Why are so many people black Land Rover?

In the past, people said, "Only by suffering can you become a master", which means that if you want to get ahead, you must go through many setbacks and hardships. Later, it was widely spread that "you have to suffer to drive a Land Rover", and Land Rover was directly defined as a symbol of success. However, the situation seems to have changed in recent years, and more and more people are cynical about Land Rover on the Internet. Why has everyone's attitude towards Land Rover changed so much?

The first is the exposure of India's controlling position, which is the most serious point that Land Rover has been hacked at present. In the past, it was recognized that Land Rover was a distinguished representative and a British royal car. However, with the development of Internet and media, it is well known that Land Rover is controlled by India's Tata. Although India's Tata Holdings has not had such a great impact on the quality and output of Land Rover, the dramatic contrast between the British royal family and the Indian diaosi family has become everyone's favorite spit point. Now, wherever you basically see Land Rover, there will be a sound similar to "A San Che".

The gearbox incident and the decline in quality reputation, in addition to the A-3 car, the quality of Land Rover has also been spit out by everyone. First of all, the once-influential gearbox incident directly led to the quality reputation of Land Rover brand falling to freezing point. Aurora, the protagonist of the gearbox incident, was also directly put into limbo and has not been able to turn over so far. In addition, many car critics and car owners also complain about the small problems of the old Land Rover, so although the quality of the new Land Rover has been greatly improved, everyone still rigidly believes that "Land Rover can't be repaired and land patrol can't be broken"!

There is also the story of Land Rover Imperial Car, which is not attractive to young people. Land Rover's consumer groups are mainly successful middle-aged, but in recent years, young people have become the main consumers in the automobile market. The story that "a successful man must drive a Land Rover, and Land Rover is a royal car" is not so attractive to young people. In the eyes of some young consumers, "successful men must drive Land Rover" and "Volkswagen is more advanced" taste similar.

The owner label of Land Rover has been misinterpreted, and another is that the label of Land Rover has been misinterpreted more and more seriously. This is somewhat similar to the identity black spot of Land Rover India Holdings. With the advancement of localization process of Jaguar Land Rover, while the reputation of Land Rover declined, the sales volume increased year by year, and the popularity of Land Rover in the street became higher and higher. Among these Land Rover owners, some users have the label of nouveau riche, and then after some negative events and rendering of film and television works, everyone directly posted the labels of "nouveau riche" and "contractor" of some owners on the Land Rover brand.

In addition, as Mercedes-Benz and Porsche come to compete with Land Rover for the luxury SUV market, Land Rover's brand influence is not as good as before. Therefore, Land Rover, which once represented identity and status in everyone's eyes, can only be regarded as a second-line luxury brand.