open stores online to trade goods and services. This third party is responsible for managing the transactions in the online mall and is not allowed to participate in the transactions.

5.2 Operators and customers have legal personality.

The operator must be a legal person registered by the administrative department for industry and commerce, and must carry out tax registration, and publish business license, tax registration certificate, special business license, real business address, contact telephone number and other information at the bottom of the homepage of the website. The service object must be a legal person registered by the administrative department for industry and commerce and the tax authorities.

5.3 Providing physical transactions (services)

Merchants participating in online shopping malls open stores in online shopping malls, providing physical transactions and services, including publishing commodity (service) information and advertisements according to law, observing laws and regulations on intellectual property protection, providing login and registration functions, providing trading functions, providing settlement functions, providing identity authentication functions, and related after-sales service rules.

5.4 Realize online payment

The website should have the service of providing fund settlement for transactions through banks, that is, it should have the functions of secure online payment (including identity authentication, electronic signature, etc.). ). In addition, there should be other fund settlement channels for market participants to choose from, and these channels should be qualified third-party payment institutions.

5.5 Independent fixed website with industrial and commercial record.

Online shopping mall (B2C) operators must obtain an independent fixed website through legal channels, and the website must report the IP address information in electronic form according to the requirements of IP address filing, and publish the filing information at the bottom of the homepage of the website.

5.6 Have comprehensive support ability for order fulfillment.

Online shopping mall (B2C) operators should have the way to provide order storage, inquiry, tracking, transportation and distribution services for both parties in the market, and clearly define the way, time, charging standard and related matters needing attention in using this service on the website.

5.7 The description of goods (services) is true and detailed.

Online shopping mall (B2C) operators must verify the true identity of market participants, supervise the legality and authenticity of the goods (services) information provided by market participants, and inform market participants that they should provide legal, true and detailed descriptions of goods (services) on their websites, and the goods (services) provided must be consistent with the descriptions.

5.8 Perfect service function

Online shopping mall (B2C) operators should have perfect and convenient service functions, including consulting service, trading service, return service, three guarantees service and compensation service. , and clearly marked on the website page.