How to promote cosmetics brands

There are many channels to promote cosmetics. Now let's briefly talk about the more important methods, which are also the most commonly used methods of Party A's customers.

Exhibition promotion

In addition to suppliers and brands, many media, online celebrity bosses, beauty bloggers and consumers will also participate in the cosmetics exhibition. Cosmetic brands can choose suitable exhibitions for promotion according to product positioning or characteristics. If you can cooperate, that's good; If not, it will also help participants spread the reputation of brands or products.

New product release

Many large cosmetics companies will choose this method when promoting high-end products, such as new product launches and live broadcasts. It can achieve quick results and good brand effect, but it also has certain limitations, that is, high cost and time-consuming and laborious preparation. Whether it is site selection, media invitation or celebrity endorsement, it requires a lot of experience.

Media promotion+celebrity endorsement

Promoting new products through TV, radio, billboards, elevator advertisements and other channels can let consumers know about new products through advertising content. If you want to promote this way, you must work hard on the content of product advertisements, not only concise and novel, but also highlight the advantages of products. If supplemented by celebrity endorsements, the effect will be better.

Physical store promotion

If the brand goes offline, it can promote new products through offline store activities. Let more consumers know about products, experience products, gain consumers' trust and realize sales. If you choose this way to promote, then the requirements for store shopping guides are relatively high, and you must have certain sales skills and affinity.

Beauty blogger promotion

Generally speaking, the promotion of beauty bloggers is mostly in Weibo Xiaohongshu, Tik Tok and Mi Le, Mi Le. The more fans, the more expensive. If we can promote our own cosmetics brand through them, we can not only increase the sales of products in a short time, but also have a direct effect on the brand promotion of cosmetics.

Promotion from media platform

Self-media generally include: Sohu, Today's Headlines, Baijiahao, Tencent, Netease, etc. There are many platforms, mainly about 20, which are basically clients, with high cost performance, and it is also an important channel for cosmetics promotion.

Baidu promotion

The promotion of Baidu's own platform has advantages in keyword ranking, including Baidu's own platforms: Baidu Encyclopedia, Baidu Library, Baidu Experience, Baidu Post Bar, Baijiahao and so on. In short, Baidu products must be launched.

If it is offline, it is suggested that you can cooperate with local beauty salons and let your products settle in beauty salons. This is also a very good channel.