How to do a good job in Taobao content marketing?

Nowadays, content marketing is one of the most important ways on the Internet, and it is the same for Taobao sellers. Taobao now has more and more channels for content marketing. If the seller can't keep up, he will fall far behind. Among them, there are many novice sellers asking where Taobao content marketing should start. Today, Bian Xiao of E-commerce Knowledge Network will tell you about it.

First of all, understand what forms Taobao content marketing has.

Although Taobao content marketing looks like many things, in fact, there are only four most common forms: graphic, short video, live broadcast, question and answer, and there are many ways. Please click here for details.

We should choose the most suitable way according to our actual situation, so as to have good results.

Second, start with understanding micro-amoy.

Micro-Amoy is an important channel for Taobao sellers to make content, so we must first understand Micro-Amoy. There is a separate entrance on the home page of the mobile phone, so the traffic will be large and the weight will be high. Micro-scouring also has many forms; This year, the focus of Tao Wei is on planting grass, so sellers should focus on describing and matching their products or related articles and hot spots when publishing grass content, and guide buyers to interact.

Paying attention to the quality of micro-amoy content, pictures and products will affect the content value score, guide fans to interact and keep the account active, which will affect the micro-amoy level and rights.

Third, understand the habits of the target population.

As mentioned above, fan interaction is very important for Micro Amoy. After all, the purpose of content marketing is to promote transformation. Therefore, when doing content marketing, sellers should not just talk to themselves, which makes it difficult for fans to be interested in the content. The content should be written from the buyer's point of view. What they like and want can arouse the buyer's emotions.

We should also make good use of all marketing means, such as lottery and coupons. Give fans more benefits; Also know when they usually move, so that the content can be seen by more fans.