Xiaomi executives: those who win the silk will win the world. Why are Xiaomi users called diaosi?

Xiaomi users are called diaosi, which is related to Xiaomi brand strategy. The main consumers of Xiaomi brand are low-income people, who are defined as diaosi.

0 1, Xiaomi executives: the one who gets the diaosi wins the world. It happened at the annual human resource management meeting in China, said Wang Bi, an executive of Xiaomi. Xiaomi believes that in the future, diaosi will win the world and young people will win the world. This statement was quickly carried on the hot search, which caused a lot of discussion.

However, these comments are basically swearing at Xiaomi. In particular, some Xiaomi users really scold Xiaomi. On the 25th, Xiaomi Company responded to this matter. Xiaomi Company said that Rebecca had realized his mistake in using inappropriate words when he spoke. She was very sorry for this and resigned voluntarily. Xiaomi Company also agreed to her resignation. This is also a statement for everyone.

02. Xiaomi users are called diaosi, and they are also closely related to sketch companies. There is indeed a saying on the Internet that Xiaomi users are diaosi. First of all, I want to say that this statement is disrespectful. I object to this statement. Let me talk about the reason for this statement again.

This pot has to be carried by Xiaomi Company. Xiaomi is also a well-known brand in China, and I personally appreciate Xiaomi. Xiaomi knows when and what he needs. Xiaomi's previous strategy was to win over low-income consumers.

So in the past, we can find that Xiaomi mobile phones are relatively cheap and affordable, which leads to their consumers being basically this group of people. Now it is a money society, and people who have no money and low income will be called diaosi by some immoral people. Will Xiaomi be kind to these people? Circle it? In order to be called their users, Xiaomi users are called diaosi.

In addition to this reason, there are a group of people talking about the design of Xiaomi mobile phone. They think that the design of Xiaomi is very low, and what low-design mobile phones Xiaomi users buy is also low. Low online is equal to diaosi.

If you observe Xiaomi, you can find that Xiaomi is actually very ambitious. Now they have gradually changed their strategy and have begun to focus on the middle and high-end market. Xiaomi's global sales in the first three quarters of this year have come to the third place. I think this is the best proof that Xiaomi has great ambitions.